03 — BRING CUSTOMERS BACK

SMS marketing for Shopify brands, without wearing out your list.

We set up and run SMS marketing for Shopify and DTC brands: a text list that grows without slowing your email list, welcome, abandoned cart and post-purchase texts, and campaigns that don't wear out your subscribers. Replies reach a person. Your texts and emails run on one plan, so nobody hears the same news twice.

30-minute call with Dair
The founder, not a sales rep.
OFFICIAL PARTNERS
Klaviyo Partner Omnisend Partner
Texts ✓ Opted in
Still thinking it over? Your cart is saved, and shipping is free this week.
Is it back in stock in blue?
  • Welcome text Live
  • Cart reminder Live
  • Back in stock Live
+400% monthly revenueSoul Comfort, client result
100+ BRANDS WE'VE WORKED WITH
Tuff Crowd
Rüfüs Du Sol
Haven Sleep Co
Amourprints
Soul Comfort
Boss Dog & Boss Cat
Second Slumber
Dloria
Kydeco
Model Home Accents
Scorched Laser
Luxe Furniture For Less
Urban Home
Astra Furniture
Nancy Homestore
Industrial Home
Tomasso Tables
IN SHORT

SMS marketing is sending automated texts and campaigns to customers who agreed to receive them. For Shopify brands, we grow a text list alongside your email list and set up welcome, abandoned cart and post-purchase texts, and campaigns that don't wear out your list. Replies reach a person, and your texts run on the same calendar as your email.

WORKS ON Klaviyo SMSPostscriptAttentiveOmnisend
BEST FOR
Brands that want to start texting customers, or whose texts lose subscribers faster than they make sales.
HOW FAST
Day 1 is the audit, days 2 and 3 fix your sign-up forms and build the first automated texts, and texts go live once the carriers approve your sending number, which can take longer than the setup itself.
WHAT YOU GET
Your SMS platform and a verified sending number, two-step sign-up forms, welcome, cart, post-purchase and back-in-stock texts, campaigns with a cap on how often anyone hears from you, two-way replies and one plan with your email.
SOUND FAMILIAR?

Are your texts costing you subscribers?

Pick the one that sounds like you. Each comes with the fix we make.

Not sure which one it is? Ask Dair →

A pop-up that asks for too much

One form asks for an email and a phone number at once, so fewer people finish it and your email list grows more slowly too. A shared checkbox for email and texts can also get your sending number rejected.

HOW WE FIX IT The email first, texts on step two

Every campaign goes to everyone

People who ordered yesterday get the same offer as people who never bought. Each text costs money whether it sells or not, and each extra one moves someone closer to replying STOP.

HOW WE FIX IT Fewer campaigns, sent to the right people

Email and texts that double up

A shopper leaves a cart and gets an email, a text and another email within the hour, all with the same offer. It feels like spam, and you pay for a text the email already covered.

HOW WE FIX IT One plan for email and texts
INSIDE THE WORK

How we text customers without losing them.

Texting well comes down to three things: a list that keeps growing, texts worth the interruption, and knowing when to stay quiet.

SIGN-UPS

A text list that grows without slowing your email list.

Klaviyo's guide to sign-up forms puts it plainly: forms that ask only for an email convert better than forms that ask for a phone number too. Ask for both on the first screen and fewer people finish, so your email list grows more slowly as well. So the phone number comes second.

Step one gives the offer for an email. Step two asks who wants texts too, says what you'll send and how often, and has its own unchecked box for texts, which is what the carriers look for before they approve your sending number. Anyone who skips step two is still on your email list. Buyers can also opt in to texts at checkout.

  • The email first, the phone number on step two
  • A form the carriers approve your number with
  • A checkout opt-in for people who just bought
Step two of an example sign-up pop-up. The email and the offer came first, so asking for a phone number never costs you the email.
TEXTS THAT SELL

Short texts that arrive when they're useful.

The texts that sell are ones people want anyway: a welcome with the offer they signed up for, a reminder about a cart they left, an order update, a restock of something they asked about. We keep each one short. Klaviyo's help center explains why: one text segment holds up to 160 characters, but a single emoji or special character cuts that to 70, and Klaviyo charges for every segment.

Texts are timed around your emails. When a shopper leaves a cart, the email goes first, and a text follows only if they still haven't ordered. People also write back, asking about sizes, delivery or an order. Replies reach whoever answers your customers, and common questions get an automatic answer, so a question about whether a bag fits a laptop can still end in a sale.

  • Your brand's name in every text, with a way to stop
  • A text only where the email didn't work
  • Replies answered by a person
An example abandoned cart text and the reply it got. The text names the brand and how to stop, goes out only if the email didn't work, and the reply reaches a person.
TIMING AND FREQUENCY

Fewer texts than emails, at the right hours.

A text interrupts, so campaign texts are saved for news worth it: a launch, a restock, the last hours of a sale. Automated texts, like cart reminders, do the steady work in between, and email still carries most of your news. We watch unsubscribes after every campaign text and slow down for any group that starts tuning out, since each text costs money whether it sells or not.

Timing decides whether a text sells. Campaign texts go out in each subscriber's own time zone, in the hours your past texts got the most clicks, and a cart text goes out while the shopper still remembers the cart. Quiet hours, and the daily caps some US states set, are switched on in your platform before the first send, so nobody gets a text at night.

  • Campaign texts saved for launches, restocks and sales
  • Quiet hours set before the first send
  • Unsubscribes checked after every campaign
An example month: email campaigns every week, automated texts whenever a shopper triggers one, and just three campaign texts, for a launch, a restock and the last hours of a sale.
WHAT'S INCLUDED

Texts that sell, sent to people who asked for them.

Every engagement also includes the growth strategy: profit targets, a channel plan and a 90-day roadmap you approve first.

  • Platform and sending number

    Klaviyo, Postscript, Attentive or Omnisend set up for your store, with your sending number verified and quiet hours set before the first text goes out.

  • List growth

    Two-step pop-ups that ask for the email first and the phone number second, plus a checkout opt-in, with the wording your sending number needs to be approved.

  • Automated texts

    Welcome, abandoned cart, post-purchase and back-in-stock texts, kept short and timed around your emails.

  • Campaigns that keep subscribers

    Launch, restock and sale texts sent to the people most likely to buy, with a cap on how often anyone hears from you.

  • Two-way texts

    Replies about sizing, delivery and orders reach your support team, and common questions get an automatic answer.

  • One plan with your email

    Email and texts share one calendar and one set of segments, so subscribers on both lists hear each piece of news once.

HOW IT WORKS

How we set up your SMS marketing.

  1. DAY 1

    Audit

    We review your text list, your sign-up forms and the texts you send now, and what each one earns.

  2. DAYS 2–3

    Forms and flows

    We fix your sign-up forms and build the texts that pay first: welcome, abandoned cart and post-purchase.

  3. ONCE APPROVED

    Texts go live

    Texts start once the carriers approve your sending number. Campaigns follow, planned on the same calendar as your emails.

  4. EVERY MONTH

    Test and improve

    We test offers, timing and wording, watch unsubscribes after every send and adjust how often each segment hears from you.

TO GET STARTED

What we need from you on day one

  • Access to your SMS platform
  • A staff account on your Shopify store
  • Your business details, to register your sending number
  • Your sale and launch calendar
HOW WE MEASURE IT

The numbers that show texting pays.

Every text costs money, so each one has to earn more than it costs without losing more subscribers than it's worth.

Opt-out rate
The first number we check after every campaign text. When it climbs for a group, that group hears from you less often.
Revenue per text
Set it against what each text costs. Klaviyo charges per segment, so a text that runs to two segments costs twice as much as one that fits in one.
CTR
Click-through rate
Whether a text was worth tapping. Klaviyo's default attribution for new accounts also credits a text for orders within 12 hours of delivery, so clicks are the cleaner sign of interest.
SMS sign-up rate
How well each form turns visitors into text subscribers. Measured form by form, so a pop-up that asks for too much stands out.
Text cost per order
What texts cost to bring in one order. Compare it with what an order leaves: the example store in our calculators keeps $41.80 of a $100 order before any marketing costs.
CLIENT RESULTS

Results from brands like yours.

All case studies →
+400% monthly revenue
$21K to $105K per month

Five times the monthly revenue in four months, by getting their ads and their email and SMS working toward the same goal.

OUR APPROACH

A list that grows with your email list

Klaviyo's advice is to ask for the email first and the phone number on a second step, because forms that ask for both at once convert worse. So our pop-ups give the offer for an email, then ask who wants texts too, and anyone who skips stays on your email list. Buyers can opt in at checkout as well. Each form says what you'll send, how often and how to stop, with its own box for texts, which is what the carriers check before your number is approved. Quiet hours and opt-outs are set before the first text goes out. For a big sale, the Black Friday email and SMS calendar covers the timing.

Texts and email on one plan

A shopper who leaves a cart shouldn't get an email, a text and a second email in the same hour. So we plan both channels together. The email goes first. A text follows only for shoppers who still haven't bought. Campaigns work the same way. Texts carry the news worth an interruption, like a launch or the last hours of a sale, and email carries the rest. Our free abandoned cart calculator shows what cart reminders could win back. Soul Comfort grew monthly revenue by 400% with our email and SMS, conversion work and new ad creative.

Texts people answer

People reply to texts. They ask whether something comes in their size, when an order will arrive or how to change it. A quick answer can turn that question into a sale. We route replies to whoever answers your customers, set up automatic answers to common questions, and make sure a reply like STOP takes someone off the list right away. For texts and email from one team, see email and SMS marketing, Klaviyo and Omnisend.

IS IT RIGHT FOR YOU?

Are texts right for your brand?

A good fit if

  • Your customers buy often enough to want launches, restocks and order updates.
  • Your email already works and you want a faster channel for timely news.
  • You're happy to ask for texts separately from email.
  • Someone can answer replies, or you'd like automatic answers set up.

Not the right fit if

  • Your email flows aren't running yet. Start with email and SMS marketing, where texts come after the core flows.
  • You want to text your whole list every day.
  • You'd like to text people who only gave you their email.
KEEP EXPLORING

More on texting customers.

FREE TOOLS
Customers & email

Abandoned cart calculator

How much could abandoned cart emails and texts win back each month?

FROM THE BLOG
INDUSTRIES WE DO THIS FOR
WORKS BEST WITH

Often paired with SMS marketing.

All services →

Automated emails and texts that bring past customers back to buy again, without paying for more ads.

  • Welcome, abandoned-cart and win-back emails
  • Weekly email campaigns
  • List growth and segmentation
EmailSMSKlaviyoOmnisend

Your Klaviyo flows, segments, campaigns and texts rebuilt and run, with the revenue it reports checked against Shopify.

  • A full Klaviyo account audit
  • Core flows and segments rebuilt
  • Revenue checked against Shopify
KlaviyoEmailSMS

Subscriptions set up on the right app, with an offer that fits your margin and fewer subscribers lost to cancellations and failed cards.

  • The right subscription app
  • Skip, swap and pause before cancel
  • Failed payments recovered
RechargeSkioLoopShopify Subscriptions
FAQ

SMS marketing: common questions.

Don't see your question? Ask Dair directly on the call.

Dair Rose
Still have a question?
Email or call. Dair replies personally.
Book a strategy call →

It grows your text list, writes and sets up your automated texts and campaigns, and routes the replies people send back. We also plan your texts and emails together, so customers don't hear the same news twice.

Consent to texts, given separately from email. In the US, the TCPA and the phone carriers' rules call for written consent before any marketing text, and in Canada, CASL requires consent and a way to unsubscribe in every message. Your sign-up form should also say how often you'll text and how to stop. We build all of that into your forms.

If your email runs on Klaviyo or Omnisend, texting from the same tool keeps one customer list and one set of segments. Postscript and Attentive are built around texting. They suit brands where texts are a big channel of their own. We work in all four and will tell you on the call which one fits.

Less often than email. Save campaigns for news worth an interruption, like a launch, a restock or a sale. Automated texts, such as cart reminders, do the steady work in between. We watch unsubscribes after every send and slow down for any group that starts tuning out.

About 3 days once we have access: your sign-up forms, the consent wording and the first automated texts. Texts can only go out once the carriers approve your sending number. That can take longer than the setup itself, so we start it on day one.

There are two parts. Your platform charges for every text: Klaviyo moved texts to a price per message in July 2026, and since October 26, 2026 Omnisend sells them through a separate SMS subscription, at $0.007 to $0.009 per US text depending on what you spend. Longer texts, texts with images and texts to other countries cost more. Our fee depends on how many automated texts we build and how many campaigns you send each month, and you'll get a clear price on the call.

Talk to Dair about SMS marketing.

Book a free 30-minute call. Bring your numbers, and leave knowing what we'd fix first.