02 — TURN VISITORS INTO BUYERS

A Shopify Plus agency that uses what you're paying for.

Shopify Plus costs $2,300 a month on a three-year term or $2,500 on a one-year term, and Shopify's pricing page says you can cancel when the term ends. So before you upgrade, we check whether you'll use what only Plus has. On Plus already? We rebuild the discount and shipping rules that stopped when Shopify switched off Scripts on June 30, 2026, customize checkout, and set up B2B and expansion stores. We're an official Shopify Plus Partner.

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The founder, not a sales rep.
OFFICIAL PARTNER
Shopify Plus Partner
Shopify Plus · checkout and more ✓ Live
CHECKOUT Pay now
  • ✓Checkout extensions
  • ✓Shopify Functions
  • ✓B2B price lists
  • ✓Expansion stores
100+ BRANDS WE'VE WORKED WITH
Tuff Crowd
Rüfüs Du Sol
Haven Sleep Co
Amourprints
Soul Comfort
Boss Dog & Boss Cat
Second Slumber
Dloria
Kydeco
Model Home Accents
Scorched Laser
Luxe Furniture For Less
Urban Home
Astra Furniture
Nancy Homestore
Industrial Home
Tomasso Tables
IN SHORT

Shopify Plus is Shopify's plan for larger brands, from $2,300 a month on a three-year term. It adds checkout changes in every step, custom-built Shopify Functions, Launchpad for scheduled sales and up to nine expansion stores. As an official Shopify Plus Partner, we customize checkout, rebuild old Scripts as Functions, set up B2B and expansion stores, and plan the big sales where Plus earns its fee.

WORKS ON Checkout extensibilityShopify FunctionsB2BLaunchpad
BEST FOR
Brands on Shopify Plus, or close to upgrading, that need checkout changes, wholesale, new countries or a big launch handled.
HOW FAST
A review of your checkout, apps and old Scripts in the first two days and a plan by day three, then changes built and tested away from your live store, with every big sale scheduled, load-tested and watched on the day.
WHAT YOU GET
Checkout changes and Shopify Functions built and tested with test orders, B2B or expansion stores set up where they fit, and each big sale scheduled in Launchpad and watched on the day.
SOUND FAMILIAR?

Is Shopify Plus paying for itself?

Pick the one that sounds like you. Each comes with the fix we make.

Not sure which one it is? Ask Dair →

Checkout rules that stopped working

Shopify switched off every Script on June 30, 2026. Tiered discounts, free gifts and shipping rules built on them stopped with it.

HOW WE FIX IT Rebuilt with Shopify Functions and checkout extensions

A contract you only half use

Plus starts at $2,300 a month, on a one- or three-year term. Upgrade for one feature and leave the rest unused, and you pay the difference until the term ends.

HOW WE FIX IT An upgrade review before you sign

Sales switched on by hand

Someone stays up to change prices, turn on discounts and publish the sale theme at midnight, then switches it all back when the sale ends.

HOW WE FIX IT Sales and launches scheduled in Launchpad
INSIDE THE WORK

Where Shopify Plus earns its fee.

Plus costs at least $2,300 a month. It pays for itself only through the parts no other plan has, so that's where the work goes.

CHECKOUT

Checkout changes that earn their place.

Only Plus lets apps change the information, shipping and payment steps of checkout. That's where a gift message box, a delivery note, a field your team needs on every order or one add-on offer can go. Each one is built away from your live store, tested with test orders and kept only if checkout conversion holds. An offer that costs you completed orders comes out.

Plus stores also lost their old thank you page scripts on August 28, 2025, when Shopify retired them on those pages. If a conversion tag, an affiliate code or a post-purchase survey lived there, it has to move to an app or a pixel. We move it and check that every platform records the sale again.

  • Gift messages, delivery notes and fields in checkout
  • Each change kept only if checkout conversion holds
  • Thank you page tracking moved to pixels
A Plus checkout on a phone with three extensions: a delivery instructions field, a gift message option and one add-on offer, while the payment step stays with Shopify.
SHOPIFY FUNCTIONS

Old Scripts rebuilt as Shopify Functions.

Shopify retired Scripts on June 30, 2026, and its help center says any still published were switched off. Any tiered discount, free gift or shipping rule that ran on them needs a Shopify Function instead: a custom rule that Shopify runs during cart and checkout. Shopify's Functions can create product, order and shipping discounts, and rename, reorder or hide the delivery and payment options a shopper sees.

Shopify says stores on any plan can use Functions that come inside apps from the Shopify App Store, while custom apps with your own Functions, for rules no app covers, run only on Plus. We rebuild each old Script as a Function, or replace it with an app when one does the job, and test every discount, shipping rule and payment rule with test orders before it goes live.

  • Old Scripts rebuilt as Functions or replaced by an app
  • Product, order and shipping discounts
  • Delivery and payment options shown only where they fit
Three checkout rules that used to need Scripts, written as Shopify Functions: a tiered order discount, a delivery rule and a payment rule, each tested with test orders.
THE UPGRADE QUESTION

What Plus adds that your plan doesn't.

Plus costs $2,300 a month on a three-year term or $2,500 on a one-year term, and higher-volume brands can pay a variable fee on top. Meanwhile Shopify's other plans cover more than they used to. Since April 2026, Basic, Grow and Advanced include B2B with up to three active catalogs, and every plan gets Shopify Flow and Functions from App Store apps. So our upgrade review asks whether you'll use the parts only Plus has, and whether they'll pay for the fee.

Those parts are checkout changes in the information, shipping and payment steps, custom Functions, Launchpad, B2B without the catalog limit and up to nine expansion stores on one contract. Plus also has lower Shopify Payments card rates, which can cover part of the fee: on $1 million a month in sales, every 0.1 percentage point off your rate is $1,000 a month. If none of it fits yet, we'll say so.

  • Plus-only features matched to what you'll use
  • Features on your current plan counted first
  • A clear answer before you commit
Six needs that often prompt an upgrade, and how Shopify Plus and the Basic, Grow and Advanced plans each handle them, from Shopify's help center in November 2026.
WHAT'S INCLUDED

The Shopify Plus features worth paying for, set up for your brand.

Every engagement also includes the growth strategy: profit targets, a channel plan and a 90-day roadmap you approve first.

  • Plus upgrade review

    Whether Plus is worth it for your sales, your checkout and your plans for wholesale or new countries, before you commit.

  • Checkout customization

    Upsells, delivery notes, gift messages and custom fields added with checkout extensions, including in the information, shipping and payment steps, which only Plus stores can customize.

  • Shopify Functions

    Discount, shipping and payment rules rebuilt from old Scripts or written new: tiered pricing, free gifts, and delivery or payment options shown only to the orders they suit.

  • Plus-only B2B

    Unlimited B2B catalogs, catalogs assigned to each company, deposits and partial payments: the wholesale features no other plan has.

  • Expansion stores and markets

    Local currencies, languages and prices with Shopify Markets, or a separate expansion store when a country needs its own theme, payment providers or checkout settings.

  • Automation and launch days

    Shopify Flow for order tagging and stock alerts, and Launchpad to schedule a sale's prices, product releases and theme changes, then switch them back when it ends.

HOW IT WORKS

How a Shopify Plus project runs.

  1. DAYS 1–2

    Review

    Your checkout, apps, old Scripts and how you sell today reviewed, with where Plus should be earning its fee.

  2. DAY 3

    Plan

    The changes you sign off on, with a price and timeline for each.

  3. BEFORE LAUNCH

    Build and test

    Checkout changes, Functions and B2B settings built away from your live store and tested with test orders.

  4. EVERY BIG SALE

    Launch days

    Each big sale scheduled in Launchpad, load-tested beforehand and watched on the day.

TO GET STARTED

What we need from you on day one

  • A staff account on your Shopify Plus store
  • A list of your apps and any old Scripts
  • Your big sale dates
  • The checkout or wholesale changes you have in mind
HOW WE MEASURE IT

The numbers Plus work is measured by.

Each change on Plus should add to sales or save your team time. These numbers show which.

Checkout conversion rate
Shopify's measure of how many shoppers who reach checkout finish it. Every checkout change is checked against it, so an offer that costs completed orders gets caught.
AOV
Average order value
What checkout offers and tiered discounts are meant to raise. Read it with the discount cost below, or a bigger order can hide a thinner margin.
Discount cost
How much of your sales goes back out as discounts. When a Function changes a tier or a threshold, this shows what the change costs you.
Offer take rate
How often shoppers add the offer shown in checkout. A low rate while checkout conversion holds steady points to the offer itself, not where it sits.
Wholesale share of sales
How much of your revenue comes through B2B. It's one of the numbers that decides whether Plus's B2B features are worth the fee: see B2B & wholesale.
CLIENT RESULTS

Trusted by Shopify brands since 2018.

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100+
Shopify & DTC brands worked with
5.0
Rating from 8 reviews on Shopify
OUR APPROACH

When Plus is worth it, and when it isn't

Shopify Plus costs $2,300 to $2,500 a month before any variable fee, so it has to earn the difference. It does when you need to change every step of checkout, sell wholesale to more buyers than three price lists can cover, open a store for another country or schedule big sales in Launchpad. If you won't use any of that yet, staying on your current plan is the better call, and we'll say so. Moving from WooCommerce, Magento or another platform? See store migration.

Checkout, rebuilt for how Shopify works now

With Scripts and the old checkout code retired, Plus checkouts are now customized with checkout extensions and Shopify Functions, which keep working when Shopify updates checkout. If your tiered discounts, free gifts or shipping rules ran on Scripts, we rebuild them as Functions and test each one with test orders. Then we add the checkout changes that earn their place, such as an upsell, a delivery note, a gift message or a field your team needs.

Ready for your biggest days

During Black Friday Cyber Monday 2025, Shopify's network peaked at 489 million requests a minute, so on a big day the platform is rarely what fails. Problems usually come from an app, a late theme change or a discount nobody tested. We schedule each sale in Launchpad, test the store and checkout under heavy traffic beforehand and freeze changes ahead of the day. Plus also includes Shopify's bot protection for high-demand launches. On the day, we watch orders, stock and checkout as they come in. For the full prep list, see our Black Friday checklist.

IS IT RIGHT FOR YOU?

Is Shopify Plus worth it for you?

A good fit if

  • Your checkout needs changes in the information, shipping or payment steps.
  • Your discounts or shipping rules ran on Scripts and stopped working.
  • You sell wholesale with many price lists, or plan stores for other countries.
  • You're on Plus already and want to use more of what you pay for.

Not the right fit if

  • You'd use Plus mainly for wholesale with a few price lists. Shopify B2B now works on Basic, Grow and Advanced too, within a three-catalog limit: see B2B & wholesale.
  • Your store is slow on phones. That's a job for speed optimization, on any plan.
  • Your main problem is turning visitors into buyers. Start with conversion optimization.
KEEP EXPLORING

Go deeper on Shopify Plus.

FREE TOOLS
FROM THE BLOG
INDUSTRIES WE DO THIS FOR
WORKS BEST WITH

Often paired with Shopify Plus.

All services →

Custom features, app clean-ups and launch prep for Shopify stores, built on a copy of your theme and priced before work starts.

  • Store builds and redesigns
  • Faster load times
  • Apps, tracking and integrations
ShopifyShopify PlusGA4

Your products, customers and order history moved to Shopify, with old URLs redirected and the store tested before launch.

  • Products, customers and order history
  • 301 redirects and SEO mapped
  • Tested, then launched in a quiet week
WooCommerceWixSquarespaceBigCommerceMagento

We find what slows your store down on phones and fix it, then check that your apps and tracking still work.

  • Unused apps and leftover code removed
  • Lighter images, theme code and fonts
  • Real-visitor speed tracked in Search Console
Core Web VitalsPageSpeed InsightsSearch Console
FAQ

Shopify Plus: common questions.

Don't see your question? Ask Dair directly on the call.

Dair Rose
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Email or call. Dair replies personally.
Book a strategy call →

When you'll use what it adds: checkout customization, custom Shopify Functions, wholesale beyond three price catalogs, expansion stores or Launchpad for big sales. If none of those would pay for the higher fee yet, a lower plan makes more sense, and we'll tell you so.

It's how Shopify checkout is customized now: with checkout extensions, apps and Shopify Functions instead of custom checkout code. On Plus, you can add custom fields, upsells and messages to every step of checkout, and they keep working when Shopify updates it.

Shopify retired Scripts and replaced them with Shopify Functions. Discount, shipping and payment rules that ran on Scripts need rebuilding as Functions or replacing with an app, and we can do either.

Yes. Wholesale buyers order through company accounts with their own price lists, payment terms and order minimums, in the same store as your retail customers. Since April 2026 other plans get these B2B features too, with up to three active catalogs. Plus adds unlimited catalogs, catalogs assigned straight to each company, deposits and partial payments.

Extra stores on your Plus account, often used for another country, a wholesale channel or a second brand. Each one can have its own catalog, prices, language and checkout settings.

Not easily before the term ends. Plus is sold on a one- or three-year term, and Shopify's pricing page says you can cancel when that commitment expires. So count the Plus-only features you'll really use before you sign, and get any downgrade terms in writing.

It depends on the work, from a single checkout change to a B2B setup or a full build. You'll get a clear price on the call. Shopify's Plus fee is separate and paid to Shopify.

Talk to Dair about Shopify Plus.

Book a free 30-minute call. Bring your numbers, and leave knowing what we'd fix first.