FOR ELECTRONICS & GADGET BRANDS

Electronics marketing that wins against the marketplaces.

Amazon and the big chains show up on almost every gadget search, and tariffs have squeezed the margin on what you sell. We put your ad budget on the searches you can win, write product pages with the specs buyers compare, and run Amazon so it adds sales without undercutting your store.

30-minute call with Dair
The founder, not a sales rep.
Wireless headphones on a desk
BRANDS WE'VE WORKED WITH
  • Tuff Crowd
  • Rüfüs Du Sol
  • Haven Sleep Co
  • Amourprints
  • Soul Comfort
  • Boss Dog & Boss Cat

Electronics and gadget brands are among the 100+ brands we've worked with since 2018. Read our reviews on Shopify (opens in a new tab).

IN SHORT

Electronics marketing is how a gadget, audio or tech accessory brand wins buyers online when Amazon and the big retailers show up on almost every search, and when tariffs have raised what the products cost to bring in.

HOW PEOPLE BUY
By comparing. Buyers line up specs, prices and reviews across your site, Amazon, review sites and YouTube, and check that the product works with the phone, laptop or car they already own.
WHEN IT SELLS
Black Friday and Cyber Monday in late November, the weeks before Christmas and Boxing Day in Canada. A new phone or laptop also brings a wave of searches for the cases and chargers that fit it.
WHAT WINS THE SALE
Specs and compatibility near the top of the page, a title that names the model and the devices it fits, and a reason to buy from you: a bundle, a longer warranty or support from the people who made it.
WHY ELECTRONICS IS DIFFERENT

Every search is a comparison.

Buyers line up specs and prices before they choose, and a marketplace listing is always one click away. Your store has to win on the details.

Not sure where your store loses sales? Ask Dair →

Amazon and big retailers on every search

Search for almost any gadget and the results fill up with Amazon and the big electronics chains. They can outbid you on broad searches, so your budget has to go where you can win.

HOW WE FIX IT Shopping and search aimed at your strengths

Missing specs send buyers elsewhere

Battery life, charging speed, ports, codecs and compatibility decide the sale. If a buyer can't confirm it works with their phone, laptop or car, they check a review site and may never come back.

HOW WE FIX IT Spec tables and comparisons on every page

Your own buyers checking out on Amazon

Shoppers often find you on your site, then buy on Amazon for faster delivery or a reseller's lower price. Without one plan for both, the two channels undercut each other.

HOW WE FIX IT Amazon and Shopify run as one plan

Review sites decide the shortlist

Many buyers start with review sites, YouTube and AI assistants that say which model to get. If those sources don't mention you, you're out before the comparison starts.

HOW WE FIX IT Found in the sources AI assistants quote
INSIDE THE WORK

Where electronics sales are won or lost.

Three things decide whether a comparison shopper buys from your store: the searches you pay for, the product title Google reads and the product page that answers the spec questions.

SEARCH AND SHOPPING

Spend where the marketplaces can't outbid you.

Since 2025, tariffs have raised what many gadgets cost to bring in: consumer tech importers paid $23.5 billion in US tariffs in 2025, more than five times the year before, according to the Consumer Technology Association. And search for almost any gadget, like wireless earbuds or a phone charger, and the Shopping ads fill up with Amazon and the big electronics chains. They can outbid most brands on those broad searches, and many of the people who click are still comparing.

So the budget goes where you have an edge: searches for your brand and model names, searches that name the exact device a product fits, and products only you sell. Shopping campaigns are split by product line, each with its own profit target, so low-margin cables don't take budget from the products that make money. Each line's target is set from its landed cost, so when a duty changes, the target changes with it. Search ads on your own name keep people looking for you from landing on a reseller's listing first. More in Google Ads.

  • Your brand and model names covered by your own ads
  • Shopping split by product line, each with its own profit target
  • Broad searches tested against your break-even ROAS
An example search for a brand's own model: your ad and Shopping listing sit above the resellers and marketplaces that sell the same earbuds.
PRODUCT TITLES

The title has to name the specs and the device.

Shopping ads and marketplace searches are built from your product data, and the title does most of the work. A name like 'Pro Charger X' tells Google nothing about who should see it, because buyers type the wattage, the connector and the device it has to charge. Shoppers see only the start of a title in the Shopping row, so the product type, the key spec and the device go first.

So we rewrite titles to lead with the product type, the key spec and the devices it works with, then fill in the rest of the feed: GTINs (the barcode numbers), model numbers, compatibility and key specs for every variant. The same facts go on your product page and your Amazon listing, so shoppers, review sites and AI assistants find the same answer wherever they look. More in product feeds.

  • Titles that lead with the product type, key spec and device
  • GTINs and model numbers for every variant
  • The same specs on your store, your feed and your Amazon listing
An example charger title before and after the rewrite: the new one names the power, the ports and the devices it charges in the first words shoppers see.
PRODUCT PAGES

Answer the spec questions before buyers go and check.

Someone buying headphones, a charger or a speaker checks a few things first: battery life, charging speed, the ports or codecs (how sound is sent over Bluetooth), and whether it works with what they already own. If those answers sit in a hidden tab or aren't on the page at all, the buyer opens a review site or the marketplace listing to find them, and may not come back.

So the specs buyers compare go near the top of the page, in a short table, with a plain 'works with' line and a chart that shows how each model in your range differs. Next to the price go the reasons to buy from you instead of a reseller: what's in the box, the warranty and support from the people who made it. We test changes like these in conversion optimization.

  • The specs buyers compare, in the first screen
  • A plain list of the phones, laptops and cars it works with
  • Warranty, support and what's in the box next to the price
An example headphone product page with the four answers electronics buyers look for before they buy: size, specs, compatibility and a reason to buy direct.
WHAT'S INCLUDED

Everything a comparison shopper needs to choose you.

Margins on cables, cases and headphones rarely match, so we set a separate profit target for each product line.

  1. Shopping split by product line

    Chargers, cases and audio in separate campaigns, so low-margin accessories don't take the budget from products that make money.

  2. A complete product feed

    GTINs, model numbers, compatibility and key specs in your feed. Google uses them to match each product to the right searches.

  3. Specs buyers can compare

    The numbers buyers compare, near the top of every page. A chart shows how each model in your range differs.

  4. Your brand searches covered

    Search ads on your own name, so people looking for your brand reach your store before a reseller's listing.

  5. Amazon alongside your store

    Listings, prices and ads planned with your Shopify store, so the two channels don't undercut each other.

  6. Launches and model changes

    Waitlists and pre-orders for new products, and a plan to sell through last year's model before it goes stale.

CLIENT RESULTS

Results from our clients.

All case studies →

Amourprints case study

Personalized wall art
$2M to $11M

Every dollar spent on Meta ads brought back $5.50 in revenue on average, for twelve months straight.

Tuff Crowd case study

Luxury streetwear
$100K in the first hour

We built the hype before launch, ran the ads, and made sure the store could handle the rush. When it went live, everything held up.

WHAT WE DO

Search, social, Amazon and your own store.

Search, Amazon and your own store planned together, so your channels stop bidding against each other for the same buyer.

Shopping and search ads that reach people already looking for what you sell, managed for profit.

ShoppingPerformance MaxSearch

One clean, complete product feed for Google, Meta, TikTok, Pinterest and Microsoft, with rejected products fixed.

GoogleMetaTikTokPinterestMicrosoft

Titles, bullet points, images and A+ content that help your products show up in Amazon search and give shoppers a reason to buy.

Amazon SEOA+ contentBrand Store

Sponsored Products, Brands and Display campaigns run by our Amazon team, judged by profit after Amazon's fees.

Sponsored ProductsSponsored BrandsSponsored Display

Facebook and Instagram ads that find new buyers, with budgets set by your margins.

FacebookInstagram

Product and landing pages redesigned to turn visitors into buyers, then tested to prove which version makes more money.

A/B testingHeatmaps
FREE TOOLS

Know your margin before you match a price.

Find your break-even ROAS, the true cost of a discount and whether a page test really won.

Conversion

A/B test calculator

Is my A/B test result real, and how long should the test run?

FAQ

Questions about marketing electronics.

Don't see your question? Ask Dair directly on the call.

Dair Rose
Still have a question?
Email or call. Dair replies personally.
Book a strategy call →

Spend where you have an edge: your own brand name, models only you sell and searches where your product is the better match. Then give shoppers reasons to buy from you directly. Bundles, a longer warranty and support from the people who made it all help.

Usually both, with one plan. Amazon brings shoppers who already trust it, and your Shopify store keeps the customer, the email address and more of the margin. Match your prices and protect your listings, so the two channels support each other.

The ones buyers compare: battery life, charging speed, ports, compatibility, size, weight and what's in the box. Put them in a table near the top, and add a comparison chart if you sell more than one model.

Yes, when the feed is complete. People often search for the exact device a case or charger has to fit. Titles that name those devices, plus GTINs and accurate prices, decide whether your product shows up.

They draw on pages they can quote: independent reviews, forum threads, comparison pieces and clear product pages. Complete specs, the same facts on your site and your listings, and mentions in trusted reviews all make it more likely your product gets named.

Start with the products whose margin fell most, and raise those first instead of the whole range at once. Change the price on your store, your Shopping feed and Amazon on the same day, so an old listing or a reseller doesn't undercut you. Then reset each ad target, since a new price changes the return each ad needs to break even.

Losing searches to the marketplaces?

Ask Dair. He'll spend 30 minutes tracing where your searches and sales go today, and which ones you can win back.