01 — GET MORE BUYERS

TikTok ads that turn views into Shopify sales.

We plan, make and run TikTok ads for Shopify brands: videos that look like the rest of the feed, creator posts run as Spark Ads, and campaigns that send shoppers to your store. Every campaign is judged by your Shopify orders and the profit they leave. TikTok also reaches well past teenagers: 45% of US adults aged 30 to 49 used it in Pew Research Center's 2026 survey.

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TikTok ads · weekly review This week
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Demo
Unboxing
  • Spark Ads · creator videos ▲ Scale
  • Smart+ · new customers ▲ Scale
  • Product demo ● Hold
  • Old hook · static ✕ Cut
100+ BRANDS WE'VE WORKED WITH
Tuff Crowd
Rüfüs Du Sol
Haven Sleep Co
Amourprints
Soul Comfort
Boss Dog & Boss Cat
Second Slumber
Dloria
Kydeco
Model Home Accents
Scorched Laser
Luxe Furniture For Less
Urban Home
Astra Furniture
Nancy Homestore
Industrial Home
Tomasso Tables
IN SHORT

TikTok ads management is the planning, making and weekly testing of video ads that send TikTok viewers to your store. For a Shopify brand, we make vertical videos that look like the rest of the feed, run creator videos and your best posts as Spark Ads, and judge every campaign by your Shopify orders and the profit they leave you.

WORKS ON TikTokSpark AdsSmart+
BEST FOR
Brands with products that are easy to show in a short video, or whose TikTok ads get views but few sales.
HOW FAST
Tracking and the first ads live within about 3 days of getting access, creator videos and Spark Ads from week two, and new ads every week after that.
WHAT YOU GET
New TikTok ads tested every week, Spark Ads from creators and your best posts, weekly numbers on spend, revenue, new customers and profit, and a quarterly review against your Shopify orders.
SOUND FAMILIAR?

Getting views on TikTok, but not sales?

Pick the one that sounds like you. Each comes with the fix we make.

Not sure which one it is? Ask Dair →

Ads that look like ads

Polished brand videos get swiped away in a second. On TikTok, people stop for videos that look and sound like the rest of their feed.

HOW WE FIX IT Native video with a strong first few seconds

Views that never buy

A video can collect views, likes and comments and still sell nothing. TikTok delivers what a campaign asks for, so a campaign set up for views gets views.

HOW WE FIX IT Campaigns set up to find buyers

TikTok and Shopify disagree

TikTok counts some sales from people who only watched an ad, by different rules from Meta. Add the two dashboards together and some orders get counted twice.

HOW WE FIX IT Pixel and Events API checked against real orders

Not enough new videos

TikTok ads wear out fast, and TikTok suggests running 3 to 5 different videos in each ad group. Few brands can film that many every month, so the same handful run until they stop selling.

HOW WE FIX IT Creators and edits that keep new videos coming
INSIDE THE WORK

Where TikTok ads are won or lost.

TikTok decides in a few seconds whether your ad gets watched. These are the parts we control.

THE HOOK

The first seconds decide the ad.

TikTok's creative best practices tell advertisers to introduce what the video offers in the first 3 seconds and to put the hook in the first 6. That's the window in which a viewer keeps watching or swipes away, before any product benefit gets a chance. So every script we write starts with the opening line, the first image and the words on screen, and the rest of the video is built after them.

Each video is filmed vertically, with sound, and nothing important sits under TikTok's buttons. TikTok also recommends putting people on camera, such as creators, staff or customers. A video that looks like an ad gets treated like one, so a person does the talking and the brand stays in the background, with one call to action at the end. Our ad creative team makes them.

  • The product or the problem on screen in the first 3 seconds
  • A creator, a staff member or a customer on camera
  • One clear call to action at the end
A TikTok ad as it appears in the For You feed. The notes mark what we check in every script: the product in the first frame, the hook by second 3, captions inside the safe zone and one clear call to action.
SPARK ADS

Creator videos run as the creator's own post.

TikTok describes Spark Ads as a native ad format that turns organic posts into ads. The ad runs as the original post, from your account or a creator's, so it looks like any other video in the feed. The views, comments, likes and follows it earns stay on that post, so a creator's video keeps everything it collects after the campaign ends.

Creators usually charge for that permission, and the authorization code they send sets how long the ad can run: 7, 30, 60 or 365 days. A short code can switch off your best ad in the middle of a test, so the length goes into the creator's deal before they film. Every Spark Ad sends shoppers to your Shopify store and is judged by the orders it brings in. Finding creators and agreeing terms is part of influencer & UGC marketing.

  • Your strongest posts and creator videos run as Spark Ads
  • The ad rights and how long they last agreed before filming
  • Every Spark Ad judged by your Shopify orders
How a creator's video becomes a Spark Ad. The creator authorizes the post with a code, the ad runs as their original post and keeps its engagement there, and shoppers go to your Shopify store.
WEEKLY REVIEW

Each week, every ad gets a verdict.

TikTok ads wear out quickly, so the weekly review decides what runs next. We read each ad's numbers in order. First, 2-second video views: did people stop? Then 6-second video views: did the hook hold them? Then cost per purchase, checked against your Shopify orders: did it sell? An ad can be strong on one and weak on another, and where it breaks tells us what to change.

TikTok suggests running 3 to 5 different creatives in each ad group and refreshing them when results keep falling. Ads that sell below your target cost get more budget. Ads that stop people but lose them before 6 seconds get a new middle, and ads that get swiped away in the first 2 seconds are switched off. Your target comes from your margins: work it out with the break-even ROAS calculator.

  • 2-second and 6-second views read for every ad
  • Sales counted from Shopify orders, not from views
  • New cuts for ads that stop people but don't sell
A weekly review of four TikTok ads. Each gets a verdict from how many people stopped, how many stayed past 6 seconds and whether it sold at a cost your margins allow.
WHAT'S INCLUDED

What we do to turn TikTok views into profitable sales.

Every engagement also includes the growth strategy: profit targets, a channel plan and a 90-day roadmap you approve first.

  • TikTok's sales checked against Shopify

    The TikTok pixel and Events API set up through TikTok's Shopify app, and TikTok's numbers checked against your Shopify orders before we spend more.

  • Profit targets

    We work out your break-even return on ad spend from your margins, and set every TikTok budget against it.

  • Creative made for TikTok

    Vertical videos that look like the rest of the feed, with a hook in the first few seconds, captions and music that's licensed for ads.

  • Spark Ads with creators

    Creator videos and your best organic posts run as Spark Ads, so the likes, comments and follows build up on the original post.

  • Smart+ and manual campaigns

    TikTok's automated Smart+ campaigns where they fit, tested against campaigns we control, so you can see which one wins customers for less.

  • A verdict on every ad, every week

    Each ad is read on whether people stopped, stayed past 6 seconds and bought at a cost your margins allow, then scaled, recut or switched off.

HOW IT WORKS

How we get your TikTok ads selling.

  1. DAY 1

    Audit and set up

    Your TikTok account, pixel and Events API checked, and profit targets worked out from your margins.

  2. DAYS 2–3

    First ads live

    The first ads go live, cut from your best existing videos and product footage.

  3. FROM WEEK 2

    Creators and Spark Ads

    Creators film new videos, and the best of them run as Spark Ads from their own accounts.

  4. EVERY WEEK

    Test and scale

    New hooks and videos tested every week, with budget moved toward what sells.

  5. EVERY QUARTER

    Review

    We review sales and profit with you and plan the next quarter.

TO GET STARTED

What we need from you on day one

  • Admin access to your TikTok Ads Manager and Business Center
  • A staff account on your Shopify store
  • Any videos, photos and reviews you already have
  • Products we can send to creators
HOW WE MEASURE IT

The numbers behind every TikTok verdict.

TikTok Ads Manager leads with views, likes and shares. These are the figures budget decisions rest on, with how each one is worked out.

2-second view rate
How many people stop for your opening. TikTok counts a 2-second view each time the video plays for at least two seconds.
6-second view rate
Whether the hook keeps people watching. A good 2-second rate with a weak 6-second rate means the opening works but the seconds after it don't.
Break-even ROAS
The return on ad spend a TikTok campaign needs before it stops losing money. A store keeping 41.8% of each order before ads, like the example in our calculators, breaks even at about 2.4×.
CAC
New-customer cost
TikTok's cost of bringing in someone who has never ordered from you, counted from Shopify. Weigh it against what a customer is worth with the lifetime value calculator.
MER
Marketing efficiency ratio
TikTok and Meta each claim some of the same orders. Comparing your store's total revenue with all your ad spend shows whether adding TikTok grew the business or only shared the credit.
CLIENT RESULTS

Results across our clients.

All case studies →
$90M+
Client revenue tracked
$10M+
Ad spend managed
100+
Shopify & DTC brands worked with
24×
Fastest growth, in five months
OUR APPROACH

Is TikTok worth it for your brand?

Two questions come first. Are your buyers on it? In Pew Research Center's 2026 survey, 65% of US adults aged 18 to 29 used TikTok, as did 45% of those aged 30 to 49 and 31% of those aged 50 to 64, but only 11% of those 65 and over. Will it still be there? The sale of TikTok's US business to a new joint venture closed on January 22, 2026, which settled the ban question for now. If your product makes sense in a few seconds of video and most of your buyers are under 50, TikTok is worth testing. Ad creative & testing explains how we make the videos.

Budgets set by your margins, checked against Shopify

TikTok can find buyers cheaply. It can also spend your budget on views that never turn into orders. So before we scale anything, we work out your break-even ROAS: the return a campaign needs to pay for itself after product costs. Work out yours with our free break-even ROAS calculator, and see why a high ROAS can still lose money in Your ROAS looks great. So why isn't your Shopify store making money?

Then we judge every campaign by your Shopify orders. TikTok and Meta each give their ads credit for some of the same sales, so adding up the two dashboards counts some orders twice. Budgets only go up while the real numbers stay above your break-even point.

TikTok ads and TikTok Shop do different jobs

TikTok ads send shoppers to your Shopify store, so the checkout and the customer are yours. TikTok Shop lets people buy without leaving the app, with creators selling your products for a commission. Many brands run both, and the same creator videos can work in each. TikTok also sits well next to Facebook and Instagram ads, since the same weekly creative tests can feed both.

IS IT RIGHT FOR YOU?

Should your brand be on TikTok?

A good fit if

  • Your product makes sense in a few seconds of video: in use, unboxed or before and after.
  • You're happy for creators and customers to be the face of your ads.
  • You're ready for a steady stream of new videos, made by us or by creators.
  • You'll judge TikTok by Shopify orders and profit, not by views.
  • Most of your buyers are under 50, the ages where TikTok use is highest.

Not the right fit if

  • You'd rather have people buy inside the TikTok app, with creators paid per sale. That's TikTok Shop.
  • Your product takes a minute of explaining before it makes sense. YouTube ads suit longer explanations.
  • You want one polished brand video to run for months.
KEEP EXPLORING

Go deeper on TikTok ads.

FREE TOOLS
Ads & offers

Ad budget calculator

How much should I spend on Meta and Google ads to hit my revenue goal?

Conversion

A/B test calculator

Is my A/B test result real, and how long should the test run?

FROM THE BLOG
INDUSTRIES WE DO THIS FOR
WORKS BEST WITH

Often paired with TikTok ads.

All services →

New ad ideas every week, tested with real budget. Winners get scaled, losers get switched off fast.

  • UGC, image and video ads
  • Testing new hooks and angles
  • Scaling the ads that work
UGCStaticVideo

Your Shopify products selling on TikTok Shop, with creators, samples and Shop ads behind the ones that sell.

  • Products, stock and orders synced with Shopify
  • Creator affiliates and free samples
  • Shoppable videos, LIVE and Shop ads
TikTok ShopAffiliatesLIVE

Facebook and Instagram ads that find new buyers, with budgets set by your margins.

  • New customers reported apart
  • Ads for new and returning shoppers
  • Weekly budget management
FacebookInstagram
FAQ

TikTok ads: common questions.

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Dair Rose
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They can, for products that make sense in a few seconds of video and buyers under about 50. In Pew Research Center's 2026 survey, 65% of US adults aged 18 to 29 used TikTok, against 11% of those 65 and over. The ads also need to look like the rest of the feed and the tracking needs to match Shopify, so we fix both before raising spend.

Spark Ads run an existing TikTok post as an ad, from your own account or from a creator's account with their permission. Likes, comments and follows count on the original post, and a creator's video often feels more trustworthy than a brand ad.

The ban question is settled for now. The sale of TikTok's US business to a new joint venture, TikTok USDS, closed on January 22, 2026, which resolved the ban set by the 2024 law.

TikTok gives its ads credit for some sales from people who only watched an ad, by rules that differ from Meta's. It can also miss shoppers who see an ad and buy days later through a Google search. So we check TikTok's numbers against your Shopify orders and judge every campaign by real sales and profit.

Enough for each ad group to get about 25 purchases early on, which TikTok's help center says is when results start to settle, and never more than your margins can support. At a $40 cost per purchase, that's about $1,000 for one ad group's first week. We work out your break-even ROAS first, then recommend a starting budget on the call.

It depends on your ad spend and how many new ads we make each month. You'll get a clear price on the call, based on the growth we think is realistic.

Talk to Dair about TikTok ads.

Book a free 30-minute call. Bring your numbers, and leave knowing what we'd fix first.