FOR SUPPLEMENT & NUTRITION BRANDS

Supplement marketing built on reorders.

We help vitamin, protein and nutrition brands on Shopify win the first order and keep the subscription going past the second bottle. Ad budgets are set from what a subscriber is worth over every reorder, so the ads that bring your best customers keep running, and your Amazon listings run on the same plan as your store.

30-minute call with Dair
The founder, not a sales rep.
Supplement capsules spilling from a white bottle
BRANDS WE'VE WORKED WITH
  • Tuff Crowd
  • Rüfüs Du Sol
  • Haven Sleep Co
  • Amourprints
  • Soul Comfort
  • Boss Dog & Boss Cat

Supplement brands are among the 100+ brands we've worked with since 2018. Read our reviews on Shopify (opens in a new tab).

IN SHORT

Supplement marketing is how a vitamin, protein or nutrition brand wins a first order and turns it into a subscription that lasts. We set ad budgets from what a customer is worth across every reorder, build product pages a careful buyer trusts, and run the subscription and reminder emails that keep people taking it, with every claim kept to the list you've signed off.

HOW PEOPLE BUY
They read the label, the dose and the reviews, try one bottle or tub, then decide whether to subscribe.
WHEN IT SELLS
January, when many people start new routines, brings a wave of new customers. The rest of the year runs on reorders and subscription renewals.
WHAT WINS THE SALE
A clear dose and ingredient list, proof it's tested, and a subscription that's easy to skip, swap or pause.
WHY SUPPLEMENTS ARE DIFFERENT

Every claim counts, and so does every reorder.

Much of a supplement brand's profit comes from repeat orders. These four problems stop customers before they get there.

Not sure where your store loses sales? Ask Dair →

Claims that get ads rejected

Meta and Google turn down ads that say a supplement treats a condition, and Meta can restrict an account that keeps breaking its standards. Claims also stretch as pages, emails and ads get rewritten.

HOW WE FIX IT One claims list for every channel

Amazon sells your product for less

Resellers and copies list your product on Amazon, sometimes below your price, and shoppers who found you through your ads buy it there. You pay to win the customer, and the reorders go to someone else.

HOW WE FIX IT Amazon and your store on one plan

Subscribers cancel after the second bottle

Subscribers often cancel when bottles pile up or they forget why they started. Each cancellation takes every future reorder with it.

HOW WE FIX IT Subscription flows that cut cancellations

The first order rarely pays for the ad

At a low price per bottle, winning a new customer often costs more than the first order makes. If ads are judged on that sale alone, the ones that bring your best subscribers look like they lose money.

HOW WE FIX IT Ad targets set from lifetime value
INSIDE THE WORK

What decides a supplement brand's growth online.

The first order rarely pays for the ad, so everything here is built to reach the next bottle.

ADS THAT STAY LIVE

Supplement ads that sell without getting rejected.

A rejected ad costs more than a day of sales. Meta says it can restrict an ad account that keeps breaking its advertising standards, and for a supplement brand that means losing the campaigns and the history that made them work. Most rejections come from the same two mistakes: an ad that asks about the viewer's health, and a claim that the product treats a condition. In the US, a supplement can say how a nutrient supports the body, like the FDA's own example, 'calcium builds strong bones', with the FDA disclaimer on the label. Only a drug can claim to treat or cure.

So the angles that sell are built around the product: the ingredients and the dose, how it fits a routine, and what customers say after a few weeks of taking it. A headline asking whether they sleep badly is out, and 'magnesium to support restful sleep' is in. You sign off one list of claims, and every ad, product page, email and creator brief stays inside it, so nothing new gets invented on a busy launch day.

  • Angles about the product, never the viewer's health
  • One signed-off list of claims for every channel
  • Every ad checked against Meta's and Google's policies before it runs
An example rewrite: a line that would get the ad rejected becomes one that can run, with the FDA disclaimer beside it.
PRODUCT PAGES

A careful buyer reads the label before the reviews.

Supplement buyers are careful, and many have been let down before. Before they order, they want to see what's in each serving and how much, how and when to take it, how long a bottle lasts, and whether anyone outside the company has tested it. If the page makes them hunt for any of that, they go back to a brand they already know.

So the page shows the full Supplement Facts panel, the nutrition label the FDA requires on supplements, at a size people can read on a phone. The dose and timing sit next to the price, with the number of servings. If your products are third-party tested, the certificate is one tap away. The subscribe-and-save option explains the saving, the schedule and how to skip or cancel. Every claim matches your label.

  • The full Supplement Facts panel, readable on a phone
  • Dose, timing and servings next to the price
  • Test certificates one tap away, where you have them
An example magnesium product page: the label in full, the dose by the price, a test certificate and a subscription that explains how to skip or cancel.
SUBSCRIBER CARE

A subscriber who wants to cancel gets other options first.

Subscribers often cancel for small reasons: bottles piling up in the cupboard, a flavor they're tired of, or forgetting why they started. When cancel is the only option, each of those small problems ends every future reorder from that customer. Then the ad budget that won them has to win someone new, and the first order rarely pays for the ad on its own.

So the cancel button asks one question first: why are you leaving? Too much at home gets a skipped order or a longer gap between deliveries. A tired flavor gets a swap. A tight month gets a pause. Canceling stays easy to find. We track the reasons and fix the most common one first, and a reminder before each renewal lets people skip before they pay. More in subscriptions.

  • A reminder before every renewal
  • Skip, swap or pause offered before cancel
  • Cancel reasons tracked, the most common fixed first
An example cancel flow: the subscriber says why, gets the option that fits (skip, space out, swap or pause), and can still cancel in one tap.
WHAT'S INCLUDED

Ads that keep running, subscribers who stay.

One plan covers your ads, product pages and emails, and every claim in them matches your label.

  1. Ad angles that sell the routine

    Ads built on taste, routine, ingredients and real customer experiences, checked against Meta and Google rules before they run.

  2. One claims list for every channel

    Your approved claims and the disclaimer, used the same way in ads, product pages, emails and creator briefs.

  3. A subscription offer worth choosing

    A subscribe-and-save option on every product page that explains the saving, the schedule and how to skip or cancel.

  4. Subscriber care

    How-to-take tips, a reminder before each renewal, and skip or swap options that keep subscribers you'd otherwise lose.

  5. Reorder reminders

    For one-time buyers, a reminder when the bottle should be running low. We time it from the number of servings.

  6. Amazon alongside Shopify

    Our Amazon team runs your listings, account health and brand protection. Prices stay in step with your Shopify store.

CLIENT RESULTS

Results from our clients.

All case studies →
$21K to $105K per month

Five times the monthly revenue in four months, by getting their ads and their email and SMS working toward the same goal.

Haven Sleep Co case study

Mattresses and sleep
$20K to $500K per month

We rebuilt their ads and their email marketing so they worked together.

WHAT WE DO

Services built around the reorder.

One growth strategy sets the profit targets, and every channel answers to them.

Facebook and Instagram ads that find new buyers, with budgets set by your margins.

FacebookInstagram

New ad ideas every week, tested with real budget. Winners get scaled, losers get switched off fast.

UGCStaticVideo

Shopping and search ads that reach people already looking for what you sell, managed for profit.

ShoppingPerformance MaxSearch

Product and landing pages redesigned to turn visitors into buyers, then tested to prove which version makes more money.

A/B testingHeatmaps

Automated emails and texts that bring past customers back to buy again, without paying for more ads.

EmailSMSKlaviyoOmnisend

Your whole Amazon account run by our Amazon team, from listings and stock to account health, deals and ads, with one weekly report.

Seller CentralFBABrand Registry
FREE TOOLS

Work out what a subscriber earns you.

Find a subscriber's lifetime value, the ROAS your first orders need and the real cost of a subscribe-and-save discount.

FAQ

Questions from supplement brands.

Don't see your question? Ask Dair directly on the call.

Dair Rose
Still have a question?
Email or call. Dair replies personally.
Book a strategy call →

Sell what the rules allow: taste, routine, ingredients and how customers fit the product into their day. Leave out claims that it treats or cures a condition, and headlines that suggest something about the viewer's health. We check every ad against Meta's policies before it runs.

In the US, if a supplement label makes a structure or function claim, such as "supports joint health," it must carry the FDA disclaimer. We keep the same claims on your site and in your emails in line with the label, with the disclaimer beside them.

Make skipping, swapping and pausing as easy as canceling, and send a reminder before each renewal. Show new subscribers how and when to take the product in their first weeks. When people do cancel, ask why, and fix the most common reason first.

Usually, if you plan it with your store. Shoppers who find you through your ads may buy on Amazon anyway, and resellers can list your product there without you. Keep prices matched, set up Subscribe & Save and protect your listings from copies. In the US, Amazon also asks supplement sellers to have each product verified by a testing company it approves.

It depends on your margin and how often customers reorder. A brand with strong reorders can accept a lower return on the first order, because later orders bring in the profit. Our break-even ROAS and lifetime value calculators show where your line sits.

Selling supplements online?

Find out why your subscribers leave and how to keep more of them. Dair will go through it with you on a free 30-minute call.