02 — TURN VISITORS INTO BUYERS

Shopify web design that has to beat your current store.

We've redesigned the Shopify stores of Luxe Furniture For Less, Hallmark Home Furnishings and Dloria, and you can see each one before and after. Oakton Home says its conversion rate more than doubled after we transformed its site. Every design starts on a phone, keeps the text and links Google ranks you for, and is judged by what it does to your orders.

30-minute call with Dair
The founder, not a sales rep.
OFFICIAL PARTNER
Shopify Plus Partner
New store design ✓ Live
Shop the collection
  • ✓Designed for phones
  • ✓Your brand, not a theme
  • ✓Collection layouts
  • ✓Product pages
100%+higher conversion rate for Oakton Home after we transformed their site, from their Shopify review
100+ BRANDS WE'VE WORKED WITH
Tuff Crowd
Rüfüs Du Sol
Haven Sleep Co
Amourprints
Soul Comfort
Boss Dog & Boss Cat
Second Slumber
Dloria
Kydeco
Model Home Accents
Scorched Laser
Luxe Furniture For Less
Urban Home
Astra Furniture
Nancy Homestore
Industrial Home
Tomasso Tables
IN SHORT

Shopify web design is deciding how your store looks and works for shoppers: the brand look, the layout of every key page and how it all behaves on a phone. We design your homepage, collections, product pages and cart on a phone first, give you a shot list for the photos each page needs, then build the design in Shopify and compare your sales before and after launch.

WORKS ON ShopifyShopify PlusShopify themes
BEST FOR
Brands whose store looks dated or off-brand, is hard to shop on a phone, or is due for a redesign.
HOW FAST
Your key pages designed in the first week and built and tested in the second, with bigger and fully custom designs on the timeline agreed on the call.
WHAT YOU GET
A brand look used the same way on every page, phone-first designs for your homepage, collections, product pages and cart, a shot list for your photos, and a theme your team can edit.
SOUND FAMILIAR?

Is your store selling your products short?

Pick the one that sounds like you. Each comes with the fix we make.

Not sure which one it is? Ask Dair →

A store that doesn't match your brand

Your packaging, ads and social posts look one way, and the store looks like a template. When the store feels cheaper than the product, shoppers start to doubt the price.

HOW WE FIX IT A design built around your brand

Designed on a laptop, shopped on a phone

Most shoppers arrive on a phone, but designs often get approved on a big screen. On a phone, the price and the Add to cart button end up far down the page.

HOW WE FIX IT Every key page designed for phones first

A new look that sells less

Some stores lose sales the week a redesign goes live. A filter disappears, the price slips below the first screen, or the text Google ranked you for gets cut. Nobody notices until the month's numbers come in.

HOW WE FIX IT Tested against your current store
INSIDE THE WORK

Where a store design wins or loses the sale.

Most shoppers decide on a phone, from the first screen of a product page and its photos. That's where the design starts. Then the new store is tested against the one you have, so a new look can't quietly cost you orders.

PHONE FIRST

Everything needed to buy fits on the first screen.

We design every product page on a phone before anyone looks at it on a laptop. The first screen has to answer four questions without a scroll: what it is, what it costs, which option to pick and how to buy it. So the photos, price, options and Add to cart button sit together at the top, where a thumb can reach them.

Below that come the details that settle doubts: sizing, materials, delivery and reviews. Longer text can sit in tabs or accordions, so the page stays short on a phone. Google still reads text in tabs, so nothing you rank for has to be cut. For big-ticket pieces, see furniture store website design.

  • Photos, price, options and Add to cart on the first screen
  • Sizing, materials, delivery and reviews right below
  • Every design reviewed on a phone before it's built
A product page designed on a phone first. The photos, price, colors and Add to cart button share the first screen, and sizing, materials, delivery and reviews sit in tabs right below.
PHOTO DIRECTION

Photos planned around what shoppers can't touch.

Online, the photos do the job of picking the product up. A plain shot on white shows what it is, but not how big it is, how the fabric feels or how it looks at home. So before anyone books a shoot, we go through your photos page by page and list what's missing: close-ups of the material, a photo next to something familiar for scale, and the product in use.

Each shot on the list comes with the crop it needs. Collection grids need every product at the same shape and distance, or the grid looks messy. Product galleries need a square or portrait photo that fills a phone screen. Lifestyle shots need room for text if they'll sit behind a homepage headline. You or your photographer shoot from the list, and the new photos go straight into the pages we designed.

  • Your current photos reviewed page by page
  • Close-up, scale and in-use shots added to the list
  • The right crop for every grid, gallery and banner
A shot list for one product page: each photo, what it shows a shopper and where it's used, with the shots still missing marked for the next shoot.
LAUNCH

The new design has to beat the old one.

A new design can sell less than the one it replaces, so it should be tested before it takes over. On Shopify's Grow plan and above, Rollouts can show the new theme to part of your visitors while the rest see your current store, on the same days and with the same ads. When there's too little traffic for a fair split, we compare the weeks before and after launch, on orders and revenue per visit.

Rankings get the same care. A theme change keeps your product and collection addresses, so the risk is in what gets cut: the text on collection pages, product descriptions, headings, and pages nobody thought were used. We carry them over, redirect any page that moves and watch Search Console after launch. A test order then checks that Google Analytics, Meta and Google Ads still record every sale.

  • A test on part of your traffic, on Grow and above
  • Collection text, headings and descriptions carried over
  • Tracking checked with a test order at launch
An example test of a redesign: the new theme runs for part of your visitors against your current store, and replaces it only once it's ahead.
WHAT'S INCLUDED

Every page shoppers see, designed for your brand and for phones.

Every engagement also includes the growth strategy: profit targets, a channel plan and a 90-day roadmap you approve first.

  • Brand look and feel

    Fonts, colors, spacing, buttons and image style chosen for your brand, then used the same way on every page.

  • Homepage and menus

    A homepage that says what you sell and who it's for, and menus that get shoppers to the right collection in a tap or two.

  • Collection pages

    Products grouped the way your customers shop, with filters that fit your catalog and photos cropped to line up in the grid.

  • Product pages

    Photos, price, options and the Add to cart button on the first screen of a phone, with sizing, materials, delivery and reviews right below.

  • Photo direction

    A shot list of product, detail and lifestyle photos with the crops each page needs, for your own shoot or a photographer's.

  • A theme your team can edit

    The design built in Shopify with sections and blocks, so your team can change text, images and offers in the theme editor.

HOW IT WORKS

How we redesign your store.

  1. DAYS 1–2

    Review

    Your store, analytics and brand reviewed, with the pages that cost you the most sales picked first.

  2. DAYS 3–5

    Design

    The homepage and product page designed first, for phones before laptops, and approved by you before they're built.

  3. WEEK 2

    Build and test

    The designs built into your theme and tested on phones, tablets and laptops with test orders.

  4. AWAY FROM YOUR BIG SALES

    Test and launch

    On Shopify's Grow plan and above, the new design can run against your current store on part of your traffic first. Otherwise we compare the weeks before and after. Then it goes live for everyone.

TO GET STARTED

What we need from you on day one

  • A staff account on your Shopify store
  • Your logo, fonts and brand colors
  • Your product photos, or a shoot we plan together
  • Stores you like the look of
HOW WE MEASURE IT

The numbers a new design has to move.

A redesign is judged by your sales. After launch, we compare these with the old design's numbers.

CVR
Conversion rate
Shopify's measure of how often a visit ends in an order. It's the first number we compare with the old design after launch. Shopify changed how it counts sessions on September 21 to 23, 2026, which moved conversion rates on its own, so a comparison across that date is read on orders and revenue.
Added to cart rate
How often a visit gets as far as the cart. When it's low, look at the product page first: the photos, the price and what the first screen shows.
Phone vs desktop conversion
Most shoppers arrive on a phone. If the phone rate sits far below desktop, the phone design is losing sales that the desktop design wins.
Collection click-through
How often a collection page leads to a product. If shoppers scroll the grid and leave, the grouping, filters or photos aren't helping them choose.
LCP
Largest Contentful Paint
How long the main photo or headline takes to appear. Google's target is within 2.5 seconds, and big sliders or videos at the top of a design push it up.
CLIENT RESULTS

Stores we built and redesigned.

All store designs →
REDESIGN Luxe Furniture For Less A redesign of the Shopify site for a Chicago-area furniture store, from the homepage to a product page that shows every layout. See it before and after REDESIGN Hallmark Home Furnishings A redesign of the Shopify site for a Houston-area furniture store known for its modular cloud couches. See it before and after REDESIGN Dloria A redesign of Dloria's Shopify store for moissanite, gold vermeil and sterling silver jewelry. See it before and after
WHAT CLIENTS SAY ON SHOPIFY Read all 8 reviews
  • “Dair has been great to work with. We operate a furniture store doing $1m+ annually. He’s helped transform our website and has in turn increased our conversion rate by over 100%. Would highly recommend for ad strategy and web design.”
    Oakton HomeReview on Shopify · Oct 2026
  • “Dair has helped us improve the overall design and functionality of the site, organize our products and collections, make ongoing updates, and continuously find ways to make the website better. … What we appreciate most is that he doesn’t just complete the task and move on — he genuinely cares about the quality of the website and the success of our business.”
    Furniture CollectionReview on Shopify · Aug 2026
  • “Great experience working with Dair. He’s gone above and beyond for us on multiple occasions and I would undoubtedly recommend him to anyone looking to level up from a website and marketing perspective.”
    Luxe Furniture For LessReview on Shopify · May 2026
  • “Dair built our company website which even included a custom filtering method tailored specifically for our needs. His work is excellent and he has the knowledge and skills to deliver a quality website of any scope.”
    Fresh Start Furniture CoReview on Shopify · Mar 2026
OUR APPROACH

Stores we've redesigned

You can see the work before and after on our store designs page, on desktop and on a phone. Luxe Furniture For Less's product pages now draw each sectional layout in the picker, instead of listing their names. Hallmark Home Furnishings shows each size with its price. Dloria's product pages show the stone in numbers: carats, color, clarity and hardness.

Every key page, designed on a phone first

On a product page, the photos, price, options and Add to cart button fit on a phone's first screen, with sizing, delivery and reviews right below. Collection pages get the grouping and filters your catalog needs. Fresh Start Furniture Co wrote in their Shopify review: "Dair built our company website which even included a custom filtering method tailored specifically for our needs."

Judged by your sales

A new design has to sell more than the old one, so after launch we compare your conversion rate with the old design's. Oakton Home wrote of Dair in their Shopify review: "He’s helped transform our website and has in turn increased our conversion rate by over 100%." Furniture Collection wrote that he "helped us improve the overall design and functionality of the site, organize our products and collections". Our free conversion rate calculator shows what a higher rate is worth to your store.

The same team builds the design in Shopify: see Shopify development. Launching a new brand? Start with store setup. For furniture stores, see furniture store website design.

IS IT RIGHT FOR YOU?

Is your store ready for a new design?

A good fit if

  • Your store looks dated, off-brand or cheaper than your products.
  • Most of your shoppers arrive on a phone, but the store was designed on a laptop.
  • You want a redesign judged by your sales, not by anyone's taste.
  • You can share your current photos, or shoot new ones from a shot list.

Not the right fit if

  • Shoppers like the look but stall between cart and checkout. Start with conversion optimization.
  • The store is slow, and the design isn't the problem. Speed optimization can usually fix that without a redesign.
  • You're launching a new brand and need the whole store set up. Start with store setup.
KEEP EXPLORING

Go deeper on store design.

FREE TOOLS
Conversion

A/B test calculator

Is my A/B test result real, and how long should the test run?

FROM THE BLOG
INDUSTRIES WE DO THIS FOR
WORKS BEST WITH

Often paired with Shopify web design.

All services →

Custom features, app clean-ups and launch prep for Shopify stores, built on a copy of your theme and priced before work starts.

  • Store builds and redesigns
  • Faster load times
  • Apps, tracking and integrations
ShopifyShopify PlusGA4

Product and landing pages redesigned to turn visitors into buyers, then tested to prove which version makes more money.

  • Review of where shoppers drop off
  • Product and landing page redesigns
  • Ongoing A/B tests
A/B testingHeatmaps

Pages built in Shopify for one ad, launch or sale, each with one offer and one button to press.

  • Pages that match each ad
  • One offer and one button
  • Built in Shopify, tested and tracked
ShopifyMetaGoogle AdsA/B testing
FAQ

Shopify web design: common questions.

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Dair Rose
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It designs how your store looks and works for shoppers on phones and desktop: the brand look, the page layouts, the menus, and the product and collection pages. We also build the design in Shopify and compare your sales before and after launch.

Design decides what shoppers see and how each page works for them: the layout, the look, the photos and what shows first. Development builds it in Shopify, along with apps, integrations and speed. We do both, so the design you approve is the one that goes live.

Often, yes. If your theme is fast and easy to edit, we redesign the key pages inside it, which costs less. If it's an older vintage theme, we'll usually recommend a current one: vintage themes can't use Shopify's built-in A/B testing, and most of their pages can't be rearranged in the theme editor.

Not always. We start with the photos you have and list the missing ones, such as close-ups, lifestyle shots and a photo that shows the size. You or your photographer then shoot them from our shot list.

Key pages like the homepage and product page are usually designed in the first week and built and tested in the second. Bigger catalogs and fully custom designs take longer, so you'll get the timeline on the call, and we launch away from your big sales.

It can, if it goes live untested. A missing filter, a price pushed down the page or a broken tracking tag can each cost orders in the first week. On Shopify's Grow plan and above, Rollouts can run the new design against your current one on part of your traffic first. Otherwise, we compare the weeks before and after launch.

Only if your current theme holds you back. Horizon is the family of free themes Shopify launched in May 2025, built on theme blocks your team can drag, drop and change without code. It's worth the move from an old vintage theme, or from a theme patched so often that every change breaks something. Oakton Home's new store is built on Horizon.

It depends on how many pages need a new design and whether we start from your current theme. You'll get a clear price on the call.

Talk to Dair about Shopify web design.

Book a free 30-minute call. Bring your numbers, and leave knowing what we'd fix first.