Amourprints case study
Personalized wall art
$2M to $11M
Every dollar spent on Meta ads brought back $5.50 in revenue on average, for twelve months straight.
01 — GET MORE BUYERS 
30-minute call with Dair
The founder, not a sales rep. No hard sell. 
Ad creative for Shopify brands, tested every week.
Ads wear out. We make new UGC, image and video ads for your Shopify brand every week, test them with real budget, and put more money behind the ones that sell. Your ads stay fresh, and you learn which messages actually make people buy.
30-minute call with DairThe founder, not a sales rep. No hard sell.
OFFICIAL PARTNER
5.5×return on Meta ads at Amourprints, held for 12 months with weekly ad testing
TRUSTED BY 50+ DTC BRANDS
SOUND FAMILIAR?
Your ads are only as good as your newest one.
If one of these sounds like your store, you're in the right place. Here's what we change.
Not sure which one it is? Ask Dair → WHAT'S INCLUDED
A steady supply of new ads, and proof of which ones work.
Every engagement also includes the growth strategy: profit targets, a channel plan and a 90-day roadmap you approve first.
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Creative strategy
Angles and hooks drawn from your reviews, your customers' questions and the ads that already sell.
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UGC videos
Short videos made with creators that look and feel like real customers talking about your product.
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Image ads
Product shots, comparisons, reviews and offers, made in the sizes each placement needs.
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Video edits
New hooks on proven videos, shorter cuts, and versions for Reels, Stories and TikTok.
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Weekly testing
New ads go live every week with real budget and are compared fairly against your current best.
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What we learned
A clear record of which hooks, formats and offers won, so every new batch starts from what's already proven.
HOW IT WORKS
How a new batch of ads gets made.
- STEP 1
Research
We study your reviews, customer questions, competitors' ads and your past results to find angles worth testing.
- STEP 2
Produce
We write the briefs and scripts, work with creators, and make the UGC, image and video ads.
- STEP 3
Test
The new ads go live with real budget and run against your current best until there's a clear answer.
- STEP 4
Scale
Winners get more budget and new variations. Losers get switched off fast.
OUR APPROACH
Why creative matters more than targeting
Meta's ad system has become very good at finding buyers on its own. What it can't do is decide what your ad says. In most ad accounts today, the creative is the biggest lever left: a new hook or a clearer offer can lower the cost of a sale more than any targeting change.
What we test
Each batch tests one idea at a time, so the results teach us something:
- Hooks: the first three seconds of a video, or the headline on an image.
- Angles: the problem your product solves, the result it delivers, or the doubt it answers.
- Formats: UGC videos, demos, comparisons, reviews and simple product images.
- Offers: bundles, free-shipping thresholds and launch offers.
How we judge a winner
An ad wins when it brings in customers at a cost your margins can support, not when it gets the most likes. Winners get more budget and new variations, and everything we learn goes into the next brief. That's how Amourprints held a 5.5× return on Meta ads for twelve months straight instead of one lucky week.
WORKS BEST WITH
Better together, from one plan.
All services →Facebook and Instagram ads that find new buyers, managed to make you a profit, not just to get clicks.
- Pixel and Conversions API set up properly
- Ads for new and returning shoppers
- Weekly budget management
FacebookInstagram
We use AI to automate reports, repetitive tasks and ad production, so more of your budget goes into growth.
- Automatic reporting dashboards
- More ad creative, produced faster
- Customer support and admin workflows
AIAutomationReporting
Product and landing pages redesigned to turn visitors into buyers, then tested to prove which version makes more money.
- Review of where shoppers drop off
- Product and landing page redesigns
- Ongoing A/B tests
A/B testingHeatmaps
FAQ
Ad creative & testing: common questions.
Don't see your question? Ask Dair directly on the call.
Still have a question?
Email or call. Dair replies personally.
UGC stands for user-generated content: ads that look like a real customer talking about your product, usually filmed on a phone by a creator. They often feel more trustworthy than polished brand ads, especially on Instagram, Facebook and TikTok.
It depends on your ad budget, because every ad needs enough spend to be judged fairly. We'll agree on a weekly number on the call, based on what your budget can test properly.
For UGC videos, yes. Creators need the product in hand to film it. For image ads and new edits of existing videos, we can usually work from what you already have.
By what it does for your business: the cost of each new customer and the profit after ad spend. Likes and click-through rates help explain why an ad worked, but they don't decide it.
Yes, to research angles, write first drafts and produce more versions faster. People decide what to say, review every ad and choose what to scale.
It depends on how many ads you need each week and whether they include UGC videos. You'll get a clear price on the call.
