02 — TURN VISITORS INTO BUYERS

Migrate to Shopify with every old link still working.

We move stores to Shopify from WooCommerce, Wix, Squarespace, BigCommerce and Magento. Your products, customers, past orders and reviews come across and are counted against the old store. Every old URL redirects to its new page, so the rankings and links you've earned point to the new store. The launch is set away from your big sales.

30-minute call with Dair
The founder, not a sales rep.
OFFICIAL PARTNER
Shopify Plus Partner
WooCommerce → Shopify ✓ Ready
Old store Shopify
  • ✓Products, variants and imagesMoved
  • ✓Customers and order historyMoved
  • ✓Redirects from every old URLMoved
  • ✓SEO titles and descriptionsMoved
  • ✓Payments, taxes and shippingMoved
100+ BRANDS WE'VE WORKED WITH
Tuff Crowd
Rüfüs Du Sol
Haven Sleep Co
Amourprints
Soul Comfort
Boss Dog & Boss Cat
Second Slumber
Dloria
Kydeco
Model Home Accents
Scorched Laser
Luxe Furniture For Less
Urban Home
Astra Furniture
Nancy Homestore
Industrial Home
Tomasso Tables
IN SHORT

A Shopify migration moves an online store from another platform, such as WooCommerce, Wix, Squarespace, BigCommerce or Magento, to Shopify. We bring your products, customers and order history across, redirect every old URL to its new address so the rankings and links you've earned point to the new store, and test everything before a launch planned away from your big sales.

WORKS ON WooCommerceWixSquarespaceBigCommerceMagento
BEST FOR
Brands on WooCommerce, Wix, Squarespace, BigCommerce or Magento that are ready to move to Shopify and worried about losing search traffic.
HOW FAST
The plan and URL map in the first two days, the store built and your data imported in the first week, then a launch in a quiet week, with Search Console, sales and tracking watched for weeks after.
WHAT YOU GET
Products, customers and order history imported and checked, a 301 redirect for every old URL, your theme, apps, payments, taxes and shipping set up, and Search Console watched after launch.
SOUND FAMILIAR?

Worried a move to Shopify will cost you sales?

Pick the one that sounds like you. Each comes with the fix we make.

Not sure which one it is? Ask Dair →

Losing your Google rankings

Your old pages have rankings and links from other sites behind them. Change the URLs without redirects, and anyone arriving from Google or an old link lands on an error page.

HOW WE FIX IT Every old URL mapped and redirected

Customers and orders left behind

Customer records and every past order have to come across complete. Past orders can't be imported by CSV, so they need a migration app.

HOW WE FIX IT Customers and order history imported and checked

Products that don't fit Shopify

Shopify allows three options per product, such as size, color and material. Its WooCommerce guide says products with more import without their variants, coupons can't come in by CSV, and reviews aren't in WooCommerce's export at all.

HOW WE FIX IT Every product, coupon and review mapped first
INSIDE THE WORK

How a move to Shopify keeps what you've built.

A move goes wrong in a few predictable places. These are the ones we plan for before anything is imported.

YOUR DATA

Everything moved in the right order, then counted.

Shopify's guide says to import products first, then customers, then past orders, so each order links to the right product and customer. Past orders need a migration app, because they can't come in by CSV. Then we count everything against the old store: products, variants and images, customers and orders. Shopify allows three options per product, such as size, color and material, so a product with more is planned before import, or it arrives without its variants.

Passwords stay behind, and nobody needs them. Since February 2026, new Shopify stores use customer accounts that sign in with an email and a one-time code. Gift card balances can move with a migration app. Coupons become Shopify discounts, reviews move through your reviews app, and each plugin you rely on is matched to a Shopify app or a built-in feature.

  • Products, then customers, then past orders
  • Every count checked against the old store
  • Products with more than three options planned first
What moves from the old store to Shopify, in what order and how each part is checked. Customers sign in with a code sent to their email, so no passwords have to move.
301 REDIRECTS

Every old URL leads to its new page.

Google's guide to moving a site with URL changes comes down to a few rules: map every old URL to its new one, use a permanent server-side redirect for each, and keep the redirects for as long as possible, generally at least a year. It also warns against sending lots of old URLs to one unrelated page, such as the homepage, which it may treat as missing pages.

Shopify redirects an old address only once it stops loading a page, so every redirect is set up and clicked through before the domain switches over. Titles and descriptions come across too. Shopping ads need the same care: Google says that if a product's ID changes, 'you'll overwrite your product and its history,' so where your Shopping ads rely on that history, the feed keeps the old IDs.

  • Every old product, collection, page and post mapped
  • Each redirect tested before the domain moves
  • Shopping product IDs kept where your ads rely on them
The same old WooCommerce product URL after a move to Shopify, without and with a 301 redirect. With the redirect, visitors and search engines land on the product's new page.
LAUNCH TIMING

Launched in a quiet week, then watched for weeks.

The launch date is picked at the planning stage, in a slow stretch of your calendar, well ahead of your biggest sales, because problems are cheapest to fix while traffic is low. Before launch, everything gets tested: a test order for every payment method and shipping choice, every redirect clicked through, and each page of the new store set beside its old version on a phone and a laptop.

On launch day, the domain moves to Shopify and the new sitemap goes into Search Console. Then we watch. Google expects rankings to fluctuate during a move, and says a medium-sized site can take a few weeks or more before its new URLs show up. So for the first weeks we follow Search Console for pages Google can't find, and watch sales and tracking closely.

  • Launch date picked away from your big sales
  • Test orders and redirect checks before launch
  • Search Console, sales and tracking watched after
A migration launch plan: test orders and redirect checks before launch, the domain switch and new sitemap on the day, and Search Console, sales and tracking watched in the weeks after.
WHAT'S INCLUDED

A move to Shopify, planned page by page and tested before launch.

Every engagement also includes the growth strategy: profit targets, a channel plan and a 90-day roadmap you approve first.

  • Products, customers and orders

    Products with their variants, images and descriptions, customer records and order history, imported and checked against your old store.

  • Redirects and SEO

    A 301 redirect from every old product, collection, page and blog post URL to its new address, with titles and descriptions carried over.

  • Your new theme

    A Shopify theme set up or built around your products and brand, with navigation, collections and key pages ready for launch day.

  • Apps to replace plugins

    Each plugin you rely on matched to a Shopify app or a built-in feature, and your email platform, reviews and product feeds reconnected to the new store.

  • Payments, taxes and shipping

    Payment methods, tax settings and shipping rates set up and checked with test orders, so checkout works from the first day.

  • Launch and aftercare

    Your domain switched to Shopify, the new sitemap submitted to Google, and Search Console watched for errors in the weeks after.

HOW IT WORKS

How we move your store to Shopify.

  1. DAYS 1–2

    Plan

    Everything that has to move listed, and every old URL mapped to its new page.

  2. WEEK 1

    Build and import

    The Shopify store built, then products, customers and order history imported in the right order.

  3. BEFORE LAUNCH

    Test

    Test orders, redirects and SEO details checked, with the launch set in a quiet week well before your biggest sales.

  4. A QUIET WEEK

    Launch and watch

    Search Console, sales and tracking watched closely for the first few weeks.

TO GET STARTED

What we need from you on day one

  • Admin access to your current platform
  • A Shopify account, or we'll help you open one
  • Access to Google Search Console
  • Your busiest sale dates, so we launch away from them
HOW WE MEASURE IT

How we know the move worked.

A migration is judged in the weeks after launch. These are the numbers we watch, next to the old store's.

Redirect coverage
The target is all of them: every product, collection, page and post the old store had. One missing redirect can turn an old link or ranking into an error page.
Not found errors
Old addresses that Search Console reports as not found after the switch. Each one is a redirect still to add, or a link to fix.
Pages indexed
How many of the new store's pages Google has indexed, from Search Console. Shopify notes indexing can take a few days to a few weeks, and Google doesn't promise a timeframe.
Clicks from Google
Visits from Google search, from Search Console, set against the same weeks before the move. Some movement while Google recrawls is normal, but a steady drop usually points to a missing redirect or page.
Import match
Checked for products, customers and orders before launch. Anything short of a full match is traced before the domain moves.
CLIENT RESULTS

Trusted by Shopify brands since 2018.

All case studies →
100+
Shopify & DTC brands worked with
5.0
Rating from 8 reviews on Shopify
OUR APPROACH

What you gain by moving

HTTP Archive's report shows that in September 2026, 76% of Shopify sites passed all three of Google's Core Web Vitals for visitors on phones, against 39% of WooCommerce sites. The biggest gap was server response, which was fast on 84% of Shopify sites and 12% of WooCommerce sites. Hosting and security updates stop being your job too.

Every old URL needs a redirect

Shopify uses fixed address patterns: every product lives under /products and every collection under /collections. So most of your old URLs will change. Your Google rankings, links from other sites and links in old emails all point at those old addresses. Before launch, we map each old product, collection, page and blog post to its new URL, set up a 301 redirect for each one, and carry over titles and descriptions. After launch, we submit the new sitemap in Search Console and fix any page Google can't find. Our SEO work can pick up from there.

Plugins become apps

Plugins and extensions from your old platform don't run on Shopify. For each one you rely on, we find the Shopify app or built-in feature that does the job, and leave behind the ones you don't need. We move your product reviews across and reconnect your product feeds for Google and Meta, so your Shopping ads keep running after the switch. If you use Klaviyo or Omnisend, we connect it to Shopify and check that every flow still starts when it should.

Launch in a quiet week

We pick a launch date away from your big sales, so there's time to find and fix problems before traffic peaks. Before launch, we place test orders with each payment method and shipping option, and check the taxes on them. Once the store is live, we watch Search Console, sales and tracking closely for the first few weeks. Moving to Shopify Plus at the same time? See Shopify Plus. Haven't opened your Shopify account yet? Start a trial through our referral link. If you sign up through it, Shopify may pay us a commission, at no extra cost to you.

IS IT RIGHT FOR YOU?

Is it time to move to Shopify?

A good fit if

  • You sell on WooCommerce, Wix, Squarespace, BigCommerce or Magento, and keeping it running takes too much of your time.
  • Your old URLs bring in search traffic you can't afford to lose.
  • You want your customers and order history to come with you.
  • You can launch in a quiet stretch, away from your biggest sales.

Not the right fit if

  • Your biggest sale is only weeks away. Move after it, so there's time to fix anything that comes up.
  • Your current store is fast, stable and does things Shopify can't do easily. Read Shopify vs WooCommerce first.
KEEP EXPLORING

Go deeper on moving to Shopify.

FROM THE BLOG
INDUSTRIES WE DO THIS FOR
WORKS BEST WITH

Often paired with store migration.

All services →

Custom features, app clean-ups and launch prep for Shopify stores, built on a copy of your theme and priced before work starts.

  • Store builds and redesigns
  • Faster load times
  • Apps, tracking and integrations
ShopifyShopify PlusGA4

SEO

Technical fixes, better collection pages and useful content that bring in shoppers from Google without paying per click.

  • Technical SEO fixes for Shopify
  • Collection and product pages written for search
  • Monthly reports tied to sales
Technical SEOContentSearch Console

Checkout customization, B2B, expansion stores and launch planning for brands on Shopify Plus, or thinking about it.

  • Checkout extensions and Shopify Functions
  • B2B, wholesale and expansion stores
  • Big launches and sale days
Checkout extensibilityShopify FunctionsB2BLaunchpad
FAQ

Store migration: common questions.

Don't see your question? Ask Dair directly on the call.

Dair Rose
Still have a question?
Email or call. Dair replies personally.
Book a strategy call →

Yes. We move stores to Shopify from WooCommerce, Wix, Squarespace, BigCommerce and Magento, including products, customers and order history. Every old URL gets a 301 redirect to its new address.

A migration always carries some risk, so we plan for it: a 301 redirect from every old URL to its new page, titles and descriptions carried over, and Search Console watched after launch. Rankings can move a little while Google recrawls the new store.

Yes. Customers and past orders are imported along with your products, in that order, so each order links to the right customer. Passwords can't be copied, and they aren't needed: Shopify's customer accounts sign people in with a one-time code sent to their email.

Yes, because themes from other platforms don't run on Shopify. We set up or build a Shopify theme around your products and brand, so the new store can look familiar or get a fresh design.

In a quiet stretch, well before your biggest sales. That leaves time to test, launch and fix anything that comes up before traffic peaks.

Yes, once the product feed is reconnected, but their history depends on your product IDs. Google says that changing a product's ID overwrites the product and its history. So the feed is connected before launch, and the old IDs are kept where your Shopping ads rely on them.

It depends on the size of your catalog. The plan and URL map take the first two days, the store is built and your data imported in the first week, then everything is tested and the launch is set in a quiet week, away from your big sales. Big catalogs and custom features take longer.

It depends on the size of your catalog, your old platform and what has to be rebuilt. You'll get a clear price on the call.

Talk to Dair about store migration.

Book a free 30-minute call. Bring your numbers, and leave knowing what we'd fix first.