01 — GET MORE BUYERS

Sell internationally on Shopify, one market at a time.

We help Shopify brands open new countries one at a time, from the store they already have. Each market gets prices in its own currency, duties settled at checkout so nothing is due at the door, shipping and returns that still leave a profit, and its own place in Google, ads and email. If your next market is the US, it changed on August 29, 2025, when parcels stopped entering duty-free.

30-minute call with Dair
The founder, not a sales rep.
OFFICIAL PARTNER
Shopify Plus Partner
Markets ✓ Duties shown
  • USD United States Live
  • CAD Canada Live
  • GBP United Kingdom Live
  • AUD Australia Next
100+ BRANDS WE'VE WORKED WITH
Tuff Crowd
Rüfüs Du Sol
Haven Sleep Co
Amourprints
Soul Comfort
Boss Dog & Boss Cat
Second Slumber
Dloria
Kydeco
Model Home Accents
Scorched Laser
Luxe Furniture For Less
Urban Home
Astra Furniture
Nancy Homestore
Industrial Home
Tomasso Tables
IN SHORT

Selling internationally on Shopify means opening new countries from the store you already have, with Shopify Markets giving each one its own currency, prices, languages and domain. We open one market at a time: local prices, duties and taxes shown at checkout, shipping and returns that make sense, translations where shoppers need them, then Google, ads and email for that market.

WORKS ON Shopify MarketsDuties & taxesInternational SEO
BEST FOR
Brands already getting visitors or orders from other countries, ready to open a new market properly.
HOW FAST
The first market chosen in the first two days, set up and tested by the end of the first week, launched with Shopping, ads and email in week two, and profit by market reviewed every quarter.
WHAT YOU GET
A market set up in Shopify with its own currency, prices, duties, shipping, returns, translations and subfolder or domain, plus Google Shopping, ads and email for it.
SOUND FAMILIAR?

Getting visitors from abroad, but few orders?

Pick the one that sounds like you. Each comes with the fix we make.

Not sure which one it is? Ask Dair →

Surprises at checkout

Since August 29, 2025, parcels to the US no longer enter duty-free, whatever they're worth. Prices in the wrong currency and a duty bill at the door make shoppers give up, and a refused parcel costs you shipping both ways.

HOW WE FIX IT Local prices, with duties paid at checkout

Every country switched on at once

Opening every country at once spreads your ad budget thin. Your team ends up answering shipping, tax and returns questions for markets that barely sell.

HOW WE FIX IT One market at a time, chosen by the numbers

The wrong prices in Google

When every country shares the same pages, Google shows shoppers in the UK your US prices. Your new market has no pages of its own to rank.

HOW WE FIX IT A subfolder or domain for each market
INSIDE THE WORK

What a new market needs before its first ad.

Each new country comes down to three pieces of work: the settings in Shopify, a checkout with no surprises, and a launch order that puts the strongest market first.

SHOPIFY MARKETS

One store, with settings for each country.

The first decision in each country is the price. Your home price converted at today's exchange rate rarely works: shipping and duties add to what the shopper pays, and local brands set what looks normal. So each market gets its own prices, rounded the way shoppers there expect, with VAT or GST included in countries like the UK and Australia, where the price on the page is the price paid.

The second is who handles the paperwork. With Shopify Markets, you set each country's currency, duties and taxes yourself, and some countries ask you to register for their sales tax. With Managed Markets, open to stores in the continental US and some in Canada and the UK, Global-e becomes the merchant of record and takes that on. Either way, each market gets its own subfolder, like /en-gb, tagged so Google shows UK shoppers the UK version.

  • Prices set for each country from its landed cost
  • Tax shown the way each country expects
  • Managed Markets or your own setup, compared for each market
One Shopify store with four markets, each with its own currency, language and address. The UK is being tested with local orders before it opens.
CHECKOUT

The full price, paid at checkout.

Three things decide whether a shopper abroad pays: the price in their own currency, the delivery cost, and whether anything more will be due when the parcel arrives. Collecting duties and import taxes at checkout answers the last one, because the customer pays them with the order. It matters more than it sounds: surprise bills at the door lead to refused parcels, and a refused parcel is a sale you've already paid to ship.

Shopify works out duties from each product's HS code, the customs code for what it is, and its country of origin, so we fill in both for every product first. Shopify also says its duty charges are estimates and that wrong product details can still leave the customer a bill at delivery, which is why we check them. Then we set delivery rates and times, plan returns and place test orders with local addresses.

  • Prices and delivery costs in the shopper's currency
  • Duties and import taxes paid with the order
  • HS codes and country of origin filled in for every product
A UK shopper's view of a localized store on a phone: the price in pounds with VAT included, duties paid with the order, and delivery and returns explained before checkout.
LAUNCH ORDER

One market proven before the next one opens.

The order of launch comes from your own data. Sessions and orders by country show where demand already exists, and shipping and duty estimates show what each order would cost to deliver there. The market that goes first has real demand, a landed price that still competes, and returns you can handle. We open it properly, then point Google Shopping, ads and email at shoppers who already visit from there.

A quarter later we review that market's profit after shipping, duties and returns, and decide with you whether to grow it, fix it or open the next one. Its emails go out in its own time zone from the first day. Need a separate store for one country, with its own theme or payment providers? That's an expansion store on Shopify Plus.

  • Markets ranked by the visitors and orders you already have
  • One market opened and reviewed before the next
  • Profit judged after shipping, duties and returns
An example year of opening new markets: the UK chosen, set up, launched and reviewed a quarter later, before Australia opens.
WHAT'S INCLUDED

What each new market needs before you send it traffic.

Every engagement also includes the growth strategy: profit targets, a channel plan and a 90-day roadmap you approve first.

  • Choosing your next market

    Where your visitors and orders already come from, what shipping and duties would cost, and whether your prices still compete there.

  • Local currencies and prices

    Prices in each market's currency, rounded the way local shoppers expect, and tax included in markets like the UK and Australia.

  • Duties and taxes at checkout

    Duties and import taxes worked out and shown at checkout, so customers pay the full price up front and nothing more is due at the door.

  • Shipping and returns

    Delivery rates and times for each market, and a returns process that doesn't cost more than the order was worth.

  • Translations and international SEO

    Translations where shoppers need them, a subfolder or domain for each market, and the tags that tell Google which version to show where.

  • Ads and email for each market

    Campaigns with local prices and delivery promises, and email and texts sent in each market's time zone.

HOW IT WORKS

How we open a new country.

  1. DAYS 1–2

    Choose

    The first market chosen from your sales, shipping costs and margins.

  2. DAYS 3–5

    Set up

    Currency, prices, language, duties and shipping set up in Shopify Markets, and tested with local addresses.

  3. WEEK 2

    Launch

    Google Shopping, ads and email started for the new market.

  4. EVERY QUARTER

    Review and expand

    Profit by market reviewed, and the next market chosen.

TO GET STARTED

What we need from you on day one

  • A staff account on your Shopify store
  • Your shipping options and costs abroad
  • Your product HS codes, or we'll help find them
  • The countries you want to sell in
HOW WE MEASURE IT

How we tell if a market is worth keeping.

A market can look busy and still lose money once shipping, duties and returns are counted. These are the figures in every quarterly review.

CVR
Conversion rate by market
Whether visitors from a country buy. A big gap against your home market points to prices, delivery costs or checkout.
Landed cost
Price + shipping + duties and import taxes What the shopper really pays to get the product home. When it's well above local competitors, the market will struggle however good the ads are.
Profit per order by market
Order value − product, shipping, fees and returns What an order from that country keeps once cross-border shipping and returns are counted. Each quarterly review turns on it.
Return rate by market
Returns across a border cost more to handle, so a high rate can wipe out a market's profit on its own.
Refused parcels
A sign customers met a bill they didn't expect. Duties collected at checkout and accurate product details are the fix.
CLIENT RESULTS

Trusted by Shopify brands since 2018.

All case studies →
100+
Shopify & DTC brands worked with
5.0
Rating from 8 reviews on Shopify
OUR APPROACH

Start with the market you already sell to

Your store probably already gets visitors, and a few orders, from other countries. They're the best guide to where to open next. We look at what shipping and duties would add to each order, and whether your prices still compete once they're added. Seasons matter too: Australia's winter is North America's summer, so a collection may need a different launch date there. We open one market properly before adding the next.

Shoppers abroad want the full price up front

Before paying, a shopper abroad wants to see the price in their currency, what delivery costs and whether more will be due at the door. So we set prices in each market's currency, include tax where shoppers expect it and show duties and import taxes at checkout. Returns need a plan too: sending a parcel back across a border can cost more than the product. Selling from Canada? Our Vancouver page covers what changes for Canadian brands.

Give each market its own place in Google

When every country shares the same pages, Google shows one version to everyone. So each market gets its own subfolder or domain, and Shopify adds the tags that tell Google which version to show where. Translations go where shoppers need them, such as French for Quebec. For the UK and Australia, local spelling and sizes matter more than translation. Then each market gets its own Google Shopping listings, Facebook and Instagram ads with local prices and delivery promises, and email in its own time zone. Need a separate store for one country? Expansion stores come with Shopify Plus.

IS IT RIGHT FOR YOU?

Ready to sell in another country?

A good fit if

  • You already get visitors, and maybe some orders, from other countries.
  • Your products can cross a border at a cost that still leaves a profit.
  • You'd rather open one market properly than switch on every country at once.
  • You want every market run from the store you already have.

Not the right fit if

  • Your products can't ship to a country, or cost more to send back than they're worth.
  • A country needs its own theme, payment providers or checkout settings. That calls for an expansion store on Shopify Plus.
  • Your home market still has room to grow and your budget is tight. Spend it where you already sell, with Facebook and Instagram ads.
KEEP EXPLORING

Before you open your next market.

FREE TOOLS
FROM THE BLOG
INDUSTRIES WE DO THIS FOR
WORKS BEST WITH

Often paired with selling internationally.

All services →

Checkout customization, B2B, expansion stores and launch planning for brands on Shopify Plus, or thinking about it.

  • Checkout extensions and Shopify Functions
  • B2B, wholesale and expansion stores
  • Big launches and sale days
Checkout extensibilityShopify FunctionsB2BLaunchpad

Custom features, app clean-ups and launch prep for Shopify stores, built on a copy of your theme and priced before work starts.

  • Store builds and redesigns
  • Faster load times
  • Apps, tracking and integrations
ShopifyShopify PlusGA4

Facebook and Instagram ads that find new buyers, with budgets set by your margins.

  • New customers reported apart
  • Ads for new and returning shoppers
  • Weekly budget management
FacebookInstagram
FAQ

Selling internationally: common questions.

Don't see your question? Ask Dair directly on the call.

Dair Rose
Still have a question?
Email or call. Dair replies personally.
Book a strategy call →

With Shopify Markets, from the store you already have. Each market gets its own currency, prices, shipping, languages and domain or subfolder. Start with one country you already get visitors from, and set up duties, shipping and returns before you advertise there.

Most likely, if you ship from outside the US. Since August 29, 2025, low-value parcels no longer enter the US duty-free, and the duty depends on what the product is and where it was made. You can collect it at checkout through Shopify, build it into your US prices or ship from a US warehouse, and we work out which leaves the most profit on your products.

Subfolders, like /en-gb on your main domain, are the simplest and build on the search reputation your domain already has. A country domain can feel more local but has to earn its rankings on its own. Shopify adds the language tags for either, so Google shows each country the right version.

Either the customer pays them when the parcel arrives, or you collect them at checkout so the price they see is the price they pay. Surprise bills at the door lead to refused parcels. So we set up duties at checkout wherever your Shopify plan and payment setup allow it.

Usually not. Shopify Markets handles currencies, prices, languages and domains for many countries from one store. A separate expansion store on Shopify Plus makes sense when a country needs its own theme, payment providers or checkout settings.

It depends on how many markets you open, whether they need translations and how your shipping and duties are set up. You'll get a clear price on the call.

Talk to Dair about selling internationally.

Book a free 30-minute call. Bring your numbers, and leave knowing what we'd fix first.