Haven Sleep Co case study
Mattresses and sleep
$20K to $500K per month
We rebuilt their ads and their email marketing to work together instead of separately.
“From $20K a month to $500K a month — in six months.” SCOTT AMIS — HAVEN SLEEP CO
03 — BRING CUSTOMERS BACK 
30-minute call with Dair
The founder, not a sales rep. No hard sell. 
Email and SMS that bring customers back to buy again.
We set up and run the automated emails and texts that turn first-time buyers into repeat customers: welcome, abandoned-cart, post-purchase and win-back flows, plus weekly campaigns. It's revenue that comes in every day, without paying for more ads.
30-minute call with DairThe founder, not a sales rep. No hard sell.
OFFICIAL PARTNERS
+38%typical lift in customer lifetime value
+2,400% monthly revenueHaven Sleep Co, client result
TRUSTED BY 50+ DTC BRANDS
SOUND FAMILIAR?
Paying for the same customer twice?
If one of these sounds like your store, you're in the right place. Here's what we change.
Not sure which one it is? Ask Dair → WHAT'S INCLUDED
Email and SMS that keep selling after the first order.
Every engagement also includes the growth strategy: profit targets, a channel plan and a 90-day roadmap you approve first.
-
Automated flows
Welcome, abandoned-cart, browse-abandonment, post-purchase and win-back flows, written in your brand's voice.
-
Weekly campaigns
Launches, stories, offers and useful content, planned around your calendar and your stock.
-
SMS
Texts for the moments that matter most, like abandoned carts and launches, sent only to subscribers who opted in.
-
List growth
Sign-up forms and offers that grow your email and SMS lists without cheapening the brand.
-
Segmentation
Different messages for first-time buyers, repeat customers and people who haven't bought in a while.
-
Deliverability
Domain authentication, list cleaning and sending habits that keep your emails out of the spam folder.
HOW IT WORKS
How we build your email and SMS.
- STEP 1
Audit
We review your list, your flows and your recent campaigns, and work out how much revenue email should be bringing in.
- STEP 2
Core flows
We build or rebuild the three flows that pay first: welcome, abandoned cart and post-purchase.
- STEP 3
Campaigns
Weekly campaigns start, planned around your launches, offers and stock.
- STEP 4
Segment and grow
We add SMS, win-back and segment-specific flows, and keep growing your list.
OUR APPROACH
Start with the flows that pay first
Three automated flows do most of the work in a new email program: a welcome series for new subscribers, abandoned-cart reminders, and a post-purchase series that turns a first order into a second. They run on their own, every day, and keep earning long after they're built. Our guide to the 5 email flows every Shopify store should have running walks through these three and the two we add next. To see what's at stake for your store, try our free abandoned cart calculator and customer lifetime value calculator.
Email and ads should work together
The shoppers your ads bring in rarely buy on their first visit. Email and SMS are how you stay in touch until they're ready, and how you bring them back after they buy, without paying for another click. When we rebuilt Haven Sleep Co's ads and email to work together, monthly revenue went from $20K to $500K in six months.
SMS, used carefully
Texts are usually read within minutes, which makes them powerful and easy to overuse. We keep SMS for the moments that matter, like abandoned carts, launches and restocks, so subscribers stay subscribed.
WORKS BEST WITH
Better together, from one plan.
All services →Facebook and Instagram ads that find new buyers, managed to make you a profit, not just to get clicks.
- Pixel and Conversions API set up properly
- Ads for new and returning shoppers
- Weekly budget management
FacebookInstagram
Product and landing pages redesigned to turn visitors into buyers, then tested to prove which version makes more money.
- Review of where shoppers drop off
- Product and landing page redesigns
- Ongoing A/B tests
A/B testingHeatmaps
We use AI to automate reports, repetitive tasks and ad production, so more of your budget goes into growth.
- Automatic reporting dashboards
- More ad creative, produced faster
- Customer support and admin workflows
AIAutomationReporting
FAQ
Email & SMS marketing: common questions.
Don't see your question? Ask Dair directly on the call.
Still have a question?
Email or call. Dair replies personally.
We build in Klaviyo and Omnisend, two of the most popular email and SMS platforms for Shopify. If you're on something else, we'll tell you on the call whether it's worth switching.
Welcome, abandoned cart and post-purchase. They run on their own and reach shoppers at the moments they're most likely to buy.
Often, yes, when it's used for timely messages like abandoned carts and launches, sent to people who opted in. It works best alongside email, not instead of it.
Yes. We plan, write, design and build the flows and campaigns in your brand's voice.
Quickly. We rebuild your key flows in the first days, and flows like abandoned cart start earning as soon as they're live.
It depends on how many flows we build and how many campaigns you send each month. You'll get a clear price on the call.
