01 — GET MORE BUYERS

Influencer marketing for ecommerce, judged by what creators sell.

We find influencers and UGC creators who fit your brand, send them product with a clear brief and agree on usage rights before anyone films. The posts that sell run as Meta partnership ads and TikTok Spark Ads. Every creator gets their own code and link, so you can see what each one sells and what they cost you.

30-minute call with Dair
The founder, not a sales rep.
Creators · this month Tracked
  • Unboxing video Posted
  • How-to video Running as an ad
  • Honest review Sample sent
✓ Sales tracked by each creator's code.
100+ BRANDS WE'VE WORKED WITH
Tuff Crowd
Rüfüs Du Sol
Haven Sleep Co
Amourprints
Soul Comfort
Boss Dog & Boss Cat
Second Slumber
Dloria
Kydeco
Model Home Accents
Scorched Laser
Luxe Furniture For Less
Urban Home
Astra Furniture
Nancy Homestore
Industrial Home
Tomasso Tables
IN SHORT

Influencer marketing is paying or gifting creators to show your products to their followers, and UGC is creator video made for your own ads, product pages and emails. We find influencers and UGC creators who fit your brand, agree on usage rights before anyone films, run the posts that sell as Meta partnership ads and TikTok Spark Ads, and track every creator's sales with their own code and link.

WORKS ON InstagramTikTokPartnership adsSpark Ads
BEST FOR
Brands with products people enjoy showing off, who want creator videos they can share and run as ads.
HOW FAST
The plan in the first two days, creators shortlisted and briefed in week one, the best posts run as ads as they go live, and sales reviewed by creator every month.
WHAT YOU GET
A shortlist of creators who fit, product sent with a clear brief, usage rights in writing, and one report with each creator's codes, links and ad results.
SOUND FAMILIAR?

Working with creators, but not sure what they sell?

Pick the one that sounds like you. Each comes with the fix we make.

Not sure which one it is? Ask Dair →

Free product, few posts

You've sent product to creators. A few posted once, most never did, and nobody can say what any of it sold.

HOW WE FIX IT Creators chosen for fit, with a clear brief

A great video you can't use

A creator posted a video that sells, but nobody agreed you could use it in ads. So it stays on their page.

HOW WE FIX IT Usage rights agreed before anyone films

Views, but no idea who sells

Likes and views look good in a recap, but there's no way to tell which creators bring in sales and which only bring reach.

HOW WE FIX IT Codes, links and ads tracked by creator

Followers that aren't real

Some accounts buy followers or trade comments, so the numbers look big and the posts sell nothing. A recap full of reach hides it.

HOW WE FIX IT Followers and comments checked before anyone gets product
INSIDE THE WORK

From free product to sales you can count.

Gifting is easy. These are the parts that decide whether it sells.

CHOOSING CREATORS

Fit beats follower count.

A follower count tells you how many people might see a post, and very little about whether any of them will buy. So the shortlist starts with who follows each creator and where those followers live, then how the creator talks about the things they recommend and how their earlier brand deals went. A creator whose followers mostly live where you don't ship can't sell much for you, however big the number. Then we check the followers are real: comments from people reacting to the post, and views in line with the follower count.

The shortlist also includes your own customers. We go through the people who tag you, mention you or review you, looking for anyone who already posts about the product unprompted. Gifting suits fans and smaller creators like these, though free product never obliges anyone to post. A fee buys agreed videos, dates and usage rights. Most programs end up with both, and the budget shifts toward whoever's posts sell.

  • Followers checked for where they live and what they buy
  • Followers and comments checked for real people
  • Your own customers searched for first
A creator shortlist. Each creator is judged on who follows them and how earlier brand deals went, so a large account can lose out to a smaller one that fits.
CREATOR ADS

The best creator videos become your ads.

A creator's post reaches their followers once. Run as an ad, the same video can sell for months to people who have never heard of the creator. That only works if you have the right to use it, so we agree it before anyone films: where it can run, for how long, and the raw footage too, which gives our editors more to cut new ads from. It goes in the same agreement as the fee or the gifted product, and every brief asks creators to label paid and gifted posts.

Then the post runs as an ad under the creator's name: a partnership ad on Facebook and Instagram, with both names in the header, or a Spark Ad on TikTok, run from the creator's own post. Creators usually charge for this and for how long it runs, so both go into the same agreement as the fee or the gifted product. A permission that ends after 30 days can switch off your best ad while it's still selling. Both kinds of ad send shoppers to your store.

  • Where, how long and which ads, agreed in writing
  • Raw footage asked for in every deal
  • Paid and gifted posts labeled as ads
A partnership ad on Instagram: a creator's post running as your ad, with both names in the header. It runs only after the creator has agreed in writing and approved it.
SALES BY CREATOR

Every creator gets a code, a link and a line in the report.

Every creator has a discount code and a tracked link of their own, and any of their posts running as ads gets its own line too. Codes leak, though. They get posted on coupon sites, and a buyer who saw the post last week may never type one in. So a question right after checkout asks new customers how they heard about you, and the creators named there get counted too.

Then each creator's sales are set against everything they cost: the fee, the commission, the product and the shipping. The ones who pay back get more posts, more budget behind their ads and the next round of product. The ones who don't are left out of the next round. Our break-even ROAS calculator shows the most a sale can cost before it loses money.

  • Its own code and tracked link for each creator
  • A post-checkout question for buyers without a code
  • Each creator's sales set against fees, product and shipping
A quarterly report of sales by creator, from codes, tracked links, partnership ads and the post-checkout survey, with a decision for each creator.
WHAT'S INCLUDED

What we do to make creators a sales channel you can measure.

Every engagement also includes the growth strategy: profit targets, a channel plan and a 90-day roadmap you approve first.

  • Finding creators who fit

    Creators whose followers look like your buyers, chosen by who follows them, how they talk about products and how their past brand posts did.

  • Gifting and briefs

    Product sent with a short brief: what to show, the points that matter and what to avoid, with room for the creator's own style.

  • Usage rights

    Where you can use each video, for how long and in which ads, agreed in writing before anyone films.

  • Creator posts as ads

    The posts that sell run as Meta partnership ads and TikTok Spark Ads under the creator's name, with budgets set by your margins.

  • Affiliate codes and commissions

    A discount code and a tracked link for each creator, with commissions your margins can support.

  • Sales by creator

    Each creator's codes, links and ad results in one report, so you can see what they sold, what they cost and who to work with again.

HOW IT WORKS

How we run your creator program.

  1. DAYS 1–2

    Plan

    We agree who to reach, which products to feature and the commissions your margins allow.

  2. WEEK 1

    Find and brief

    We shortlist creators who fit, agree usage rights and send products with a clear brief.

  3. AS POSTS GO LIVE

    Post and promote

    Every creator gets a code and a link, and the best posts run as partnership ads or Spark Ads.

  4. EVERY MONTH

    Review

    Sales, codes and costs reviewed creator by creator, so the budget goes to the ones that sell.

TO GET STARTED

What we need from you on day one

  • Products we can send to creators
  • Access to your ad accounts, for partnership ads
  • Your margins, to set commissions
  • Any creators you already work with
HOW WE MEASURE IT

The numbers that rank your creators.

Views and likes look good in a recap. These numbers show which creators bring in sales, and what each of those sales costs.

Post rate
How many gifted creators actually post. A low rate means the shortlist or the brief needs work before more product goes out.
Cost per creator sale
What each order through a creator really cost you, with every cost counted. Compare it with what an order leaves you after product and shipping.
Creator return
A creator's revenue for every dollar spent on them, read like a return on ad spend. Our calculators' example store would need about 2.4× from a creator before they pay for themselves.
Survey share
The sales codes miss. The question after checkout shows how many buyers came from creators without using a code.
CAC
Creator ad cost per new customer
What partnership ads and Spark Ads pay for each first-time buyer, set side by side with your other ads.
CLIENT RESULTS

Results across our clients.

All case studies →
$90M+
Client revenue tracked
$10M+
Ad spend managed
100+
Shopify & DTC brands worked with
24×
Fastest growth, in five months
OUR APPROACH

Fit matters more than follower count

A big following with the wrong audience often sells less than a small one whose followers already buy products like yours. So before we reach out, we look at who follows each creator and where they live, how they talk about products and how their past brand posts did. Some of the best creators are already your customers. We look through your tags, mentions and reviews for people who post about you on their own.

Agree on usage rights before anyone films

Usage rights decide what you can do with a video once it's posted: run it in ads, add it to product pages or send it in emails, and for how long. Agreed up front, they're part of the deal. Asked for after a video takes off, they usually cost more. We also ask for the raw footage, so the best moments can be cut into new ad creative. Paid posts and posts about free product have to be labeled as ads, so every brief asks creators to do it.

Running ads from a creator's account, often called whitelisting, works through Meta partnership ads and TikTok Spark Ads.

Track every creator like a sales channel

Each creator gets a discount code and a tracked link, and every post that runs as an ad is reported on its own. Codes can end up on coupon sites, and they miss people who see a post and buy later without one. So we also add a "How did you hear about us?" question after checkout. Then we compare each creator's sales with what they cost: fees, commissions, product and shipping. The creators who pay back get more work. Our free break-even ROAS calculator works out the most you can pay for a sale before it loses money. Want creators selling inside the TikTok app? See TikTok Shop.

IS IT RIGHT FOR YOU?

Will creators sell for your brand?

A good fit if

  • People enjoy showing off your product, in use or on camera.
  • You can send product to creators, and pay some of them for agreed videos.
  • You want creator videos you can also run as ads.
  • You'll judge creators by the sales they bring, not by likes.

Not the right fit if

  • Your goal is sales inside the TikTok app, with affiliates earning a commission per order. TikTok Shop is built for that.
  • You only need videos for your own ads, with nobody posting them. Ad creative covers UGC made for ads.
KEEP EXPLORING

Go deeper on creator marketing.

FREE TOOLS
FROM THE BLOG
INDUSTRIES WE DO THIS FOR
WORKS BEST WITH

Often paired with influencer & UGC marketing.

All services →

New ad ideas every week, tested with real budget. Winners get scaled, losers get switched off fast.

  • UGC, image and video ads
  • Testing new hooks and angles
  • Scaling the ads that work
UGCStaticVideo

Your Shopify products selling on TikTok Shop, with creators, samples and Shop ads behind the ones that sell.

  • Products, stock and orders synced with Shopify
  • Creator affiliates and free samples
  • Shoppable videos, LIVE and Shop ads
TikTok ShopAffiliatesLIVE

TikTok video ads and Spark Ads that look like the rest of the feed and find new buyers, with budgets set by your margins.

  • Judged by Shopify orders, not views
  • Native video and Spark Ads
  • New ads tested every week
TikTokSpark AdsSmart+
FAQ

Influencer & UGC marketing: common questions.

Don't see your question? Ask Dair directly on the call.

Dair Rose
Still have a question?
Email or call. Dair replies personally.
Book a strategy call →

It finds creators who fit your brand, handles outreach, gifting, briefs and agreements, and tracks what each creator's posts sell. We also run the best posts as ads on Facebook, Instagram and TikTok. It's all planned with the rest of your marketing.

Influencers post to their own followers, so you're paying for their audience as well as the video. UGC creators make videos for you to use in your own ads, product pages and emails, and often don't post them at all. Many brands work with both.

Free product works best with smaller creators and customers who already like what you sell, but there's no promise they'll post. Paying gets you agreed videos, dates and usage rights. We usually mix the two, then put more behind the creators whose posts sell.

Yes, with their permission. On Facebook and Instagram, partnership ads run the post with the creator's name and yours. On TikTok, Spark Ads run it from the creator's account with a code they send you. Agree usage rights first: where, for how long and in which ads.

We look at who follows a creator, not how many. That means where the followers live, whether the comments come from real people reacting to the post, and how views compare with follower count across recent posts. Sudden jumps in followers and comments that could fit any post are warning signs, and a creator who fails those checks doesn't get product.

Each creator gets a discount code and a tracked link, and posts that run as ads are reported on their own. Codes miss people who buy later without one. So right after checkout, we also ask new customers how they heard about you.

It depends on how many creators we work with and whether we run their posts as ads. You'll get a clear price on the call. Creator fees, commissions and the product you send are paid separately.

Talk to Dair about influencer & UGC marketing.

Book a free 30-minute call. Bring your numbers, and leave knowing what we'd fix first.