01 — GET MORE BUYERS

Shopify SEO built around the pages that sell.

Google's AI Overviews now answer many questions before anyone clicks, but they rarely appear when someone searches for something to buy. So we put the work where shoppers still click, on your collection and product pages, and fix the technical problems Shopify stores build up. Every month you see the searches you rank for and the sales they bring.

30-minute call with Dair
The founder, not a sales rep.
Google · organic results ▲ Moving up
solid oak dining table
  1. yourstore.com › collectionsYour store
  2. competitor.com › dining
  3. marketplace.com › tables
  • ✓Duplicate pages fixed
  • ✓Structured data added
  • ✓Pages load fast
  • ✓Internal links
100+ BRANDS WE'VE WORKED WITH
Tuff Crowd
Rüfüs Du Sol
Haven Sleep Co
Amourprints
Soul Comfort
Boss Dog & Boss Cat
Second Slumber
Dloria
Kydeco
Model Home Accents
Scorched Laser
Luxe Furniture For Less
Urban Home
Astra Furniture
Nancy Homestore
Industrial Home
Tomasso Tables
IN SHORT

Shopify SEO is the work of helping a Shopify store's pages show up in Google's unpaid results for the searches its buyers make. We fix the technical problems Shopify stores build up, write collection and product pages the way people search, add internal links and useful content, and report every month on the searches you rank for, the visits they bring and what those visitors buy.

WORKS ON Technical SEOContentSearch Console
BEST FOR
Brands whose products people search for on Google, but who get most of their traffic from paid ads.
HOW FAST
An audit in the first five days, technical fixes in week two, new and rewritten pages every month, and a report every month, with new pages usually taking several months to climb.
WHAT YOU GET
Technical fixes for duplicate pages, redirects, structured data and speed, rewritten collection and product pages, content that links to them, and a monthly report from Search Console, GA4 and Shopify.
SOUND FAMILIAR?

Why isn't your store showing up on Google?

Pick the one that sounds like you. Each comes with the fix we make.

Not sure which one it is? Ask Dair →

Duplicate pages competing with each other

Shopify can show the same product at more than one address, and filters and tags create near-copies of your collections. Google wastes time on the copies and can end up ranking the wrong one.

HOW WE FIX IT Canonical tags and internal links cleaned up

Empty collection pages

Collections are the pages most likely to rank for what you sell. On many stores they're just a heading and a grid of products, and Google has very little to go on.

HOW WE FIX IT Collection pages written for search

Traffic lost after a redesign

A redesign or a move to Shopify changed your URLs. Old links now lead to error pages, and the search traffic you'd built up has dropped.

HOW WE FIX IT Redirects mapped before anything changes

Guides that AI Overviews answer for you

Pew Research found people clicked a result in 8% of Google searches that showed an AI summary, against 15% when there wasn't one. Blog posts written for broad questions now lose many of their clicks to that summary.

HOW WE FIX IT Pages built for searches that still get clicks
INSIDE THE WORK

Where Shopify SEO is won.

Most of a store's search traffic is won or lost on its collection and product pages. Everything below is about making those pages easy for Google to read and worth clicking.

TECHNICAL SEO

Shopify's duplicate pages, cleaned up first.

When the same product shows up at more than one address, Shopify adds a canonical tag that tells Google which address is the main one. The catch is the theme: if its product grids link to the longer address that runs through a collection, every internal link says the opposite of the tag. Google's documentation calls a canonical tag a strong signal, and says to link to the main address across your site so the signals agree. So we fix the links.

Shopify only lets a redirect work on an address that no longer loads a page. That's why a theme's duplicate product addresses can't simply be redirected, and why every deleted product needs a redirect added by hand. Shopify's themes include product structured data, and we check that it carries price, stock and reviews.

  • Theme links pointed at each product's main address
  • Redirects mapped for deleted products and old URLs
  • Product structured data checked for price, stock and reviews
A technical SEO checklist for a Shopify store: canonical tags and structured data in place, theme links to duplicate product addresses flagged, and redirects for deleted products in progress.
KEYWORD MAP

One page for every search worth winning.

Before we write anything, we map the searches your buyers make to the pages that should answer them. Broad product searches like 'linen sofa' go to a collection page, names and styles go to product pages, and questions go to guides. Each important search gets one page, so your own pages don't compete for it and Google has one clear choice.

Search Console shows the searches you already appear for and how often people click. Pages that show up but rarely get clicked are usually the quickest wins. The map then sets the internal links: every guide links to the collection it supports, and menus point at the pages that matter most. When two pages chase the same search, we merge them and redirect the one we retire.

  • Each important search assigned to one page
  • Collections for product searches, guides for questions
  • Internal links that follow the map
A keyword map for a furniture store's sofas: each search is assigned to the one page that should rank for it, whether that's a collection, a product page or a guide.
WHERE THE CLICKS ARE

Pages for the searches that still get clicked.

AI Overviews show up mostly on questions, and they take clicks when they do: Ahrefs found the top result's click-through rate is 58% lower when one appears. Shopping searches are different. In Semrush's 2025 data, AI Overviews appeared on fewer than 3% of searches in the shopping category. Semrush puts that down to Google already answering those searches with ads and local results.

So collection and product pages come first, each with a title and description written for its search, and product structured data so price, stock and reviews can show in the results. Google says offering both structured data and a Merchant Center feed gives a product the most chances to appear. Guides still earn their place when they answer a buyer's question in full and link to the collection, but on their own they bring fewer clicks than they used to.

  • Collection and product pages first
  • A title, description and structured data for each page's search
  • Guides that answer one question in full and link to a collection
A Google results page for 'linen sofa', a shopping search where AI Overviews rarely appear: an ad at the top, then the store's collection page and its care guide in the unpaid results.
WHAT'S INCLUDED

What we fix and build so your pages rank and get clicked.

Every engagement also includes the growth strategy: profit targets, a channel plan and a 90-day roadmap you approve first.

  • Technical fixes

    Duplicate product URLs, canonical tags, filtered collection pages, redirects and your sitemap, fixed so Google indexes the pages you want found.

  • Speed and app clean-up

    Leftover app code, heavy images and extra scripts removed, so your pages load fast on phones.

  • Collection pages

    A page title, a short intro and buying advice for each important collection, written for the searches it should win.

  • Product pages

    Titles, descriptions and image alt text in the words shoppers use, plus structured data for price, stock and reviews.

  • Content and internal links

    Guides and blog posts that answer your buyers' questions, with links that lead readers to the right collections.

  • Monthly reporting

    Search Console, GA4 and Shopify in one report: the searches you rank for, the visits they bring and the sales that follow.

HOW IT WORKS

How we grow your search traffic.

  1. DAYS 1–5

    Audit

    A technical audit of your store and a map of the searches each page should win.

  2. WEEK 2

    Technical fixes

    Duplicate pages, structured data, internal links and page titles fixed first.

  3. EVERY MONTH

    Pages and content

    Collection and product pages rewritten and new pages published for the searches worth winning.

  4. EVERY MONTH

    Report

    Rankings, clicks and sales from search reported every month. New pages usually take several months to climb.

TO GET STARTED

What we need from you on day one

  • A staff account on your Shopify store
  • Access to Google Search Console and Google Analytics
  • Your best-selling products and margins
  • Anything you know about how customers describe your products
HOW WE MEASURE IT

The numbers SEO is judged on.

Rankings move every day. These are the numbers we track month to month, from Search Console, GA4 and Shopify.

Non-brand clicks
Clicks from searches that don't name your brand People searching for your name already know you. Growth in the other clicks is what new customers finding you looks like, and Search Console now splits the two for eligible sites.
CTR
Click-through rate
How often searchers click your result when it shows. A low rate on a page that ranks well means the title and description need work.
Average position
Average position of your top result Where your best result sits on average, as Search Console reports it. It's useful for direction over months, and a single day's number means little.
Indexed pages
Search Console shows which pages Google has indexed and why it left others out. Duplicate pages and redirect errors show up here first.
Organic revenue
Sales from visits that came from unpaid search The number SEO is finally judged on, from GA4 and Shopify. Rankings that bring visits but no sales don't pay for the work.
CVR
Organic conversion rate
How well search visitors buy once they land. When it lags your other traffic, the page answers the search but not the buyer, which is a job for conversion optimization.
CLIENT RESULTS

Results across our clients.

All case studies →
$90M+
Client revenue tracked
$10M+
Ad spend managed
100+
Shopify & DTC brands worked with
24×
Fastest growth, in five months
OUR APPROACH

Collection pages do most of the ranking

Searches like "linen duvet covers" or "trail running shoes" mostly bring up collection and category pages. On many Shopify stores, they're also the emptiest pages on the site. We give each important collection a clear page title, a short intro above the products and buying advice below them. Then we link to it from your menus, product pages and blog posts. Product pages win the more specific searches: product names, styles and sizes.

To choose which searches to target, we look at what people type, what your competitors rank for and, if you run Google Ads, which search terms already lead to sales.

Fix Shopify's technical quirks first

Shopify gets a lot right: it builds your sitemap, hosts your store on fast servers and adds canonical tags that point duplicate product pages to the main one. The problems build up over time. Some themes link to a second, collection-based address for every product. Filters and tags create near-copies of your collections. Apps add scripts, and some leave code behind after they're removed. A deleted product leads to an error page unless someone adds a redirect.

We fix these first, because new content can't do much on a site Google struggles to read. If speed is your biggest problem, see speed optimization. Moving to Shopify? Plan the redirects before you switch, as part of a store migration.

Reports tied to sales

SEO is slower than ads, and new pages usually take several months to climb. So every month you get a short report from Search Console, GA4 and Shopify. It leads with clicks from searches that don't name your brand, since those are new customers finding you, and ends with the sales those visits bring. More traffic only pays off if the pages convert. That's the job of conversion optimization.

IS IT RIGHT FOR YOU?

Is SEO worth starting now?

A good fit if

  • People search Google for what you sell, but most of your traffic comes from paid ads.
  • You can give new pages several months to climb.
  • A redesign or a move to Shopify cost you search traffic.
  • You have collections and products worth writing about in depth.

Not the right fit if

KEEP EXPLORING

More on organic search.

FREE TOOLS
FROM THE BLOG
INDUSTRIES WE DO THIS FOR
WORKS BEST WITH

Often paired with SEO.

All services →

Pages, product data and mentions that help AI assistants like ChatGPT, Claude and Gemini find your brand and recommend your products.

  • Pages AI assistants can read and quote
  • Accurate product and structured data
  • Monthly checks across the major assistants
ChatGPTClaudeGeminiPerplexityCopilotMeta AIGrokGoogle AI Mode

We find what slows your store down on phones and fix it, then check that your apps and tracking still work.

  • Unused apps and leftover code removed
  • Lighter images, theme code and fonts
  • Real-visitor speed tracked in Search Console
Core Web VitalsPageSpeed InsightsSearch Console

Product and landing pages redesigned to turn visitors into buyers, then tested to prove which version makes more money.

  • Review of where shoppers drop off
  • Product and landing page redesigns
  • Ongoing A/B tests
A/B testingHeatmaps
FAQ

SEO: common questions.

Don't see your question? Ask Dair directly on the call.

Dair Rose
Still have a question?
Email or call. Dair replies personally.
Book a strategy call →

Longer than ads. Technical fixes can start to help once Google recrawls your pages, but new and rewritten pages usually take several months to climb. Our monthly reports show the progress along the way.

Yes, for the basics: fast hosting, an automatic sitemap, editable page titles and canonical tags on duplicate product pages. What it can't do is choose your keywords, write your collection pages or clean up after your apps. That's where many stores fall behind.

Usually not. Shopify already makes your sitemap and canonical tags, and no app can choose your keywords or write your collection pages for you. Every app also adds code that can slow your store down.

Yes, if each post answers a question your buyers search for and links to the collection it supports. Broad questions now often get an AI summary at the top of Google, so a post has to add something the summary can't, like a comparison you ran, a size guide or a care test. Posts written just to post rarely do much.

No, and be wary of any agency that does. Google decides rankings, and nobody outside Google controls them. What we commit to is the work, and an honest report every month on what moved.

For a store, mostly yes. AI Overviews take the most clicks on questions: Pew Research found people clicked a result in 8% of searches with an AI summary, against 15% without one. But in Semrush's 2025 data they appeared on fewer than 3% of searches in the shopping category, so collection and product pages still get the clicks. That's where we start.

It can, if it's produced at scale with nothing added. Google's spam policies name using generative AI to make many pages without adding value for users as scaled content abuse. Each page has to answer something your buyers ask better than the pages already ranking.

It depends on the size of your store and how much content we write each month. You'll get a clear price on the call.

Talk to Dair about SEO.

Book a free 30-minute call. Bring your numbers, and leave knowing what we'd fix first.