03 — BRING CUSTOMERS BACK

Shopify subscription setup that keeps customers subscribed.

We set up and run subscriptions for Shopify brands whose customers reorder: the right app, an offer that still makes money at every renewal, and easy ways to skip, swap or pause instead of canceling. We also recover failed payments, send the right emails and texts around each renewal, and track churn and lifetime value.

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Subscriptions ✓ All on
  • ✓ Subscribe and save On
  • ✓ Skip or swap instead of cancel On
  • ✓ Failed payment recovery On
  • ✓ Renewal reminders On
✓ Churn and lifetime value checked every month.
100+ BRANDS WE'VE WORKED WITH
Tuff Crowd
Rüfüs Du Sol
Haven Sleep Co
Amourprints
Soul Comfort
Boss Dog & Boss Cat
Second Slumber
Dloria
Kydeco
Model Home Accents
Scorched Laser
Luxe Furniture For Less
Urban Home
Astra Furniture
Nancy Homestore
Industrial Home
Tomasso Tables
IN SHORT

Shopify subscription management is the setup and running of subscribe and save on a store: the app, the offer, the customer portal and the emails and texts around each renewal. We choose the simplest app that covers what your store needs, set the discount from what each renewal keeps, give subscribers ways to skip, swap or pause before canceling, and recover failed payments.

WORKS ON RechargeSkioLoopShopify Subscriptions
BEST FOR
Supplement, pet, coffee, food and skincare brands whose customers reorder the same products, launching subscriptions or fixing churn.
HOW FAST
Your margins and reorder patterns worked out in the first two days, the app, offer and portal built by the end of the first week, reminders and payment recovery live in week two, and churn reviewed every month.
WHAT YOU GET
A subscription app and offer set from your margin, a portal and cancel flow with skip, swap and pause, renewal and payment-recovery emails and texts, and a monthly report on churn and lifetime value.
SOUND FAMILIAR?

Losing subscribers you could have kept?

Pick the one that sounds like you. Each comes with the fix we make.

Not sure which one it is? Ask Dair →

A discount that eats every renewal

Subscribe and save takes the discount off every order for as long as someone stays. Set it without checking your margin, and your most loyal customers can become your least profitable.

HOW WE FIX IT An offer set from your margin

Cancel is the only option

A subscriber with too much product at home has one way out. Nobody offers them a skipped delivery, a different product or more time between orders.

HOW WE FIX IT Skip, swap and pause before cancel

Cards that fail quietly

Expired and declined cards end subscriptions that nobody chose to cancel. A single default email from the app is easy to miss.

HOW WE FIX IT Payment recovery by email and text
INSIDE THE WORK

Where subscriptions are won or lost.

Three moments decide how long a subscriber stays: the offer on the product page, the minute they try to cancel, and the monthly numbers that show who leaves and why.

THE OFFER

Every renewal has to pay for its discount.

A subscribe and save discount comes off every order for as long as someone stays, so a small percentage adds up. Take the example store our calculators use: a $100 order that keeps $41.80 after product, shipping, payment fees and returns. At 10% off, the price falls to $90 while the costs barely move, so each renewal keeps $32.59. Ten percent off the price takes about 22% off what every order keeps.

So the discount comes from your own margin, and perks carry the rest: free shipping, or a gift once a subscriber reaches their third order, can cost less than a bigger discount. On the product page, both prices sit side by side, with the delivery frequency and a plain line saying subscribers can skip or cancel anytime. The discount break-even calculator works out the largest discount your margin can carry.

  • The discount set from what each renewal keeps
  • Perks tested before a bigger discount
  • Both prices and the cancel terms shown on the product page
A subscribe and save product page on a phone: the subscription and one-time prices side by side, the delivery frequency, and skip, pause and cancel terms before checkout.
CANCEL FLOW

Skip, swap and pause come before cancel.

Shopify's own Subscriptions app lets customers skip, resume or cancel from their account. Recharge, Skio and Loop add a cancel flow, which we set up to ask why someone is leaving and then offer the answer that fits. Too much product at home gets a skipped order or more time between deliveries. Wanting something new gets a swap. A tight month gets a pause.

Canceling always stays one clear step from any offer. A subscriber who can't find the way out disputes the charge with their bank instead, and California's renewal law has set rules for save offers since July 2025. Failed cards get a path of their own, because those subscribers never chose to leave. We set how often the app retries the charge and what happens after the last try, and we send an email, plus a text to subscribers who agreed to texts, asking for a new card before the retries run out.

  • An offer matched to each reason for canceling
  • Cancel kept easy to find
  • Failed payments retried, then followed up by email and text
A subscription cancel flow: the subscriber gives a reason, sees the skip, swap or pause option that fits it, and can still cancel in one more tap.
CHURN

Why subscribers leave, found month by month.

Most subscribers who leave do it early. In Recharge's 2026 data on 6.6 million supplement subscribers, 75.2% placed a second order and only 49.1% a third, and coffee, pet and food subscriptions lost even more people before the second box. So the first three orders get most of the work: a reminder before the second charge with an easy way to skip or space out deliveries, a reason to stay for the third, and churn split by product to see which ones lose people first.

Next to churn sit the numbers that explain it: failed payments recovered, skips and pauses that replaced a cancel, and the reasons people gave in the cancel flow. Then we work on the reason that costs the most subscribers, and check the next month whether it moved. To see what one subscriber is worth to your store over time, try the customer lifetime value calculator.

  • Churn split by product and by subscription age
  • Cancel reasons read every month
  • The costliest reason worked on first
A monthly subscription report: churn, early cancels, recovered payments and profit per subscriber, each with its trend, and the cancel reason we're working on next.
WHAT'S INCLUDED

Subscriptions that stay profitable at every renewal.

Every engagement also includes the growth strategy: profit targets, a channel plan and a 90-day roadmap you approve first.

  • The right app

    Recharge, Skio, Loop or Shopify's own Subscriptions app, chosen for your products, your budget and the features you'll actually use.

  • An offer that fits your margin

    A discount set from what each renewal keeps after product, shipping and fees. Perks like free shipping or a gift can stand in for a bigger discount.

  • Skip, swap and pause

    A customer portal where subscribers can skip, swap, pause or change how often orders come, and a cancel flow that offers those first. Canceling stays easy to find.

  • Failed-payment recovery

    Retry timing set in the app, plus emails and texts that ask subscribers to update an expired or declined card before the subscription ends.

  • Renewal emails and texts

    A reminder before each order lets subscribers skip, swap or add a product. A thank-you in your brand's voice follows once it ships.

  • Churn and lifetime value

    Monthly reports on how many subscribers cancel and why, how many orders they place and what a subscriber is worth in profit.

HOW IT WORKS

How we set up your subscriptions.

  1. DAYS 1–2

    The numbers

    Your margins and how often customers reorder worked out, to set the offer.

  2. DAYS 3–5

    App and offer

    The app, the subscribe-and-save offer and the customer portal set up.

  3. WEEK 2

    Emails and texts

    Renewal reminders, failed-payment recovery and skip-or-swap messages go live.

  4. EVERY MONTH

    Measure and improve

    Churn reviewed by product and by month, and the offer adjusted.

TO GET STARTED

What we need from you on day one

  • A staff account on your Shopify store
  • Your margins and reorder data
  • Your subscription app, if you have one
  • Access to your email platform
HOW WE MEASURE IT

The numbers that show whether subscribers stay.

Subscriptions are managed on a few figures. These are the ones in every monthly report, each with its formula.

Monthly churn rate
The share of subscribers you lose each month. Split by product and subscription age, it shows where people drop off.
Save rate
How often the cancel flow's offers work. A low save rate means the offers don't match the reasons people give.
Payment recovery rate
How many subscriptions survive an expired or declined card. These are customers who never chose to leave.
Profit per renewal
Subscription price − product, shipping, fees and returns What each renewal keeps after its discount. At 10% off, the example store's $41.80 per order drops to $32.59.
LTV
Subscriber lifetime value
Profit per renewal × average orders per subscriber What a subscriber is worth in profit before they cancel. Set against what it costs to win one, it shows what you can spend on new subscribers.
CLIENT RESULTS

Trusted by Shopify brands since 2018.

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100+
Shopify & DTC brands worked with
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Rating from 8 reviews on Shopify
OUR APPROACH

Choosing a subscription app

Shopify's own Subscriptions app covers the basics: subscribe and save on your product pages, and a simple way for customers to manage their subscription from their account. Recharge, Skio and Loop add features like cancel flows, bundles, add-ons to the next order and more control over failed payments. They also cost more. We look at your products, how customers reorder and which features you'd really use. Then we recommend the simplest app that covers it.

What a subscriber is worth to your ads

A subscriber who stays is worth several orders, so you can pay more to win one than a one-time buyer. The catch is the early boxes, where most cancellations happen. So the most your ads can pay for a new subscriber comes from how long your own subscribers stay, and we recheck it every month as churn moves. The customer lifetime value calculator shows the math, and the discount break-even calculator shows the biggest discount your margin can carry.

Give subscribers a reason to stay

Subscribers leave for ordinary reasons: too much product at home, a tight month, a move. Others never meant to leave at all. Their card expired. Each of those has a better answer than canceling: skip a delivery, change how often orders come, pause or update the card. We put those options in the reminder before each order and in the cancel flow, and keep the cancel button easy to find. Your email and SMS flows carry the reminders, and loyalty rewards can give subscribers one more reason to stay.

IS IT RIGHT FOR YOU?

Are subscriptions right for your products?

A good fit if

  • Customers already reorder the same product, like coffee, supplements, pet food or skincare.
  • You're launching subscribe and save, or your subscribers cancel almost as fast as they sign up.
  • You want to know what each renewal keeps after the discount.
  • You'd rather keep subscribers with better options than make canceling hard.

Not the right fit if

  • Your customers buy once or years apart. Subscriptions suit products people run out of, and email and SMS can bring the others back.
  • You want points and VIP perks for repeat buyers rather than scheduled orders. See loyalty and referrals.
  • You want a subscription that's hard to leave. We keep canceling easy to find.
KEEP EXPLORING

Tools and guides for repeat orders.

FREE TOOLS
FROM THE BLOG
INDUSTRIES WE DO THIS FOR
WORKS BEST WITH

Often paired with subscriptions.

All services →

Automated emails and texts that bring past customers back to buy again, without paying for more ads.

  • Welcome, abandoned-cart and win-back emails
  • Weekly email campaigns
  • List growth and segmentation
EmailSMSKlaviyoOmnisend

Automated texts and campaigns that sell, sent only to people who asked for them and planned with your email.

  • A text list that grows alongside email
  • Welcome, cart and post-purchase texts
  • Texts and email on one plan
Klaviyo SMSPostscriptAttentiveOmnisend

Points, VIP tiers and referral rewards set up to earn more than they cost, and checked against what members really spend.

  • Rewards set from your margin
  • VIP tiers and referral rewards
  • Points in your emails and on your site
Smile.ioYotpoLoyaltyLionRivo
FAQ

Subscriptions: common questions.

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Dair Rose
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It depends on your products and how much control you need. Shopify's own Subscriptions app covers the basics. Recharge, Skio and Loop add cancel flows, more ways to skip, swap and pause, and more control over failed payments. They also cost more. We'll recommend the simplest app that covers what your store needs.

Enough to make subscribing worth it, and small enough that every renewal still makes money. The discount comes off every order for as long as someone stays, so we set it from what an order keeps after product, shipping and fees. Perks like free shipping or a gift can do the same job for less.

The subscription app retries the charge on a schedule and asks the customer to update their card. We set the retry timing, write those emails and add a text for subscribers who agreed to texts. Fewer subscriptions end just because a card expired.

Yes. A reminder a few days before each order lets subscribers skip, swap or move the date before they're charged. Fewer surprise charges means fewer refunds, chargebacks and cancellations.

Early. In Recharge's 2026 data on 6.6 million supplement subscribers, about a quarter never placed a second order and only 49.1% placed a third. So we put most of the work into the first three orders: the reminder before the second charge, easy ways to skip or space out deliveries, and a reason to stay for the third.

It depends on the app, how many products and offers you have and how many emails and texts we set up. Your subscription app's fees are separate and paid to the app. You'll get a clear price on the call.

Talk to Dair about subscriptions.

Book a free 30-minute call. Bring your numbers, and leave knowing what we'd fix first.