02 — TURN VISITORS INTO BUYERS

Shopify maintenance and support from people who know your store.

Shopify changes things that can stop a store working without anyone noticing. Tracking pasted into the thank you page's 'Additional scripts' box stopped running by August 26, 2026, and apps that load through script tags stop on March 1, 2027. We look after your store every month: a set number of hours for changes, fixes and new pages, plus the checks that catch problems like these before they cost you sales. Requests go to the same small team, with Dair on your account.

30-minute call with Dair
The founder, not a sales rep.
Support · this month Ongoing
  • ✓ New collection page Done
  • ✓ Theme and app updates Done
  • ✓ Speed and tracking check Done
  • ✓ Holiday banner In progress
✓ One person who knows your store.
100+ BRANDS WE'VE WORKED WITH
Tuff Crowd
Rüfüs Du Sol
Haven Sleep Co
Amourprints
Soul Comfort
Boss Dog & Boss Cat
Second Slumber
Dloria
Kydeco
Model Home Accents
Scorched Laser
Luxe Furniture For Less
Urban Home
Astra Furniture
Nancy Homestore
Industrial Home
Tomasso Tables
IN SHORT

Shopify maintenance is the ongoing work of changing, fixing and updating a live store: new banners and pages, bug fixes, theme and app updates, and checks on speed, security and tracking. We do it with a set number of hours each month, from the same small team each time, with Dair on your account. Every change is made on a copy of your live theme and tested on phones and desktop before it's published.

WORKS ON ShopifyShopify PlusGA4PageSpeed Insights
BEST FOR
Brands with a live Shopify store that needs changes, fixes and new pages every month, without hiring a developer.
HOW FAST
Your store reviewed and anything urgent fixed on day one, each request confirmed with a date, every change tested before it goes live, and checks run every month.
WHAT YOU GET
A set number of hours each month for changes, fixes and new pages, plus theme and app updates, speed tests on your key pages, an access review and tracking checks after changes.
SOUND FAMILIAR?

Is your store's to-do list getting longer?

Pick the one that sounds like you. Each comes with the fix we make.

Not sure which one it is? Ask Dair →

Small fixes that wait for weeks

Small jobs pile up: a new banner, a broken link, a page that looks wrong on a phone. Each one waits behind something bigger.

HOW WE FIX IT Monthly hours for changes and fixes

A new freelancer every time

Each new developer has to learn how your theme, apps and tracking fit together before they can change anything. You pay for the time it takes.

HOW WE FIX IT One team that knows your store

Changes that quietly break tracking

A new app, a theme update or one of Shopify's own changes can stop Meta or Google from seeing sales. When Shopify rebuilt thank you pages in 2026, tracking pasted into their 'Additional scripts' box stopped running. Often nobody notices until the ad numbers look wrong.

HOW WE FIX IT Tracking tested after changes
INSIDE THE WORK

Inside a month of Shopify maintenance.

Most months are small requests and checks nobody sees. Before a big sale, the hours go into getting ready for it.

YOUR REQUESTS

One queue for every request, each with a date.

You send changes as they come up: a new banner, a broken link, a size guide, a page that looks wrong on a phone. Each one goes into a single queue that the same small team works from. Before anything starts, we tell you what the request involves and when it will be done, so nothing waits on a list for weeks without an answer.

Anything that stops sales jumps the queue, like a checkout error or a product page that won't load. Because the same people handle every request, nobody has to relearn how your theme, apps and tracking fit together before changing them. Bigger jobs, such as a redesign or a move from another platform, get their own plan and a clear price before any work starts.

  • A date for every request before work starts
  • Problems that stop sales handled first
  • Bigger projects priced before they start
A month of store requests in one queue. Each card shows what the request is and where it stands, and anything that stops sales goes first.
UPDATES

Shopify's changes, handled before they cost you sales.

Theme updates bring fixes and new features, but your theme's code edits only carry over when they don't clash with the new version. So we save your custom code first, update a draft copy, put back anything that didn't carry over, and test pages, cart and checkout on phones before publishing.

Shopify's own changes need the same watching. On March 1, 2027, Shopify stops running the script tags some apps still use, and it has decided not to warn you in the admin for now. So we check which of your apps still load that way, turn on their app embeds in the theme editor and replace any app that hasn't moved. Tracking pasted into the thank you page's 'Additional scripts' box has already stopped running, so we move it to pixels.

  • Custom code saved before every theme update
  • Apps moved off script tags before March 1, 2027
  • Thank you page tracking moved to pixels
One month's update checks: a theme update tested as a draft, apps moved off script tags before March 2027, and tracking checked after publishing.
SALE PREP

Ready for the big sale weeks before it starts.

A big sale is the worst time to find a broken discount or a slow page. Our Black Friday checklist suggests starting about six weeks out: pages and speed first, then discounts, stock, shipping and tracking by two weeks before the sale. After that, changes stop, so nothing new can break during your busiest days.

Your monthly hours can go to that work. We build the sale page and banners on a copy of your theme, apply theme and app updates early, and test your key pages on a phone. Once the sale pages are live, we check that Google Analytics, Meta and Google Ads still record your sales, so your ads aren't spending blind on the most expensive days of the year.

  • Sale pages built and tested on a copy first
  • Updates applied early, well before the week of the sale
  • Tracking checked once the sale pages are live
An example countdown to a big sale, starting six weeks out. Pages, updates and checks are finished early, and the last two weeks are kept free of changes.
WHAT'S INCLUDED

What we look after in your store every month.

Every engagement also includes the growth strategy: profit targets, a channel plan and a 90-day roadmap you approve first.

  • Changes and fixes

    A set number of hours each month for new banners, text and image updates, new sections and bug fixes.

  • New pages

    Pages for sales and launches, new collections, size guides and FAQ pages, designed to match the rest of your store.

  • Theme and app updates

    Theme updates tested on a copy of your live theme first. Apps you no longer use are removed, along with the code they left behind.

  • Speed checks

    Your key pages tested on a phone each month, so a new app or a large image can't slow the store down unnoticed.

  • Security and access

    Staff accounts, collaborator access and app permissions reviewed, so only the people and apps that need your store can get into it.

  • Tracking checks

    After any change that could affect it, we check that Google Analytics, Meta and Google Ads still record your sales.

HOW IT WORKS

How store support works.

  1. DAY 1

    Get to know your store

    Your theme, apps and tracking reviewed, and anything urgent fixed first.

  2. ANY TIME

    Send requests

    You send changes as they come up, and we confirm what each involves and when it will be done.

  3. BEFORE ANYTHING GOES LIVE

    Test, then publish

    Every change made on a copy of your theme and checked on phones and laptops first.

  4. EVERY MONTH

    Monthly checks

    Theme and app updates, speed tests, an access review and tracking checks.

TO GET STARTED

What we need from you on day one

  • A staff account on your Shopify store
  • A list of anything already broken
  • Who on your team sends requests
  • Your big sale dates
HOW WE MEASURE IT

The numbers behind a well-kept store.

Good maintenance is easy to miss, so these are the numbers that show it's working.

Requests done on time
We confirm a date for every request before starting. This shows how often the work goes live when we said it would.
Hours used
Shows whether your plan fits your store. If the list keeps outgrowing the hours, either the plan or the list needs to change.
LCP
Largest Contentful Paint
How long the main image or text takes to appear. Google counts 2.5 seconds or less as good, for at least three visits in four. A new app or a heavy image can push it up without anyone noticing.
Purchases tracked
A small gap is normal, because some browsers block tracking. Above 100% means a sale is counted twice, and a sudden drop usually means a change broke something.
Pages not found
Pages listed as Not found (404) in Search Console Google says a 404 isn't necessarily a problem when a page is gone with no replacement. When a product or page has moved, a redirect sends shoppers and Google to the new address.
CLIENT RESULTS

Stores we built and redesigned.

All store designs →
NEW STORE Furniture Collection A new Shopify store for hand-carved statement mirrors, console tables and vintage pieces. See the store
WHAT CLIENTS SAY ON SHOPIFY Read all 8 reviews
  • “Dair has helped us improve the overall design and functionality of the site, organize our products and collections, make ongoing updates, and continuously find ways to make the website better. … What we appreciate most is that he doesn’t just complete the task and move on — he genuinely cares about the quality of the website and the success of our business.”
    Furniture CollectionReview on Shopify · Aug 2026
OUR APPROACH

What Shopify looks after, and what it doesn't

Shopify hosts your store and keeps the platform and checkout secure. What you add on top is yours to look after: the theme, the apps, the pages and the tracking. Theme updates bring new features, but edits made to your theme's code don't carry over to the new version on their own. Apps add code to your theme, and some leave it behind when you uninstall them. Any of these can slow a page down or stop Meta or Google from seeing sales. We check all of it every month. In 2026 that included the thank you page change in August, which stopped tracking pasted into 'Additional scripts', and the app script tags that stop on March 1, 2027. That way, small problems get fixed before they cost you orders.

Requests go to people who know your store

Every request goes to the same small team, with Dair on your account. We know how your theme is built, which apps you use and how your tracking is set up. So a small change doesn't start with a lesson in how your store works. In their Shopify review, Furniture Collection mentions the "ongoing updates" Dair makes to their site. They add: "Whenever we have a question, request, or new idea, he is always willing to help and gets things handled quickly." Every review is on our reviews page.

When a job needs more than the monthly hours

Some jobs are bigger than a month's hours, like a redesign, a move from another platform or a full speed clean-up. Those get their own plan and a clear price before any work starts. See Shopify web design, store migration and speed optimization. Want an outside look first? A store audit ranks every fix by likely impact.

IS IT RIGHT FOR YOU?

Does your store need monthly support?

A good fit if

  • Your Shopify store is live and needs changes, fixes or new pages most months.
  • You don't have a developer on staff, or yours has no time for small jobs.
  • You want the same people to handle every request.
  • You'd like theme, app, speed and tracking checks done for you.

Not the right fit if

  • You're planning a full redesign. Start with Shopify web design, then add monthly support once it's live.
  • You're moving to Shopify from another platform. Start with store migration.
  • You only want an outside opinion on what to fix. A store audit ranks every fix by likely impact.
KEEP EXPLORING

More on keeping your store in shape.

FROM THE BLOG
INDUSTRIES WE DO THIS FOR
WORKS BEST WITH

Often paired with store maintenance & support.

All services →

Custom features, app clean-ups and launch prep for Shopify stores, built on a copy of your theme and priced before work starts.

  • Store builds and redesigns
  • Faster load times
  • Apps, tracking and integrations
ShopifyShopify PlusGA4

We find what slows your store down on phones and fix it, then check that your apps and tracking still work.

  • Unused apps and leftover code removed
  • Lighter images, theme code and fonts
  • Real-visitor speed tracked in Search Console
Core Web VitalsPageSpeed InsightsSearch Console

A store designed around your brand and the way your customers shop, with product pages that make buying easy on a phone.

  • A look built around your brand
  • Product and collection pages
  • Designed on a phone first
ShopifyShopify PlusShopify themes
FAQ

Store maintenance & support: common questions.

Don't see your question? Ask Dair directly on the call.

Dair Rose
Still have a question?
Email or call. Dair replies personally.
Book a strategy call →

Ours include a set number of hours each month for changes, fixes and new pages. We also keep your theme and apps up to date, check speed and security, and test your tracking after changes.

Less than a self-hosted store, because Shopify runs the servers, platform security and checkout. Your theme, apps, pages and tracking are still yours to look after. They change every time you add an app or edit a page.

Shopify Support helps with the platform itself, such as billing, your account and how features work. A Shopify support agency works on your store: your theme, apps, pages and tracking.

We confirm each request and tell you what it involves and when it will be done. Anything that stops sales, like a broken checkout or a product page that won't load, goes to the front of the list.

Yes. Your hours can go to new pages, collections and sections as well as fixes. For a bigger project, like a redesign, you'll get a clear price before any work starts.

It depends on how many hours a month your store needs. You'll get a clear price on the call.

Talk to Dair about store maintenance & support.

Book a free 30-minute call. Bring your numbers, and leave knowing what we'd fix first.