01 — GET MORE BUYERS

Amazon PPC management, judged by profit after fees.

Amazon raised FBA fees in January 2026 and added a 3.5% fuel and logistics surcharge in April 2026, so an ACOS that made money last year can lose money now. Our Amazon team works out what each product keeps after this year's fees and your landed cost, then bids to that number. It works the same whether you sell only on Amazon or on your own website too.

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100+ BRANDS WE'VE WORKED WITH
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Soul Comfort
Boss Dog & Boss Cat
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Dloria
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Model Home Accents
Scorched Laser
Luxe Furniture For Less
Urban Home
Astra Furniture
Nancy Homestore
Industrial Home
Tomasso Tables
IN SHORT

Amazon PPC management means running a seller's pay-per-click ads on Amazon (Sponsored Products, Sponsored Brands and Sponsored Display) and adjusting bids, budgets and keywords every week. Our Amazon team sets a break-even ACOS for each product from your margins after Amazon's fees, moves the searches that sell into their own exact-match campaigns and adds the ones that waste money as negative keywords.

WORKS ON Sponsored ProductsSponsored BrandsSponsored Display
BEST FOR
Amazon sellers and brands whose ad costs keep rising faster than profit, or who are starting Amazon ads for the first time.
HOW FAST
An audit in the first two days, campaigns rebuilt around your margins by the end of the first week, search terms harvested every week, and results judged over the full quarter.
WHAT YOU GET
Campaigns rebuilt around your products and margins, a break-even ACOS for every product, new search terms harvested every week, and a weekly report on spend, sales, TACOS and profit after fees.
SOUND FAMILIAR?

Is Amazon PPC eating your margin?

Pick the one that sounds like you. Each comes with the fix we make.

Not sure which one it is? Ask Dair →

A good ACOS and a shrinking profit

ACOS only compares ad spend with ad sales. After Amazon's referral and fulfillment fees, a campaign that looks fine can lose money on every order.

HOW WE FIX IT Targets set from profit after fees

Paying for searches that never sell

Automatic and broad campaigns keep spending on searches that get clicks but no orders. If nobody reads the search term report, the waste carries on.

HOW WE FIX IT Search terms reviewed and negatives added every week

Ads buying sales you'd get anyway

Ads on your brand name and best sellers often win sales that would have happened without them. ACOS looks great while total sales stay flat.

HOW WE FIX IT TACOS tracked next to ACOS

Shoppers asking Alexa instead of searching

Amazon says 250 million shoppers used its AI assistant in 2025, now called Alexa for Shopping. Amazon's ads now include prompts: suggested questions, written from your product details, that open a conversation with the assistant. A thin listing gives them little to say.

HOW WE FIX IT Listings and prompts checked with every campaign
INSIDE THE WORK

Where Amazon ad money is made or lost.

Whether Amazon ads pay is decided product by product. Each product gets a target from its own margin, and every search is judged against it every week.

PROFIT AFTER FEES

Each product gets its own break-even ACOS.

An ACOS target set last year is probably out of date, because the margin under it has moved. Amazon raised FBA fees by an average of $0.08 a unit on January 15, 2026, and added a 3.5% fuel and logistics surcharge to fulfillment fees in April 2026. A new supplier price or a duty on your next shipment moves it again. So we start from what one unit keeps today, and recalculate whenever one of its costs changes.

Take the example product in our ACOS calculator. It sells for $40 and keeps $16 after a $10 product cost, a 15% referral fee of $6, a $6.50 FBA fee and $1.50 of other costs. That's 40% of the price, so its break-even ACOS is 40%. At a 30% ACOS, ads cost $12 of each $40 sale and the product keeps $4, or 10% of the price.

  • A break-even and a target ACOS for every product
  • Recalculated when Amazon's fees or your landed cost change
  • TACOS tracked next to ACOS, to see whether total sales grow
The example product from our ACOS calculator. A $40 sale keeps $16 after its cost and Amazon's fees, so any ACOS above 40% loses money, and at 30% it keeps $4.
CAMPAIGN STRUCTURE

Searches graduate from discovery to exact match.

Automatic and broad campaigns are how Amazon finds new searches for you, and it charges for every click they find. The waste builds up when the same search runs in several campaigns with different bids, so nobody can see what it earns at which bid. Amazon also shows prompts now: suggested questions in search results and on product pages, written from your product details, that open a conversation with Alexa for Shopping. We check them every week too, in the ads console's Prompts report.

We use automatic and broad campaigns for discovery, with modest bids. A search that has already sold gets its own exact-match keyword, with a bid set from the product's break-even ACOS, and is added as a negative in the discovery campaigns, so it's bid on in one place only. Searches for your brand name are watched separately, because they often win sales you'd have made anyway.

  • Automatic and broad campaigns kept for finding new searches
  • Proven searches moved into exact match, with their own bids
  • Brand-name searches watched apart from the rest
How the campaigns for one product line connect: automatic and broad campaigns find searches, and each week the ones that sold move to exact match or product targets, while the ones that never sell are blocked.
SEARCH TERM HARVESTING

The search term report, read every week.

Every week we go through the search term report product by product. Each search is judged by what it cost and what it sold against that product's break-even ACOS, so a product with a thin margin drops a weak search sooner than a product with room to spare.

Searches that sell under break-even move into exact match. Searches that keep collecting clicks without orders become negative keywords, so the ad stops showing for them. Some calls take judgment: a search with only a few clicks stays until it has had a fair chance, and a rival's product page that keeps selling your item becomes a product target. The words that sell also tell Amazon listing optimization what to put in your titles.

  • Searches that sell under break-even moved into exact match
  • Clicks without orders turned into negative keywords
  • Rival product pages that sell your item added as product targets
A week of decisions from the search term report for a memory foam pillow: searches that sold under break-even become exact keywords, searches with clicks and no orders become negatives, and a rival's page that sold becomes a product target.
WHAT'S INCLUDED

What our Amazon team does to make your ads pay after fees.

Every engagement also includes the growth strategy: profit targets, a channel plan and a 90-day roadmap you approve first.

  • Sponsored Products

    Ads for your products in search results and on other product pages, from automatic campaigns that find new searches to exact-match campaigns for the ones that sell.

  • Sponsored Brands

    For brands in Brand Registry: your logo, a headline and your best sellers at the top of search results, plus video ads.

  • Sponsored Display

    Ads on and off Amazon that bring back shoppers who viewed your products and reach people looking at similar ones.

  • Keyword research and harvesting

    We find the searches that turn into sales, move them into their own campaigns, and add the ones that waste money as negative keywords.

  • Profit targets

    We work out a break-even ACOS for each product from its price, its landed cost and Amazon's current fees, and update it when any of them change. TACOS shows whether ads grow your total sales.

  • Weekly management and reporting

    Every week we adjust bids and budgets, harvest new search terms, and report spend, sales, TACOS and profit after fees.

HOW IT WORKS

How our Amazon team runs your Amazon ads.

  1. DAYS 1–2

    Audit

    Your campaigns, search terms, listings and fees reviewed, with the waste shown product by product. You keep the findings either way.

  2. DAYS 3–5

    Rebuild

    Campaigns rebuilt around your products and margins, with targets set from each product's break-even ACOS.

  3. EVERY WEEK

    Harvest search terms

    Searches that sell move into their own exact-match campaigns, and searches that waste money get blocked.

  4. EVERY QUARTER

    Review

    Ad results, total sales and profit after fees reviewed with you, and the next quarter planned around launches and big sale events.

TO GET STARTED

What we need from you on day one

  • User access to your Seller Central or Vendor Central account
  • Access to Amazon Ads
  • Your landed cost per unit: product, freight and duties
  • Your launch and deal plans
HOW WE MEASURE IT

The numbers our Amazon team bids by.

Each one is worked out per product, because the same ACOS can be a profit on one product and a loss on the next.

ACOS
Advertising cost of sales
What each dollar of sales from ads cost in ads. On its own it says nothing about profit, so we always read it against the product's break-even ACOS.
Break-even ACOS
The ACOS at which ads eat the whole margin. The example product keeps $16 of a $40 price, so above 40% every sale from ads loses money.
Target ACOS
Break-even ACOS − the margin you want to keep The ACOS that leaves the profit you want after ads. To keep 10% of each $40 sale, the example product needs 30% or lower. Work out yours with the ACOS calculator.
TACOS
Total advertising cost of sales
Ad spend against all your Amazon sales, organic ones included. If it rises while total sales hold still, the ads are mostly buying sales that would have come in on their own.
CVR
Conversion rate
How many clicks on an ad turn into an order. When it's low, the listing usually needs work before the bid does.
Break-even cost per click
Profit per unit before ads × conversion rate The most a click can cost before the sale it brings loses money. For the example product it's $16 times the share of clicks that buy, so a listing that converts better can afford higher bids.
CLIENT RESULTS

Results across our clients.

All case studies →
$90M+
Client revenue tracked
$10M+
Ad spend managed
100+
Shopify & DTC brands worked with
24×
Fastest growth, in five months
OUR APPROACH

What changed for Amazon ads in 2026

Amazon's fees went up twice this year, with higher FBA fees in January and a fuel and logistics surcharge in April. Each product's break-even ACOS fell with them, so every target set before then needs checking. Work out yours with our free Amazon ACOS calculator.

Shoppers also search differently. Amazon says 250 million shoppers used its AI assistant in 2025, and in May it became Alexa for Shopping. Ads now reach shoppers there through prompts written from your listing, so an ad can only be as good as the listing behind it. We flag weak titles, images and A+ content before more budget goes to them. Amazon listing optimization covers that work in full.

If you also sell on your own website

Many brands sell on Amazon and on their own site. Without one plan, the two work against each other: a lower price on your site can cost you the Buy Box on Amazon. We keep prices consistent, decide which products and bundles sell where, and report both channels side by side.

If you already run Facebook, Instagram or Google ads, some of that traffic can go to Amazon too. With Amazon Attribution tags, brands in Brand Registry earn a Brand Referral Bonus that Amazon says averages 10% of those sales, paid as credits against future referral fees. If your store runs on Shopify, we can run its Google Ads and email and SMS from the same plan.

IS IT RIGHT FOR YOU?

Should our Amazon team run your ads?

A good fit if

  • You sell on Amazon and want every campaign judged by profit after Amazon's fees.
  • Your ad costs keep rising faster than your profit, or you're starting Amazon ads for the first time.
  • You sell only on Amazon, or on Amazon and your own website.
  • You know your product costs, or you want help working out each product's break-even ACOS.

Not the right fit if

  • Your listings have thin titles, few images or no reviews yet. Start with Amazon listing optimization, because every ad sends shoppers to a listing.
  • You want one team running the whole account, from stock to account health. That's Amazon account management, with your ads included.
  • Your products keep almost nothing after Amazon's fees. No bid can fix a margin that thin.
KEEP EXPLORING

More on Amazon PPC.

FREE TOOLS
Ads & offers

Amazon ACOS calculator

What's my break-even ACOS after Amazon's fees, and are my ads making a profit?

FROM THE BLOG
INDUSTRIES WE DO THIS FOR
WORKS BEST WITH

Often paired with Amazon ads.

All services →

Titles, bullet points, images and A+ content that help your products show up in Amazon search and give shoppers a reason to buy.

  • Titles, bullet points and backend search terms
  • Images and A+ content
  • Changes tested with Manage Your Experiments
Amazon SEOA+ contentBrand Store

Your whole Amazon account run by our Amazon team, from listings and stock to account health, deals and ads, with one weekly report.

  • Listings, pricing and FBA restock planning
  • Account health and brand protection
  • One weekly report on profit after fees
Seller CentralFBABrand Registry

One clean, complete product feed for Google, Meta, TikTok, Pinterest and Microsoft, with rejected products fixed.

  • Rejected products and suspensions fixed
  • Titles and attributes written for search
  • One clean feed for every channel
GoogleMetaTikTokPinterestMicrosoft
FAQ

Amazon ads: common questions.

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Dair Rose
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It plans and runs your Sponsored Products, Sponsored Brands and Sponsored Display campaigns: keyword research, bids and budgets, negative keywords and reporting. Our Amazon team does all of it, with every campaign judged by profit after Amazon's fees.

ACOS compares ad spend with the sales those ads brought in. TACOS compares it with your total Amazon sales, so it shows whether ads are growing the whole business. We track both against your profit after Amazon's fees.

One your margins can support. Your break-even ACOS is the share of the price left after product costs and Amazon's fees, so it's different for every product. We work it out for each one and set targets from there.

The audit and the campaign rebuild happen in your first week, starting with the spend on searches that don't sell. New campaigns need a few weeks of clicks and orders before the results mean much, so we judge them over the full quarter.

Yes. Our Amazon team works with brands and sellers whatever their own website runs on, including brands that sell only on Amazon. If you also sell on Shopify, we can plan your store and your Amazon ads together.

Yes. Sponsored Products and Sponsored Brands prompts appear as suggested questions in search results and on product pages, and open a conversation with Alexa for Shopping, the assistant called Rufus until May 2026. Campaigns are enrolled automatically and the prompts are written from your product details, so we check what they say and what they sell every week.

It depends on your ad spend and how many products and campaigns we run. You'll get a clear price on the call.

Talk to Dair about Amazon ads.

Book a free 30-minute call. Bring your numbers, and leave knowing what we'd fix first.