01 — GET MORE BUYERS

YouTube ads for ecommerce brands, made to sell before the skip.

We plan, script, edit and run YouTube ads for Shopify brands, and judge them by the searches and sales that follow a view, since many buyers never click. In Pew Research Center's 2026 survey, 84% of US adults used YouTube, including 65% of those 65 and over. Dair also makes videos for store owners on his own channel, @dairrose.

30-minute call with Dair
The founder, not a sales rep.
OFFICIAL PARTNER
Google Partner
YouTube · video ads This week
Ad Skip ad
  • In-stream · product demo ▲ Scale
  • Shorts · creator video ▲ Scale
  • Remarketing · site visitors ● Hold
100+ BRANDS WE'VE WORKED WITH
Tuff Crowd
Rüfüs Du Sol
Haven Sleep Co
Amourprints
Soul Comfort
Boss Dog & Boss Cat
Second Slumber
Dloria
Kydeco
Model Home Accents
Scorched Laser
Luxe Furniture For Less
Urban Home
Astra Furniture
Nancy Homestore
Industrial Home
Tomasso Tables
IN SHORT

YouTube ads are video ads that play on YouTube: in-stream ads before or during other videos, and Shorts ads between short vertical videos. For Shopify and ecommerce brands, we make and run them from Google Ads with your product and name in the first few seconds, aim them at your customers, site visitors and people searching for what you sell, and measure the searches and sales that follow a view.

WORKS ON In-streamShortsDemand Gen
BEST FOR
Brands with products that sell once people see them in use, already running Google or Meta ads and ready to add video.
HOW FAST
The first in-stream and Shorts ads live within about 3 days of getting access, new versions tested every week, and results reviewed every quarter.
WHAT YOU GET
Horizontal and vertical versions of every ad, Demand Gen campaigns that show your products beside the video, and a weekly report on brand searches, new-customer orders, spend and profit.
SOUND FAMILIAR?

Running YouTube ads, but not sure they sell?

Pick the one that sounds like you. Each comes with the fix we make.

Not sure which one it is? Ask Dair →

Skipped before the product shows up

Viewers can skip most YouTube ads after a few seconds. If your product and your name come later, many people never see them.

HOW WE FIX IT Your product and name in the first few seconds

Judged on clicks

Few people click a YouTube ad. They watch, then search for your brand on Google later. Judge YouTube on clicks alone and you switch off ads that work.

HOW WE FIX IT Searches and sales after a view, measured

Cheap views from the wrong people

A campaign set up for views finds the cheapest views it can, often from people who were never going to buy.

HOW WE FIX IT Audiences built from your customers and site visitors

No video to run

You have product photos and a few phone clips, and a studio shoot feels like a big bet before you know YouTube works.

HOW WE FIX IT Ads cut from the footage you have, plus creator videos
INSIDE THE WORK

How a YouTube ad earns its sale.

Most YouTube buyers never click. Here's how an ad earns the sale anyway.

THE FIRST FIVE SECONDS

The product shows up before the skip button.

Google's help center says viewers can skip a skippable in-stream ad after 5 seconds. Everything after that is seen only by the people who choose to keep watching. So the opening has two jobs, showing the product in use and saying your name, and both happen inside those five seconds. If the product and the name come later, many viewers never see them at all.

Google's ABCD guidelines for YouTube ads say the same in their own words: brand early, often and richly, and back up what's on screen with sound, since spoken brand mentions make the brand visuals work harder. On YouTube the sound is usually on, so a voiceover can carry the reason to buy. We write the first five seconds first, then cut short and longer versions from the same footage.

  • The product in use in the very first shot
  • Your name said out loud before the skip button
  • Short and long cuts, horizontal and vertical
A skippable YouTube ad three seconds in. The product and the brand name both arrive before viewers can skip at five seconds.
FOOTAGE

Ads made from the footage you already have.

Most brands don't need a film shoot to start. A YouTube ad can be cut from product clips, customer and creator videos and a voiceover, as long as the product is in use in the first shot and your name is said before the skip button. We script the opening first, then cut short and longer versions: horizontal for in-stream ads on phones, computers and TV screens, and vertical for Shorts.

Which cut runs where follows the job. Demand Gen is Google's campaign type for turning YouTube views into orders, and it can show products from your catalog next to the video. Reach campaigns cover launches and big sales, and 6-second bumpers remind people who have already watched. The same footage also feeds your Facebook and Instagram ads, so one shoot works across channels.

  • Ads cut from your clips, creator videos and a voiceover
  • Horizontal and vertical versions of every ad
  • Demand Gen for sales, reach campaigns for launches
One set of footage cut into the versions YouTube's placements need, from a 6-second reminder to a longer demo, horizontal and vertical.
AUDIENCES

People who watched get reached again across Google.

Clicks are rare on YouTube. Viewers remember the product and come back later, often through a Google search. Because YouTube runs from Google Ads, those viewers can be reached again across Google. Once your channel is linked, Google Ads builds segments from people who viewed your videos, subscribed or visited your channel. Add your site visitors and your customer list, and each group can be shown the next step.

Demand Gen can show those people your products on YouTube, Discover and Gmail, and find new ones with lookalike segments built from your buyers. Search campaigns can show ads to past visitors when they search again. Google also counts an engaged-view conversion when someone watches at least 10 seconds of a skippable ad and buys later without clicking. We check those against your brand searches and your Shopify orders.

  • Viewers, visitors and customers kept as segments in Google Ads
  • Lookalike segments built from the people who buy
  • View-based sales checked against brand searches and Shopify
How YouTube viewers, site visitors and past customers are kept as segments in Google Ads, then reached again through Demand Gen, search ads and lookalike audiences.
WHAT'S INCLUDED

What we do to turn YouTube views into sales you can see.

Every engagement also includes the growth strategy: profit targets, a channel plan and a 90-day roadmap you approve first.

  • In-stream and Shorts ads

    Horizontal ads for people watching videos on phones, computers and TVs, and vertical ads for people swiping through Shorts.

  • Scripts and edits for YouTube

    Scripts, voiceovers and edits that show your product and say your name in the first few seconds, in short and longer cuts.

  • Demand Gen campaigns

    Google's campaigns built for sales on YouTube, with products from your Shopify catalog shown alongside the video.

  • Reach campaigns for launches

    A new product or a big sale shown to your customers, site visitors and people like your buyers, with a cap on how often each person sees it.

  • Audiences from your own data

    Your customer list, site visitors and past viewers, lookalikes of your best customers, and people who searched Google for products like yours.

  • Measuring what views lead to

    Brand searches, direct visits and new-customer orders tracked next to Google's view-based conversions, and reported every week with spend and profit.

HOW IT WORKS

How we run your YouTube ads.

  1. DAY 1

    Audit and plan

    Your Google Ads account, tracking and existing videos checked, and the warmest audiences picked to start with.

  2. DAYS 2–3

    First ads live

    In-stream and Shorts ads go live, cut from your existing videos so the product shows before the skip button.

  3. EVERY WEEK

    Test and scale

    New openings and lengths tested, and budget moved toward the ads that bring sales.

  4. EVERY QUARTER

    Review

    We review sales, brand searches and profit with you, and plan the next quarter.

TO GET STARTED

What we need from you on day one

  • Admin access to your Google Ads account
  • Your YouTube channel linked to Google Ads
  • Any product videos you already have
  • Your product and shipping costs
HOW WE MEASURE IT

What we measure after the view.

Clicks undercount YouTube. These numbers show what the ads lead to, from the view itself to the sales that come later.

View rate
How many people watched instead of skipping. A low rate means the first five seconds need work, whatever comes after them.
Engaged-view conversions
Sales Google credits to people who watched at least 10 seconds of a skippable ad and bought later without clicking. Useful, but Google can't tell which of them would have bought anyway.
Brand search lift
Viewers who remember the product often search for your name later, so we compare brand searches with the weeks before the ads started.
CAC
New-customer cost
The price of a first-time buyer once later sales are counted, from new-customer orders in Shopify. It decides whether YouTube gets more budget.
Hold-out lift
Sales where ads ran − sales where they didn't With enough budget, switching ads on in some regions and holding others back as a control shows the sales YouTube really added. It's the clearest answer available, so we run one when the budget allows.
CLIENT RESULTS

Results across our clients.

All case studies →
$90M+
Client revenue tracked
$10M+
Ad spend managed
100+
Shopify & DTC brands worked with
24×
Fastest growth, in five months
OUR APPROACH

Who YouTube reaches

YouTube reaches more US adults than any other app in Pew Research Center's 2026 survey: 84% of them, and 65% of those 65 and over, an age group Instagram (21%) and TikTok (11%) barely reach. That makes it a strong channel for products older buyers research before spending, like mattresses, furniture and outdoor gear. YouTube also plays on TV screens, where nobody can click, which is why we measure the searches and sales that follow a view.

Dair runs his own YouTube channel (@dairrose) with videos for store owners, so he knows what keeps people watching. The same team that makes your ad creative works with creators and re-cuts the videos that already sell.

YouTube sales often show up somewhere else

A YouTube ad often does its work without a click. The viewer remembers the product, then searches for your brand on Google or types in your address days later. Google Ads counts some of those sales as conversions after a view. It can't see them all, though, or tell which would have happened anyway. So we also watch your brand searches, direct visits and new-customer orders in Shopify, and compare them with the weeks before. When the budget allows, a hold-out test with ads in some regions and not others gives the clearest answer.

Budgets are set from your margins: work out yours with our free break-even ROAS calculator.

Planned with your Google and Meta ads

YouTube ads run from Google Ads, with the same account, tracking and customer lists as your Google Shopping and search campaigns. Performance Max can show your videos on YouTube too, but Demand Gen gives more control over which videos run, where and to whom. YouTube also pairs well with Facebook and Instagram ads: the same footage can be cut for both.

IS IT RIGHT FOR YOU?

Is YouTube the right next channel?

A good fit if

  • Your product sells once people see it in use or hear it explained.
  • You already run Google or Meta ads and want to reach more people.
  • You'll judge YouTube by brand searches and new customers, not clicks.
  • You have product footage, or want us to script and edit it.
  • Many of your buyers are over 50, an age group YouTube still reaches.

Not the right fit if

  • You haven't run paid ads yet. Google Ads or Meta ads usually come first.
  • You need every sale traced to a click before you'll keep spending.
KEEP EXPLORING

Go deeper on YouTube ads.

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FROM THE BLOG
INDUSTRIES WE DO THIS FOR
WORKS BEST WITH

Often paired with YouTube ads.

All services →

Shopping and search ads that reach people already looking for what you sell, managed for profit.

  • Shopping and Performance Max
  • A clean Merchant Center feed
  • Weekly budget management
ShoppingPerformance MaxSearch

New ad ideas every week, tested with real budget. Winners get scaled, losers get switched off fast.

  • UGC, image and video ads
  • Testing new hooks and angles
  • Scaling the ads that work
UGCStaticVideo

Facebook and Instagram ads that find new buyers, with budgets set by your margins.

  • New customers reported apart
  • Ads for new and returning shoppers
  • Weekly budget management
FacebookInstagram
FAQ

YouTube ads: common questions.

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Dair Rose
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Often, yes, especially for products that sell once people see them in use or hear them explained. Many of the sales come later, through a Google search or a direct visit. We measure those too before deciding what works.

Vertical video ads that play between Shorts as people swipe through them. They run through Google Ads campaigns such as Demand Gen, and can show products from your catalog with the video. We make a vertical version of every ad so it fills the screen.

For sales, usually Demand Gen. It's the Google Ads campaign built to drive sales from YouTube, and it can show your products alongside the video. For a launch or a big sale, video reach and views campaigns show the video to as many of the right people as possible.

Look past clicks. Check whether searches for your brand, direct visits and new-customer orders rise while the ads run, then compare that with the conversions Google counts after a view. Google also runs Conversion Lift studies, which compare people who saw your ads with a group that didn't, though they aren't open to every account. Without one, switching ads on in some regions and holding others back gives the clearest answer.

No. Many YouTube ads are cut from product clips, creator videos and a voiceover. What matters is that the product is in use in the first shot and your name is said before viewers can skip. We script and edit from the footage you have, and add creator videos where they help.

You set the budget. Depending on the campaign, Google charges for views, clicks or impressions. What matters more is what each new customer costs. We work out your break-even ROAS from your margins first, then recommend a starting budget on the call.

It depends on your ad spend and how many new videos we make each month. You'll get a clear price on the call, based on the growth we think is realistic.

Talk to Dair about YouTube ads.

Book a free 30-minute call. Bring your numbers, and leave knowing what we'd fix first.