03 — BRING CUSTOMERS BACK

Omnisend experts for Shopify brands, since 2019.

We've run Omnisend for Shopify brands since 2019. We set up and manage your automations, campaigns, texts and push notifications, and keep your emails out of spam. Choosing between Omnisend and Klaviyo, or moving from one to the other? We'll tell you which fits your store, and handle the move.

30-minute call with Dair
The founder, not a sales rep.
OFFICIAL PARTNER
Omnisend Partner
Omnisend · automations ✓ All live
CHANNELS EmailSMSPush
  • Welcome Live
  • Cart recovery Live
  • Browse abandonment Live
  • Post-purchase Live
✓ Every automation checked against Shopify orders.
100+ BRANDS WE'VE WORKED WITH
Tuff Crowd
Rüfüs Du Sol
Haven Sleep Co
Amourprints
Soul Comfort
Boss Dog & Boss Cat
Second Slumber
Dloria
Kydeco
Model Home Accents
Scorched Laser
Luxe Furniture For Less
Urban Home
Astra Furniture
Nancy Homestore
Industrial Home
Tomasso Tables
IN SHORT

Omnisend management is the setup and running of a store's email, texts and push notifications in Omnisend: the automations, campaigns, segments and the settings that keep emails out of spam. We've run Omnisend for Shopify brands since 2019. We rewrite its ready-made workflows for your store, add texts and push where they're worth the interruption, and check each automation's results against your Shopify orders.

WORKS ON OmnisendEmailSMSPush
BEST FOR
Brands on Omnisend, or choosing between Omnisend and Klaviyo, that want email, texts and push working together.
HOW FAST
The audit on day one, the welcome, cart abandonment and post-purchase automations rebuilt by day three, campaigns and the other automations within two weeks, and texts once your number is verified.
WHAT YOU GET
Automations rewritten for your store with email, texts and push, campaigns sent to segments around your sales, your own sending domain with SPF, DKIM and DMARC, and new versions of each automation tested every month.
SOUND FAMILIAR?

Is Omnisend still running on its default settings?

Pick the one that sounds like you. Each comes with the fix we make.

Not sure which one it is? Ask Dair →

Ready-made automations, never changed

Omnisend's prebuilt workflows are quick to switch on and easy to forget: generic copy, default timing and the same discount for everyone.

HOW WE FIX IT Automations rewritten for your store

A plan that runs out in a sale month

Omnisend's Standard plan allows 12 emails per contact each billing cycle. Hit that during a busy sale and campaigns stop, and shoppers who leave a cart are dropped from the workflow until the cycle renews or you upgrade.

HOW WE FIX IT Your plan checked against your sale calendar

Every campaign sent to everyone

The whole list gets every campaign, including people who stopped opening months ago. Inbox providers notice, and more of your emails end up in spam.

HOW WE FIX IT Segmented campaigns planned around your sales
INSIDE THE WORK

Three jobs that make Omnisend pay its way.

Most of what Omnisend can do for a store comes from three places: workflows that use every channel, campaigns sent by lifecycle stage, and a clean move in when you switch from another tool.

WORKFLOWS

One cart workflow, three channels.

Omnisend can send email, texts and web push from one workflow, and each costs something different. Email comes with your plan. Web push is unlimited on paid plans. Texts are paid one by one, and since October 26, 2026 they come from a separate SMS subscription, even on Pro. So the cheaper channels go first, and a text is saved for shoppers the email and push didn't bring back.

We set the order, the gaps and the words from how your customers buy. The first message waits long enough for a fresh order to sync, so nobody is reminded about something they just bought. The email shows the products left behind, with their reviews. Push goes to shoppers who allowed notifications, and a text goes only to contacts who opted in to texts and still haven't ordered.

  • Email first, web push next, a text last
  • Every workflow stops the moment the shopper orders
  • Timing, copy and offers rewritten for your store
An Omnisend abandoned cart workflow: an email first, then web push, then a text only for shoppers who opted in to texts and still haven't ordered. Anyone who orders leaves the workflow at whatever step they've reached.
SEGMENTS

Campaigns sent by lifecycle stage.

Omnisend already sorts your customers into lifecycle stages, such as Champions, Loyalists, At Risk and About to be lost, from what they bought in the last year. Saved as segments, those stages decide who hears what. A stage can also start an automation, so a customer who slips into At Risk gets a reason to come back that week.

Champions and Loyalists see a launch first, without a discount they don't need. Contacts who haven't opened or clicked in 6 to 12 months stop getting campaigns, which is Omnisend's own advice, so the emails that do go out reach the inbox more often. On the Standard plan, it also saves your monthly email allowance for the people who buy.

  • Segments built from what people bought and how recently
  • Campaigns planned on a calendar around your sales and stock
  • Contacts who stopped engaging left out of campaigns
A launch planned by segment in Omnisend: the best lifecycle stages hear first, new subscribers and at-risk customers follow, and contacts inactive for a year are left out.
SWITCHING

A move from Klaviyo, planned week by week.

Coming from Klaviyo with 250 or more contacts? Omnisend's migration team recreates your live workflows, live sign-up forms and 10 most recent email templates for free, in around five business days once it has access. Your old campaign reports and statistics stay behind, because Omnisend says they can't be transferred. So before the move we export the contacts who opened or clicked recently, and we check each rebuilt workflow against the original before it goes live.

Then we build up sending. Omnisend suggests starting with contacts who opened in the last 30 to 90 days, and raising daily volume by 25 to 35% at a time over two to four weeks. Texts to the US and Canada wait for your toll-free number, which Omnisend says usually takes about five business days to verify and can take up to two weeks. Until the switch, the old account keeps sending, and only one tool ever sends cart reminders.

  • Subscribers moved with their email and SMS consent, and every unsubscribe
  • The old account kept sending until the new one is live
  • Sending built up from your most engaged contacts
An example move from Klaviyo to Omnisend over six weeks: contacts and workflows first, then sending built up from the most engaged contacts while the toll-free number is verified.
WHAT'S INCLUDED

Everything Omnisend can do, set up for your store.

Every engagement also includes the growth strategy: profit targets, a channel plan and a 90-day roadmap you approve first.

  • Account audit

    Your automations, campaigns, forms, segments, sending domain and SMS setup reviewed, with each automation's results checked against your Shopify orders.

  • Automations

    Welcome, cart and checkout abandonment, browse abandonment, post-purchase and win-back, rewritten for your store instead of left on the templates.

  • Email, SMS and push

    Texts and web push notifications added to the same workflows as your emails, sent only to people who opted in to each.

  • Segmented campaigns

    Campaigns planned around your launches, sales and stock, sent to segments built from what people bought and how recently.

  • Deliverability

    Your own sending domain with SPF, DKIM and DMARC, regular list cleaning and steady sending, so Gmail and Yahoo keep delivering your emails.

  • Switching platforms

    Moves from Klaviyo to Omnisend or back, with subscribers, consent and unsubscribes carried over and every automation rebuilt.

HOW IT WORKS

How we set up and run your Omnisend account.

  1. DAY 1

    Audit

    We review your Omnisend account, or plan the move if you're coming from Klaviyo or another tool. You keep the findings either way.

  2. DAYS 2–3

    Core automations

    We rebuild the automations that pay first: welcome, cart abandonment and post-purchase.

  3. WEEKS 1–2

    Campaigns and segments

    Campaigns start on a calendar built around your sales. Browse abandonment, win-back and push follow, and texts go live once your number is verified.

  4. EVERY MONTH

    Test and improve

    We test new versions of each automation, clean the list and plan the next big sale.

TO GET STARTED

What we need from you on day one

  • Access to your Omnisend account, or your Klaviyo account if you're moving
  • A staff account on your Shopify store
  • Your domain settings, for a branded sending domain
  • Your brand files
HOW WE MEASURE IT

What we watch in your Omnisend account.

Omnisend reports plenty on its own dashboard. These six decide what we change, and the first is always set against your Shopify orders.

Share of orders from Omnisend
How much of your business email, texts and push carry. By default Omnisend credits an order to any email opened or clicked in the 7 days before it, so we read this against Shopify's own orders.
Revenue per recipient
Puts a small workflow and a big campaign on the same scale, and shows which segments are worth sending to more often.
CTR
Click rate
A steadier guide than opens. Omnisend counts Apple Mail's automatic opens as engagement for sales attribution unless you turn that off, so we judge emails on clicks.
Unsubscribe rate
Read after every send, for email and texts separately. A jump means a segment heard from you too often or got the wrong offer.
Spam complaint rate
Google's sender guidelines require bulk senders to keep the spam rate shown in Postmaster Tools below 0.3%, and recommend staying under 0.1%. Sending only to engaged contacts keeps it low.
Email allowance used
For accounts on the Standard plan. Checked before every big sale, because at 100% campaigns stop and automations drop shoppers until the cycle renews.
CLIENT RESULTS

Trusted by Shopify brands since 2018.

All case studies →
100+
Shopify & DTC brands worked with
5.0
Rating from 8 reviews on Shopify
OUR APPROACH

Email, texts and push from one place

Omnisend sends email, SMS and web push notifications from the same automations. One cart abandonment workflow can send an email first, follow up with a text to shoppers who opted in, and stop as soon as they buy. The ready-made workflows are a fair starting point. We rewrite the timing, copy and offers for your store, and add texts and push where they're worth the interruption. To see what cart reminders could win back, try our free abandoned cart calculator.

Omnisend or Klaviyo?

We've run Omnisend since 2019 and we're partners with both, so we'll recommend whichever fits your store. In our experience:

  • Omnisend suits brands that want email, texts and push in one tool that's quick to set up and easy for a small team to run.
  • Klaviyo suits brands with lots of customer data that want deeper segments, predictions such as each customer's next order date, and more detailed reporting.

Moving between them works the same in either direction. We bring over every subscriber with their email and SMS consent, along with everyone who unsubscribed. We rebuild the automations and templates, keep the old account sending until the new one is live, and make sure only one tool sends cart reminders. Then we build up sending gradually, so inbox providers learn to trust the new account. Heading to Klaviyo? See our Klaviyo page.

Campaigns planned around your sales

Automations do the steady work, and campaigns carry your launches and sales. We plan them on a calendar around your offers and stock, and send each one to segments built from what people bought and how recently. For Black Friday, start with the Black Friday email and SMS calendar. It includes the Omnisend settings to check before the sale.

IS IT RIGHT FOR YOU?

Should Omnisend run your email, texts and push?

A good fit if

  • You're on Omnisend and its workflows still run on the templates.
  • You want email, texts and push in one tool that a small team can run.
  • You're moving to Omnisend from Klaviyo or another tool, or weighing the move.
  • You want email judged by the orders in Shopify, where each sale counts once.

Not the right fit if

  • You have lots of customer data and want deeper predictions and reporting. Klaviyo usually suits that better.
  • Texts are a big channel of their own for your brand. SMS marketing also covers tools built around texting, like Postscript and Attentive.
  • You haven't chosen an email platform yet. Start with email and SMS marketing, and we'll help you pick.
KEEP EXPLORING

Keep reading on Omnisend.

FREE TOOLS
Customers & email

Abandoned cart calculator

How much could abandoned cart emails and texts win back each month?

FROM THE BLOG
INDUSTRIES WE DO THIS FOR
WORKS BEST WITH

Often paired with Omnisend.

All services →

Automated emails and texts that bring past customers back to buy again, without paying for more ads.

  • Welcome, abandoned-cart and win-back emails
  • Weekly email campaigns
  • List growth and segmentation
EmailSMSKlaviyoOmnisend

Your Klaviyo flows, segments, campaigns and texts rebuilt and run, with the revenue it reports checked against Shopify.

  • A full Klaviyo account audit
  • Core flows and segments rebuilt
  • Revenue checked against Shopify
KlaviyoEmailSMS

Tracking that gets your sales to Meta, Google, TikTok and GA4, checked against your Shopify orders.

  • Meta Conversions API and GA4
  • Google Ads enhanced conversions
  • Every platform checked against Shopify
GA4Conversions APIEnhanced conversionsServer-side
FAQ

Omnisend: common questions.

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Dair Rose
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Neither is better for every store. Omnisend suits brands that want email, texts and push in one tool that's easy for a small team to run. Klaviyo suits brands with lots of customer data that want deeper segments and reporting.

Yes, in either direction. We move your subscribers with their email and SMS consent and your unsubscribes, rebuild the automations, and keep the old account running until the new one is live. Then we build up sending gradually so your emails keep reaching the inbox.

Yes. Omnisend sends email, SMS and web push notifications from the same automations, so one workflow can use all three. Texts need their own consent and a verified number before they can go out.

Texts moved out of the Pro plan. On October 26, 2026, Omnisend retired Legacy Pro and moved those accounts to the current Pro plan, where texts come from a separate SMS subscription, added automatically for accounts that had been texting. SMS credits expire after 60 days, and the Standard plan still allows 12 emails per contact each billing cycle, so we check your credits and your email allowance before a big sale.

Welcome, cart abandonment and post-purchase. Omnisend has ready-made versions of all three, and we rewrite their timing, copy and offers for your store before they go live.

It depends on how many automations we build and how many campaigns and texts you send each month. Your Omnisend plan is separate and paid to Omnisend. You'll get a clear price on the call.

Talk to Dair about Omnisend.

Book a free 30-minute call. Bring your numbers, and leave knowing what we'd fix first.