STORE DESIGNS

Shopify stores we've designed and rebuilt.

Eleven Shopify stores we've redesigned or built, from sofas and mattresses to jewelry, pet food and leather. Each design answers what makes shoppers on that store hesitate, such as size, price, delivery or trust. Six of the owners have reviewed our work on Shopify, and their reviews are next to their stores. Scroll inside each frame like a real browser, and on a redesign, drag the handle to see the store before we started.

How a redesign works. Your store stays live while we work. We build the new design as a draft theme, and customers keep seeing your current store until you approve the new one. When it goes live, Shopify keeps your old theme as a draft, so you can switch back.

Redesign Mattresses and sleep

Haven Sleep Co

A redesign of the Canadian mattress brand's Shopify store, from the homepage and menu to the product pages.

havenmattress.ca (opens in a new tab) Read the Haven Sleep Co case study →
WHAT WE CHANGED
  • A homepage built around the mattresses, their TV features and "hand built in Canada"
  • A simpler menu: Mattresses, Bedding, Frames, Editions and Custom
  • Product pages that put size, firmness and what's included up front
THEIR REVIEW ON SHOPIFY
“We grew our small family mattress business, mostly with the efforts of Dair and his team. $20M in sales and a deal on Dragon's Den.”
Haven Sleep Co · Review on Shopify · Aug 2026
Haven Sleep Co homepage on desktop before the redesign, November 2025 Haven Sleep Co homepage on desktop after the redesign
Haven Sleep Co homepage on a phone before the redesign, November 2025 Haven Sleep Co homepage on a phone after the redesign

Before: the store in November 2025, from the Internet Archive. Drag the handle to compare; both pages scroll together.

Redesign Open-box furniture

KyDeco

A redesign of KyDeco's Shopify store: brand-name open-box furniture, inspected in East Windsor, New Jersey, and sold well below retail.

kydeco.com (opens in a new tab)
WHAT WE CHANGED
  • A homepage built around the deal: brand-name furniture up to 70% off retail, with new arrivals first
  • The saving off retail, the condition and the stock on every product, down to "only 1 left"
  • Product pages with free shipping, monthly payments, a delivery estimate by ZIP code and a callback request
THEIR REVIEW ON SHOPIFY
“If you want a trustworthy partner to go above and beyond your social media marketing needs look no further! Absolute experts in their field and can solve any size problem that may come up. Best part, they will dramatically boost your sales! 5 stars, 10/10 A+ partners.”
KyDeco · Review on Shopify · Feb 2026
KyDeco homepage on desktop before the redesign, August 2025 KyDeco homepage on desktop after the redesign
KyDeco homepage on a phone before the redesign, August 2025 KyDeco homepage on a phone after the redesign

Before: the store in August 2025, from the Internet Archive. Drag the handle to compare; both pages scroll together.

Redesign Cloud couches and sectionals

Hallmark Home Furnishings

A redesign of the Shopify site for a Houston-area furniture store known for its modular cloud couches.

hallmarkhomefurnishings.com (opens in a new tab)
WHAT WE CHANGED
  • A homepage that leads with the cloud couch, 800+ five-star reviews, same-day delivery and prices from $1,099
  • Product pages with fabric, color and size as choices, each size with its price, and a custom layout option
  • The 800+ reviews, a "Text a question" button and "order by noon, home by dinner" right by the price
Hallmark Home Furnishings homepage on desktop before the redesign, August 2025 Hallmark Home Furnishings homepage on desktop after the redesign
Hallmark Home Furnishings homepage on a phone before the redesign, August 2025 Hallmark Home Furnishings homepage on a phone after the redesign

Before: the store in August 2025, from the Internet Archive. Drag the handle to compare; both pages scroll together.

Redesign Sectionals and living room furniture

Luxe Furniture For Less

A redesign of the Shopify site for a Chicago-area furniture store, from the homepage to a product page that shows every layout.

luxefurnitureforless.com (opens in a new tab)
WHAT WE CHANGED
  • A homepage written for Chicago living rooms, with the 5.0 rating from 250+ reviews up front
  • Product pages that draw each sectional layout in the picker, instead of listing their names
  • Old couch removal and a 5-year protection plan to add from the product page
THEIR REVIEW ON SHOPIFY
“Great experience working with Dair. He’s gone above and beyond for us on multiple occasions and I would undoubtedly recommend him to anyone looking to level up from a website and marketing perspective.”
Luxe Furniture For Less · Review on Shopify · May 2026
Luxe Furniture For Less homepage on desktop before the redesign, January 2026 Luxe Furniture For Less homepage on desktop after the redesign
Luxe Furniture For Less homepage on a phone before the redesign, January 2026 Luxe Furniture For Less homepage on a phone after the redesign

Before: the store in January 2026, from the Internet Archive. Drag the handle to compare; both pages scroll together.

Redesign Moissanite and fine jewelry

Dloria

A redesign of Dloria's Shopify store for moissanite, gold vermeil and sterling silver jewelry.

dloria.com (opens in a new tab)
WHAT WE CHANGED
  • A homepage that opens on the moissanite collection, with the gift box, easy returns and 6,839 reviews up front
  • Product pages that show the stone in numbers (carats, color, clarity, hardness), with monthly payments under the price
  • The stone, the setting and the metal explained in turn, then moissanite compared with diamond and cubic zirconia
Dloria homepage on desktop before the redesign, August 2026 Dloria homepage on desktop after the redesign
Dloria homepage on a phone before the redesign, August 2026 Dloria homepage on a phone after the redesign

Before: the store in August 2026, from the Internet Archive. Drag the handle to compare; both pages scroll together.

Redesign Custom film slates

Scorched Laser Works

A new Shopify store for laser-engraved film slates and clapperboards made in Los Angeles, replacing the old WordPress site.

scorchedlaserworks.com (opens in a new tab)
WHAT WE CHANGED
  • A homepage made for filmmakers, by filmmakers: custom slates, overlays for existing timecode slates, and slating guides
  • Product pages with top-stick and rush options and a three-step "how your slate gets made"
  • Matching slate stands to add from the product page
Scorched Laser Works homepage on desktop before the redesign, March 2025 Scorched Laser Works homepage on desktop after the redesign
Scorched Laser Works homepage on a phone before the redesign, March 2025 Scorched Laser Works homepage on a phone after the redesign

Before: the store in March 2025, from the Internet Archive. Drag the handle to compare; both pages scroll together.

Redesign Pet food and gear

Boss Nation Brands

A product page redesign for Boss Dog and Boss Cat, a pet food and gear brand trusted by 750,000+ pets.

bossnationbrands.com (opens in a new tab)
WHAT WE CHANGED
  • A custom product page, with bestseller badges, "750K+ pets fueled" on the photo and trust icons under the button
  • The story of the food under the buy box: benefits, a week-by-week timeline, the ingredients and "Boss vs. the Other Guys"
  • Boss Nation Cares, answers to common questions and "Complete the routine" products added to the page
Product page
Boss Nation Brands product page on desktop before the redesign, December 2025 Boss Nation Brands product page on desktop after the redesign
Boss Nation Brands product page on a phone before the redesign, December 2025 Boss Nation Brands product page on a phone after the redesign

Before: the store in December 2025, from the Internet Archive. Drag the handle to compare; both pages scroll together.

Redesign Leather and leathercraft supplies

Lonsdale Leather

A product page redesign for a Vancouver leather and leathercraft supplier, to make buying leather by weight and size simple.

lonsdaleleather.com (opens in a new tab)
WHAT WE CHANGED
  • Leather sold by weight and size, with the price per square foot and the saving on larger sizes
  • A sizing guide that draws each size to scale with the projects it suits, next to a thickness chart
  • The 4.9 rating from 600+ Google reviews, plus shipping, pickup and volume discounts, on the page
Product page
Lonsdale Leather product page on desktop before the redesign, October 2025 Lonsdale Leather product page on desktop after the redesign
Lonsdale Leather product page on a phone before the redesign, October 2025 Lonsdale Leather product page on a phone after the redesign

Before: the store in October 2025, from the Internet Archive. Drag the handle to compare; both pages scroll together.

New build Modular sofas

Oakton Home

A new Shopify store for Oakton Home's modular sectionals, built on Shopify's Horizon theme.

oaktonhome.com (opens in a new tab)
WHAT WE BUILT
  • A homepage that helps shoppers pick the right size, with each layout's price
  • A side-by-side comparison with the West Elm Harmony on price and features
  • Product pages with every configuration, photos from real homes and reviews
Conversion rate increase, from the owner's Shopify review
Over 100%
THEIR REVIEW ON SHOPIFY
“Dair has been great to work with. We operate a furniture store doing $1m+ annually. He’s helped transform our website and has in turn increased our conversion rate by over 100%. Would highly recommend for ad strategy and web design.”
Oakton Home · Review on Shopify · Oct 2026
Oakton Home homepage on desktop
Oakton Home homepage on a phone
New build Sofas and sectionals

Fresh Start Furniture

A new Shopify store for a sofa warehouse that sells new and like-new couches from top brands for thousands less than retail.

freshstartfurniture.com (opens in a new tab)
WHAT WE BUILT
  • A homepage that explains the model: no middlemen, no salespeople, in-stock sofas delivered within 72 hours
  • Custom filters for layout, brand and condition grade on every collection
  • Product pages with the verified retail price, the exact configuration, and a way to see it in the showroom or text about it
THEIR REVIEW ON SHOPIFY
“Dair built our company website which even included a custom filtering method tailored specifically for our needs. His work is excellent and he has the knowledge and skills to deliver a quality website of any scope.”
Fresh Start Furniture Co · Review on Shopify · Mar 2026
Fresh Start Furniture homepage on desktop
Fresh Start Furniture homepage on a phone
New build Statement mirrors and furniture

Furniture Collection

A new Shopify store for hand-carved statement mirrors, console tables and vintage pieces.

furniturecollection.us (opens in a new tab)
WHAT WE BUILT
  • A homepage that leads with the hand-carved mirrors, the 4.9 rating and free delivery
  • Collections by type and style: mirrors, console tables, vintage revival and home office
  • Product pages with finish swatches, monthly payments and a "Request a callback" button
THEIR REVIEW ON SHOPIFY
“Dair has helped us improve the overall design and functionality of the site, organize our products and collections, make ongoing updates, and continuously find ways to make the website better. … What we appreciate most is that he doesn’t just complete the task and move on — he genuinely cares about the quality of the website and the success of our business.”
Furniture Collection · Review on Shopify · Aug 2026
Furniture Collection homepage on desktop
Furniture Collection homepage on a phone

How we work on stores like these: Shopify web design for redesigns, Shopify development for new builds, speed and apps, store migration for moves from WordPress or Wix, and conversion optimization for A/B tests.

Thinking about a redesign?

Book a free 30-minute call with Dair Rose, Skynify's founder. Bring your store, and leave knowing what he'd change first.