02 — TURN VISITORS INTO BUYERS

A Shopify store audit that finds what's costing you sales.

Our Shopify store audit checks the parts of your store that win or lose sales: speed on phones, product pages, cart and checkout, trust and reviews, tracking, apps, SEO basics, and how your ads and email are set up. You get a list of fixes ranked by likely impact, and a call to walk through it. The list is yours whether or not we make the fixes.

30-minute call with Dair
The founder, not a sales rep.
Store audit · findings By impact
  1. 1 Slow product pages on phones Speed High
  2. 2 Shipping cost hidden until checkout Checkout High
  3. 3 Purchases counted twice in GA4 Tracking Medium
  4. 4 Unused apps loading on every page Apps Medium
✓ Walked through on a call, biggest fix first.
100%+higher conversion rate for Oakton Home, from their Shopify review
100+ BRANDS WE'VE WORKED WITH
Tuff Crowd
Rüfüs Du Sol
Haven Sleep Co
Amourprints
Soul Comfort
Boss Dog & Boss Cat
Second Slumber
Dloria
Kydeco
Model Home Accents
Scorched Laser
Luxe Furniture For Less
Urban Home
Astra Furniture
Nancy Homestore
Industrial Home
Tomasso Tables
IN SHORT

A Shopify store audit is a review of every part of a store that wins or loses sales, ending in a list of fixes. Ours checks speed on phones, product pages, cart and checkout, trust and reviews, tracking, apps, SEO basics and how your ads and email are set up. Every finding is ranked by likely impact, and we walk you through the list on a call.

WORKS ON ShopifyGA4Search Console
BEST FOR
Brands that want an outside look at their store before spending more on ads, a redesign or a big sale.
HOW FAST
We finish the review within about 3 days of getting access to your store, analytics and ad accounts, then walk you through the findings on a call.
WHAT YOU GET
Every finding ranked by likely impact and explained on a call, with what each fix involves, so your team can work through the list or we can make the fixes for you.
SOUND FAMILIAR?

Not sure where your store is losing sales?

Pick the one that sounds like you. Each comes with the fix we make.

Not sure which one it is? Ask Dair →

A long list and no idea where to start

Apps, agencies and blog checklists all suggest changes. If you can't tell which ones affect sales, the big fixes end up waiting behind the easy ones.

HOW WE FIX IT Every fix ranked by likely impact

Numbers that don't agree

Shopify, Google Analytics and your ad accounts each report different sales, so nobody can say for sure which ads or pages are working.

HOW WE FIX IT Tracking checked against your real orders

Problems you only see on a phone

On your laptop, the store looks fine. On a phone, where most shoppers arrive, a slow page, a hard-to-find button or a surprise at checkout loses the sale.

HOW WE FIX IT Every key page tested on a phone
INSIDE THE WORK

What we check, and what you fix first.

An audit is only useful if you know what to fix first when it's done. So we check the store the way shoppers use it, and rank what we find.

THE REVIEW

We shop your store the way your customers do.

We go through your store on a phone and a laptop and follow the path shoppers take, from a visit to the cart to an order. On the phone, we check what the first screen of a product page shows, whether delivery and returns are easy to find, and whether discount codes and express checkout buttons work the way a customer expects them to.

Then we look underneath. We test how fast key pages load on a phone and which apps slow them down or do the same job twice. Shopify notes that uninstalling an app doesn't automatically remove its code from your theme, so we look for leftovers. We also check page titles, broken links and indexing, whether your ads lead to the right pages, and whether your sign-up form, welcome emails and cart reminders work.

  • Every key page tested on a phone first
  • Checkout tested the way a customer uses it
  • Ads and email checked against the pages they lead to
Part of an audit in progress. Each check is done the way a shopper would do it, and anything that fails becomes a finding on your fix list.
TRACKING ACCURACY

We find out which numbers to trust.

Shopify, Google Analytics, Meta and Google Ads rarely agree on last month's sales. Shopify records each order once. The others count in their own way: browser tracking misses some sales, each ad platform claims sales within its own time window after an ad, and a tag installed twice turns one order into two. So before we judge any page or campaign, we compare each platform with your Shopify orders.

A small gap is normal. A platform showing more purchases than Shopify means something is counting twice, and a sudden drop often follows a theme change or a new app. One gap is common this year: if your Google Ads or Meta purchase tag was pasted into the thank you page's 'Additional scripts' box, it stopped running when Shopify upgraded those pages, by August 26, 2026 at the latest. Each gap goes on your list with its likely cause. If tracking turns out to be the biggest problem, our tracking setup service rebuilds it and checks every platform against Shopify.

  • Shopify's orders as the record to check against
  • Every platform compared with Shopify
  • Each gap explained, with its likely cause
How the tracking check works: each platform's purchases are compared with Shopify's orders for the same dates. In this example, GA4 counts some orders twice and Google Ads still runs an old tag.
YOUR FIX LIST

Ranked by likely impact, so the big fixes go first.

Every finding goes on one list, ranked by two things: how much it's likely to help sales and how much work it takes. A shipping cost that only appears at the last step of checkout sits near the top, because every shopper who gets that far sees it. A missing description on an old blog post sits near the bottom. Each finding says what the fix involves, in plain words.

On the call, we go through the list from the top and explain each fix. Some are settings in your Shopify admin, like turning on an express checkout button. Others need a developer, like changing a product page template. Your team or your developer can work through the list, or we can make the fixes for you, with a clear price before any work starts.

  • Each finding ranked by impact and effort
  • What each fix involves, in plain words
  • Your team or ours makes the fixes
An example fix list. Each finding names its area and how much work it takes, and the list is ranked so the fixes most likely to help sales come first.
WHAT'S INCLUDED

Every part of your store that wins or loses sales, checked in one audit.

Every engagement also includes the growth strategy: profit targets, a channel plan and a 90-day roadmap you approve first.

  • Speed and apps

    How fast your key pages load on a phone, which apps slow them down or do the same job twice, leftover code from removed apps, and apps that stop loading when Shopify turns off script tags on March 1, 2027.

  • Product pages and trust

    Whether a shopper on a phone can find the photos, details, reviews, guarantees and delivery information they need to decide.

  • Cart and checkout

    Shipping costs, delivery dates, discount codes, express checkout buttons and financing, tested the way a customer would use them.

  • Tracking accuracy

    Your orders in Shopify compared with what Google Analytics, Meta and Google Ads report, including tags that stopped when Shopify rebuilt thank you pages in 2026.

  • SEO basics

    Page titles, descriptions and headings, broken links, and which of your pages Google has indexed.

  • Ads and email setup

    Your ads checked against the pages they send shoppers to, and your email checked for sign-up forms, welcome emails and abandoned-cart reminders.

HOW IT WORKS

How a store audit works.

  1. DAY 1

    Access and goals

    You give us access to your store, analytics and ad accounts, and tell us your goals, your margins and what you've tried.

  2. DAYS 2–3

    The review

    We go through your store on a phone and a laptop, check speed, tracking and apps, and follow shoppers from visit to cart to order.

  3. ON THE CALL

    Your fix list

    We walk you through every finding, ranked by likely impact, and explain what each fix involves.

  4. AFTER THE CALL

    Fix it your way

    Your team works through the list, or we make the fixes for you, with a clear price before any work starts.

TO GET STARTED

What we need from you on day one

  • A staff account on your Shopify store
  • Access to Google Analytics and your ad accounts
  • Your margins and goals
  • What you've already tried
HOW WE MEASURE IT

The numbers an audit looks at first.

These show where a store loses sales and whether its reports can be trusted.

Conversion rate by device
Shopify's sessions by device report splits your visits. When phones convert far below computers, the problem is usually the phone version of your pages.
Cart-to-order rate
Of the shoppers who add something to their cart, how many buy. A big drop here points to shipping costs, delivery dates or missing payment options.
Revenue per session, by landing page
Shows which entry pages earn their traffic and which ones waste the visits your ads pay for.
Tracking gap
How far each platform's count is from your real orders. A gap above zero means something counts twice.
LCP
Largest Contentful Paint
How long the main image or text takes to appear. Google counts 2.5 seconds or less as good and over 4 seconds as poor. Shopify's web performance report shows it for real visitors, with app installs marked on the chart.
Fix priority
How each finding is ranked on your list, so the biggest wins for the least work come first.
CLIENT RESULTS

Trusted by Shopify brands since 2018.

All case studies →
100+
Shopify & DTC brands worked with
5.0
Rating from 8 reviews on Shopify
WHAT CLIENTS SAY ON SHOPIFY Read all 8 reviews
  • “Dair has been great to work with. We operate a furniture store doing $1m+ annually. He’s helped transform our website and has in turn increased our conversion rate by over 100%. Would highly recommend for ad strategy and web design.”
    Oakton HomeReview on Shopify · Oct 2026
OUR APPROACH

Fixes in order of impact

An audit that ends in a long list of issues leaves you to work out where to start. Ours ranks every finding by how much it's likely to help sales and how much work it takes, so the first fixes are the ones that matter most. Those usually sit at the moments shoppers decide, such as the first screen of a product page on a phone and the total at checkout. We cover the most common leaks in The 4 places Shopify stores lose sales, and our free conversion rate calculator shows what a higher rate is worth to your store.

Questions the audit answers

  • On a phone: can a shopper see what the product is, what it costs and how to buy it without scrolling?
  • At checkout: do shipping costs, discount codes and express checkout buttons work the way a shopper expects?
  • In your reports: do Shopify, Google Analytics and your ad accounts agree on last month's orders?
  • In your theme: is code from apps you removed still loading on every page?
  • In Google: are your products and collections indexed, with titles that match what people search for?
  • In your email: does a shopper who leaves a full cart get a reminder?
  • After Shopify's 2026 changes: does your thank you page still record sales, and will your apps still load after March 1, 2027?

You choose who makes the fixes

You keep the list either way. Your team or your developer can work through it, or we can make the fixes for you. Depending on what we find, the next step might be speed optimization, tracking, SEO or conversion optimization.

Oakton Home, a furniture store doing $1m+ a year, hired us for a website audit and optimization strategy. In their review on Shopify, they said of Dair: "He’s helped transform our website and has in turn increased our conversion rate by over 100%."

IS IT RIGHT FOR YOU?

Is an audit what your store needs now?

A good fit if

  • Sales have slowed, and you can't tell why.
  • You're about to spend more on ads, a redesign or a big sale.
  • Your reports disagree on how many orders you made.
  • You want a clear list your own team can work through.

Not the right fit if

KEEP EXPLORING

Check where your store stands.

FREE TOOLS
Customers & email

Abandoned cart calculator

How much could abandoned cart emails and texts win back each month?

FROM THE BLOG
INDUSTRIES WE DO THIS FOR
WORKS BEST WITH

Often paired with a store audit.

All services →

Product and landing pages redesigned to turn visitors into buyers, then tested to prove which version makes more money.

  • Review of where shoppers drop off
  • Product and landing page redesigns
  • Ongoing A/B tests
A/B testingHeatmaps

We find what slows your store down on phones and fix it, then check that your apps and tracking still work.

  • Unused apps and leftover code removed
  • Lighter images, theme code and fonts
  • Real-visitor speed tracked in Search Console
Core Web VitalsPageSpeed InsightsSearch Console

Tracking that gets your sales to Meta, Google, TikTok and GA4, checked against your Shopify orders.

  • Meta Conversions API and GA4
  • Google Ads enhanced conversions
  • Every platform checked against Shopify
GA4Conversions APIEnhanced conversionsServer-side
FAQ

Store audit: common questions.

Don't see your question? Ask Dair directly on the call.

Dair Rose
Still have a question?
Email or call. Dair replies personally.
Book a strategy call →

We check speed on phones, product pages, cart and checkout, trust and reviews, tracking, apps, SEO basics, and how your ads and email are set up. You get the findings as a list of fixes ranked by likely impact, and we walk you through it on a call.

A CRO audit looks at why visitors don't buy, mostly on product pages, the cart and checkout. Our store audit covers all of that and adds tracking, apps, SEO basics and your ads and email setup, because problems there cost sales too.

We finish the review within about 3 days of getting access to your store, analytics and ad accounts. Then we walk you through the findings on a call.

Yes. Each finding comes with what the fix involves, so your team or your developer can work through the list. If you'd rather we do it, you'll get a clear price for the work first.

Access to your Shopify admin, Google Analytics and ad accounts, plus a short conversation about your goals and margins. We'll tell you exactly which access to add, and how.

It depends on the size of your store and how many channels we need to check. You'll get a clear price on the call.

Talk to Dair about a store audit.

Book a free 30-minute call. Bring your numbers, and leave knowing what we'd fix first.