03 — BRING CUSTOMERS BACK

Klaviyo email and SMS for Shopify brands, built for repeat sales.

We audit, rebuild and run Klaviyo for Shopify and DTC brands: the flows that sell every day, segments built from what customers actually buy, and texts that earn more than they cost. We also check the revenue Klaviyo reports against your Shopify orders, and stop you paying for profiles that never open.

30-minute call with Dair
The founder, not a sales rep.
OFFICIAL PARTNER
Klaviyo Partner
Klaviyo · flows ✓ All live
  • Welcome series Live
  • Abandoned checkout Live
  • Browse abandonment Live
  • Post-purchase Live
  • Winback Live
✓ Sending domain authenticated. Revenue checked against Shopify.
100+ BRANDS WE'VE WORKED WITH
Tuff Crowd
Rüfüs Du Sol
Haven Sleep Co
Amourprints
Soul Comfort
Boss Dog & Boss Cat
Second Slumber
Dloria
Kydeco
Model Home Accents
Scorched Laser
Luxe Furniture For Less
Urban Home
Astra Furniture
Nancy Homestore
Industrial Home
Tomasso Tables
IN SHORT

Klaviyo management is the setup and day-to-day running of a store's Klaviyo account: its flows, campaigns, segments, sign-up forms, texts and sending domain. For Shopify brands, we audit the whole account, rebuild the core flows, build segments from what customers actually buy, and check the revenue Klaviyo reports against your Shopify orders every month.

WORKS ON KlaviyoEmailSMS
BEST FOR
Brands on Klaviyo whose flows haven't been touched in a while, or whose bill is growing faster than their email sales.
HOW FAST
The audit and core flows take about 3 days once we have access, campaigns and the remaining flows follow within the first two weeks, and texts start once your number is verified.
WHAT YOU GET
A full account audit, rebuilt welcome, abandoned checkout, browse abandonment, post-purchase and win-back flows, campaigns sent to segments built from your orders, your own sending domain, texts checked against what they cost, and Klaviyo's revenue checked against Shopify.
SOUND FAMILIAR?

Paying for Klaviyo, but not sure it pays you back?

Pick the one that sounds like you. Each comes with the fix we make.

Not sure which one it is? Ask Dair →

Flows set up once and left alone

The welcome and abandoned checkout emails still show old products and old offers, and the browse abandonment, post-purchase and win-back flows were never built.

HOW WE FIX IT Core flows rebuilt and kept current

Emails landing in spam

Gmail and Yahoo now filter or reject bulk email from senders who skip domain authentication or get too many spam complaints. Emailing people who stopped opening long ago makes it worse.

HOW WE FIX IT Authentication, list cleaning and steady sending

A bigger bill for the same sales

Klaviyo bills for every profile you can email, including customers who never subscribed, and moves you up a tier at the end of any billing cycle you finish over your limit. Its revenue report also gives email credit for orders that would have happened anyway.

HOW WE FIX IT Unengaged profiles suppressed, revenue checked against Shopify
INSIDE THE WORK

What we change inside your Klaviyo account.

Most accounts we take over have the same three gaps: settings nobody checked, flows built once and left alone, and revenue figures nobody questioned.

ACCOUNT AUDIT

Every setting checked before anything is rebuilt.

We start with the whole account. Is it still sending from Klaviyo's shared domain? Klaviyo says most accounts begin that way, with 'via klaviyomail.com' in the sender line, until a branded sending domain is set up, which inbox providers expect from bulk senders. Is Shopify's own abandoned checkout email still on? Klaviyo's guide says to turn it off, or shoppers get two reminders.

Then the flows: which exist, what each earns and what it still shows, from old products to expired codes. Then the bill. Klaviyo counts every profile it can email as active, including customers who bought without subscribing, while suppressed profiles don't count. Suppressing people who stopped engaging lowers that count, but Klaviyo only bills less once you move to a smaller plan or turn on auto-downgrade.

  • Flows, segments, forms, sending domain and SMS reviewed
  • Your plan checked against your active profiles
  • A list of what's costing you sales or money
A Klaviyo audit on day one. Each line is a setting or flow we check, and anything marked to fix goes on the list before the rebuild starts.
FLOW BUILDING

Flows that branch on what each shopper did.

A flow should change with the person in it. Klaviyo's abandoned cart flows usually start when someone starts checkout, with a filter that drops anyone who has placed an order since entering, checked before every email. The pre-built version waits 4 hours before the first message, and Klaviyo suggests the next one 20 to 48 hours later. We set the timing from how your customers buy, then add splits.

The splits worth building are the ones that change what a shopper sees. A first-time buyer who leaves a cart gets what a new customer needs to trust you: reviews, delivery times and the returns policy. A repeat customer gets a plain reminder with no discount, because they already know you. A text goes only to shoppers who agreed to texts, and only once the email hasn't brought them back, since every text now has a price.

  • Everyone leaves the flow the moment they order
  • A text only when the email didn't bring them back
  • Separate paths for first-time and repeat buyers
An example abandoned checkout flow in Klaviyo. A filter removes anyone who orders, and a split sends a text only to shoppers who agreed to texts, while everyone else gets a second email.
REVENUE CHECKS

Klaviyo's revenue, checked against your orders.

Klaviyo gives all the credit for an order to the last email or text someone engaged with inside its attribution window. For new accounts, the defaults include 5 days after an email open or click and 12 hours after a text is delivered. So a shopper who opens a sale email on Monday and buys through a Google ad on Wednesday counts as an email sale in Klaviyo and as an ad sale in Google Ads.

That's how Klaviyo, Meta and Google Ads can together claim more revenue than your store made. We compare Klaviyo's figure with Shopify's orders, which count each sale once, and look at the settings that shape it: Klaviyo can leave Apple Privacy opens and bot clicks out of attribution, and changing a window recalculates past months. A flow gets more of our time when Shopify's orders back it up.

  • Klaviyo's revenue compared with Shopify every month
  • Attribution windows and settings reviewed
  • Flows judged on orders Shopify can confirm
One example order, from a shopper who saw a Meta ad, opened a sale email and clicked a Google ad. Klaviyo, Google Ads and Meta each claim it under their own rules, while Shopify records it once.
WHAT'S INCLUDED

A Klaviyo account that sells every day, with numbers you can trust.

Every engagement also includes the growth strategy: profit targets, a channel plan and a 90-day roadmap you approve first.

  • Account audit

    Your flows, segments, forms, sending domain, SMS setup and plan reviewed, with a list of what's costing you sales or money.

  • Core flows

    Welcome, abandoned checkout, browse abandonment, post-purchase and win-back, written in your brand's voice and timed to how your customers buy.

  • Segments and campaigns

    Campaigns sent to segments built from real buying behavior: first-time buyers, repeat customers, big spenders and people due to reorder.

  • Deliverability

    Your own sending domain with SPF, DKIM and DMARC, plus sending habits that stay within the rules Gmail and Yahoo now enforce.

  • Texts that pay for themselves

    Cart, launch and restock texts from a verified number, sent where an email didn't do the job. Klaviyo has charged for texts per message since July 2026, so each one is checked against what it brings in.

  • Revenue and billing checks

    Klaviyo's revenue compared with your Shopify orders, and profiles that never open suppressed so you stop paying for them.

HOW IT WORKS

How we take over your Klaviyo account.

  1. DAY 1

    Audit

    We go through every flow, segment and setting, and check the revenue Klaviyo reports against your Shopify orders. You keep the findings either way.

  2. DAYS 2–3

    Core flows

    We fix your sending domain and rebuild the flows that pay first: welcome, abandoned checkout and post-purchase.

  3. WEEKS 1–2

    Campaigns and SMS

    Campaigns start, sent to segments built from your orders. Browse abandonment and win-back follow, and texts go live once your number is verified.

  4. EVERY MONTH

    Clean and improve

    We test new versions of each flow, suppress profiles that stopped engaging and check Klaviyo's numbers against Shopify again.

TO GET STARTED

What we need from you on day one

  • Access to your Klaviyo account
  • A staff account on your Shopify store
  • Your domain settings, for a branded sending domain
  • Your brand files
HOW WE MEASURE IT

The numbers we check in every Klaviyo account.

Klaviyo reports plenty, and these are the figures that show whether the account earns its cost.

Active profiles
What Klaviyo's email plans are priced by: every profile it can email, including customers who never subscribed. Suppressed profiles don't count.
Klaviyo share of revenue
How much of your store's revenue Klaviyo claims. Read it next to your ad platforms' claims, since the same order can appear in more than one.
Flow share of email revenue
Klaviyo's 2026 benchmarks put flows at nearly 41% of email revenue. Much less usually means flows are missing, switched off or out of date.
Cost per engaged profile
What you really pay for each person still paying attention. It falls when unengaged profiles are suppressed and the plan moves down a tier.
Engaged profiles
Klaviyo's own training builds engaged segments at 30, 60 and 90 days. Everyone outside them still counts toward the bill.
CLIENT RESULTS

Trusted by Shopify brands since 2018.

All case studies →
100+
Shopify & DTC brands worked with
5.0
Rating from 8 reviews on Shopify
OUR APPROACH

Start with what's already in your account

A Klaviyo account drifts when nobody looks after it. Flows get built once and never updated, segments pile up unused, and the sending domain never gets set up. So we start with an audit of the whole account and what each flow really earns. We keep what works and rebuild the rest, starting with welcome, abandoned checkout and post-purchase. To see what repeat orders are worth to your store, try our free customer lifetime value calculator. Not sure Klaviyo is the right tool for you? Compare it with Omnisend, or see our wider email and SMS marketing service.

Check Klaviyo's numbers against Shopify

Klaviyo gives a message credit for any order placed within a set time after someone opens or clicks it. Some of those shoppers would have bought anyway, and your ad platforms may claim the same orders. So we review Klaviyo's attribution settings and compare its revenue with your Shopify orders every month. Your Shopify orders decide what's working. Our tracking setup does the same job for your ads.

Keep your Klaviyo bill in check

Klaviyo prices its email plans by active profiles. Every profile that isn't suppressed counts, whether it opens or not, and every pop-up sign-up adds one. We send people who haven't opened, clicked or bought in a long time one last email asking if they want to stay, then suppress those who don't answer. That lowers the count Klaviyo bills you for. It also helps the rest of your emails reach the inbox, because Gmail and Yahoo notice when people ignore what you send. Before a big sale, plan your sends with the Black Friday email and SMS calendar.

IS IT RIGHT FOR YOU?

Should we take over your Klaviyo account?

A good fit if

  • You're on Klaviyo and your flows haven't been touched in months.
  • Your Klaviyo bill is growing faster than your email sales.
  • You have at least 500 customers with orders, enough for Klaviyo's predictions to work.
  • You want email revenue you can check against Shopify.

Not the right fit if

  • You're a small team that wants email, texts and push in one simpler tool. See Omnisend.
  • You haven't chosen an email platform yet. Start with email and SMS marketing.
  • You only want texts, sent from a texting tool. See SMS marketing.
KEEP EXPLORING

Go further with Klaviyo.

FREE TOOLS
Customers & email

Abandoned cart calculator

How much could abandoned cart emails and texts win back each month?

FROM THE BLOG
INDUSTRIES WE DO THIS FOR
WORKS BEST WITH

Often paired with Klaviyo.

All services →

Automated emails and texts that bring past customers back to buy again, without paying for more ads.

  • Welcome, abandoned-cart and win-back emails
  • Weekly email campaigns
  • List growth and segmentation
EmailSMSKlaviyoOmnisend

Omnisend automations, campaigns, texts and push set up properly, by a team that has run Omnisend since 2019.

  • Automations rebuilt for your store
  • Email, SMS and push together
  • Moves to or from Klaviyo
OmnisendEmailSMSPush

Tracking that gets your sales to Meta, Google, TikTok and GA4, checked against your Shopify orders.

  • Meta Conversions API and GA4
  • Google Ads enhanced conversions
  • Every platform checked against Shopify
GA4Conversions APIEnhanced conversionsServer-side
FAQ

Klaviyo: common questions.

Don't see your question? Ask Dair directly on the call.

Dair Rose
Still have a question?
Email or call. Dair replies personally.
Book a strategy call →

A Klaviyo agency sets up and runs your Klaviyo account: the flows, campaigns, segments, sign-up forms, texts and deliverability. We also check the revenue Klaviyo reports against your Shopify orders, so you know what email really adds.

The audit and core flows take about 3 days once we have access to your account. Campaigns and the other flows follow in the first two weeks, and texts start once your sending number is verified.

Suppress the profiles that haven't clicked or bought in a long time, then move to the plan that fits the smaller count. Suppressing alone doesn't lower the bill until your plan moves down a tier. We send those profiles one last email first, so nobody who still wants to hear from you gets cut.

Klaviyo credits an order to a message when it's placed within a set time after someone opened or clicked it, even if they'd have bought anyway. Your ad platforms may count the same order, while Shopify records it once. That's why we judge email against your Shopify orders.

It can draft a lot of it. Klaviyo's Composer, announced in March 2026, turns a short brief into a campaign with its audience, and Klaviyo says your team still reviews and approves every one. Someone still has to decide what each segment hears, which offers your margin can carry and whether the revenue holds up against Shopify. That's the work we do.

It depends on how many flows we build and how many campaigns and texts you send each month. Your Klaviyo subscription is separate and paid to Klaviyo. You'll get a clear price on the call.

Talk to Dair about Klaviyo.

Book a free 30-minute call. Bring your numbers, and leave knowing what we'd fix first.