FOR PET BRANDS

Pet brand marketing that keeps owners coming back.

We grow pet food, treat and accessory brands on Shopify. The second order is where you compete with Chewy, whose Autoship customers brought in 84.6% of its sales in its second quarter of 2026. So we time emails, texts and subscriptions to each pet's bag size and weight, win the reorder on your own store, and set your ad budget from what an owner spends over years.

30-minute call with Dair
The founder, not a sales rep.
A couple on a sofa at home with their dog
BRANDS WE'VE WORKED WITH
  • Boss Dog & Boss Cat
  • Tuff Crowd
  • Rüfüs Du Sol
  • Haven Sleep Co
  • Amourprints
  • Soul Comfort

Including Boss Dog and Boss Cat, a pet food and gear brand. We redesigned its product page. Read our reviews on Shopify (opens in a new tab).

IN SHORT

Pet brand marketing is how a pet food, treat or accessory brand finds new owners and keeps them reordering. It takes ads that star real pets, product pages that settle size and feeding questions, and reminders timed to when each bag runs out. We run all three, and set your ad budget from what an owner spends over time.

HOW PEOPLE BUY
By need: owners search for a fix for their pet, like treats for a sensitive stomach or gear for a dog that pulls on the leash, then reorder on the pet's schedule.
WHEN IT SELLS
All year, on each pet's schedule: when the bag runs out, and when a puppy or kitten grows into the next size or the next food.
WHAT WINS THE SALE
Real pets using the product, sizing and feeding by breed and weight, and a reminder that arrives before the bag is empty.
WHY PET BRANDS ARE DIFFERENT

Owners reorder on the pet's schedule.

A pet brand makes its money on reorders, and owners have plenty of other places to buy. Five problems get in the way.

Not sure where your store loses sales? Ask Dair →

Reminders arrive after the bag is empty

A large bag lasts a big dog far less time than a small one. When every customer gets the same reminder schedule, many hear from you after they've already restocked somewhere else.

HOW WE FIX IT Reminders timed to bag size and pet size

Cute pet videos that don't sell

Pet content gets plenty of likes, but a funny clip rarely shows what the product does. Ads that sell show a real pet using it and the problem it solves for the owner.

HOW WE FIX IT Ads with real pets and a clear reason to buy

Every pet is a different size

Harnesses, beds and crates come back when they don't fit. Owners need sizing by breed and weight, and reviews from owners of pets like theirs.

HOW WE FIX IT Size guides by breed and weight

Owners search for what their pet needs

Searches are specific, like treats for a sensitive stomach or a harness for a dog that pulls. If your products aren't in those Shopping results, a retailer's are.

HOW WE FIX IT Shopping ads for the searches owners make

Costs went up, and prices couldn't follow

The American Pet Products Association found that 22% of owners spent less on their pets in 2025, shifting money from extras to essentials. BARK, whose toys come mostly from suppliers in Asia, paid $15.4 million in tariffs between February 2025 and February 2026 and passed none of it on to customers. The Bureau of Labor Statistics' price index for pets, pet supplies and accessories rose just 0.1% in the year to September 2026. The margin has to be protected in the ads and the offers.

HOW WE FIX IT Ad targets set from margin after duty and shipping
INSIDE THE WORK

How a pet brand earns every reorder.

Pet brands live on reorders, and Chewy and Amazon are one tap away from every owner. The second order stays with you when the reminder comes at the right time and every email is about their pet.

REORDER TIMING

A big dog empties the bag sooner.

The same large bag lasts a big dog far less time than a small one. When every customer gets reminders on one schedule, big-dog owners hear from you after they've restocked somewhere else, and small-dog owners hear from you too early. Once an owner sets up Autoship on Chewy, the next orders go there automatically. The feeding chart already holds the answer: how long a bag lasts is what's in the bag divided by the daily amount for that pet's weight.

So each reminder is timed to the bag they bought and the size of their pet, and sent a few days before the bag should run out. After that, the timing learns from how fast they actually reordered last time. Owners who opted in to texts get one too. The reminder can also offer a subscription with easy ways to skip a delivery or switch sizes. More in email and SMS marketing.

  • How long a bag lasts: what's in it ÷ the daily amount
  • Reminders a few days before it runs out
  • Timing that learns from each owner's last reorder
An example reorder reminder: the send date comes from the bag size and the pet's daily amount, then moves with how fast each owner reorders.
PRODUCT PAGES

Owners shop for their own pet's size.

A pet product only works if it suits the animal. For food, owners check the daily amount for their pet's weight, the main ingredients and whether it suits a sensitive stomach or an older pet. For collars, beds and crates, they need sizing by breed and weight and how to measure, because the wrong size comes back as a return or a swap.

So the answers sit next to the choice they affect: the feeding chart beside the bag sizes, a size guide by breed and weight on every collar, bed and crate, and reviews that mention the pet's size, so owners can find pets like theirs. When a pet falls between two sizes, the page says which one to choose. On Boss Dog and Boss Cat's product page, we put the story of the food under the buy box: the benefits, a week-by-week timeline and the ingredients. More in conversion optimization.

  • Feeding charts by weight next to the bag sizes
  • Size guides by breed and weight, with how to measure
  • Reviews that mention the pet's size and age
An example pet food page: the need in the title, the daily amount for the dog's weight, the main ingredients and a subscription that's easy to change.
PET PROFILES

Every email can be about their pet.

An email about Max reads very differently from one about 'your dog'. A short quiz at sign-up asks for the pet's name, whether it's a dog or a cat, its breed, weight and birthday. The first order adds the food and the bag size. From then on, emails can use the pet's name, suggest the right size, leave out products that don't fit and mark the pet's birthday.

The profile also shows when a pet's needs change: the move from puppy or kitten food to adult food, a bigger collar, a softer bed as a dog gets older. Each is a moment when the owner chooses again, so it's worth an email that arrives first and uses the pet's name.

  • Name, species, breed, weight and birthday asked at sign-up
  • Food and bag size added from the first order
  • Emails for each change: adult food, a new size, a softer bed
An example pet profile: what the sign-up quiz and the first order collect, and what each answer changes in the emails an owner gets.
WHAT'S INCLUDED

Ads for new owners, reminders for regulars.

One profit target covers every channel. It comes from how often your customers reorder.

  1. Ads starring real pets

    Creator and customer videos of dogs and cats using the product, with new ones tested every week.

  2. Pet profiles at sign-up

    A short sign-up quiz that asks for the pet's name, size and age. Every email after that is about their pet.

  3. Reminders timed to bag size

    Reorder emails and texts that go out when each customer should be running low. The timing comes from the bag they bought and how fast they reordered last time.

  4. Subscriptions owners keep

    A subscription on the product page with easy ways to skip a delivery, change the flavor or switch the size.

  5. Size and feeding guides

    Charts by breed and weight on every harness, bed and food page. Fewer orders come back for a swap.

  6. Shopping ads by need

    Product titles and feeds written the way owners search, with words like puppy, senior and sensitive stomach.

CLIENT RESULTS

Results from our clients.

All case studies →
$21K to $105K per month

Five times the monthly revenue in four months, by getting their ads and their email and SMS working toward the same goal.

Haven Sleep Co case study

Mattresses and sleep
$20K to $500K per month

We rebuilt their ads and their email marketing so they worked together.

WHAT WE DO

Services that fit a pet brand.

Every plan starts from profit targets based on how often your customers reorder.

Facebook and Instagram ads that find new buyers, with budgets set by your margins.

FacebookInstagram

TikTok video ads and Spark Ads that look like the rest of the feed and find new buyers, with budgets set by your margins.

TikTokSpark AdsSmart+

New ad ideas every week, tested with real budget. Winners get scaled, losers get switched off fast.

UGCStaticVideo

Shopping and search ads that reach people already looking for what you sell, managed for profit.

ShoppingPerformance MaxSearch

Product and landing pages redesigned to turn visitors into buyers, then tested to prove which version makes more money.

A/B testingHeatmaps

Automated emails and texts that bring past customers back to buy again, without paying for more ads.

EmailSMSKlaviyoOmnisend
FREE TOOLS

What's one owner worth?

Work out an owner's lifetime value, how much your abandoned carts could bring back and the ad budget your goal needs.

Customers & email

Abandoned cart calculator

How much could abandoned cart emails and texts win back each month?

Ads & offers

Ad budget calculator

How much should I spend on Meta and Google ads to hit my revenue goal?

FAQ

Questions from pet brands.

Don't see your question? Ask Dair directly on the call.

Dair Rose
Still have a question?
Email or call. Dair replies personally.
Book a strategy call →

Win new owners with ads that show real pets using the product, then keep them with reminders and subscriptions timed to when they run out. For food and treats, most of the profit is in the reorders. That's why we set ad budgets from what an owner spends over time.

A few days before the customer is likely to run out. Work it out from the bag size and how long their last order lasted, and add a text for customers who opted in. Too early feels pushy, and too late means they've already bought elsewhere.

Win the second order before the owner sets up Autoship somewhere else. Chewy's Autoship customers brought in 84.6% of its sales in its second quarter of 2026, so a reminder timed to the bag, a subscription that's easy to change and products Chewy doesn't carry matter more than a discount. If you also sell on Chewy or Amazon, plan it with your store, so your own site keeps the subscribers and the new products.

Short videos of real dogs and cats using the product, filmed by owners or creators, that show the problem in the first few seconds. A harness that stops a dog pulling, or a bed an anxious cat finally sleeps in, says more than a studio shot. We try new ones each week and put the budget behind the ones that sell.

Put a size guide by breed and weight on every product page, explain how to measure, and show reviews that mention the pet's size. Then tell owners which size to choose when their pet falls between two.

Selling to pet owners?

Dair can tell you in 30 minutes where owners stop reordering. Book a free call and bring your numbers.