01 — GET MORE BUYERS

Shopify product feed management, one clean feed for every channel.

When Merchant Center suspends your account, every Shopping ad stops at once. We find the cause on your store and fix it before Google takes another look, then clear your rejected products, best sellers first. After that we keep one clean feed from Shopify going to Google, Meta, TikTok, Pinterest and Microsoft, with titles written the way people search and labels that show which products make money.

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Google Partner
Merchant Center feed ✓ Approved
  • Table 3 Solid oak dining table, natural finish Fixed
  • Duvet Linen duvet cover, queen, sage green Approved
  • Lamp Brass floor lamp with linen shade Approved
ONE FEED TO GoogleMetaTikTokPinterestMicrosoft
100+ BRANDS WE'VE WORKED WITH
Tuff Crowd
Rüfüs Du Sol
Haven Sleep Co
Amourprints
Soul Comfort
Boss Dog & Boss Cat
Second Slumber
Dloria
Kydeco
Model Home Accents
Scorched Laser
Luxe Furniture For Less
Urban Home
Astra Furniture
Nancy Homestore
Industrial Home
Tomasso Tables
IN SHORT

Product feed management is keeping the product data that ad channels read, such as titles, prices, stock, images and barcodes, complete, accurate and approved. We start with rejected products and Merchant Center suspensions, then build one clean feed from your Shopify store and send it to Google, Meta, TikTok, Pinterest and Microsoft, with titles written the way people search and labels that show which products make money.

WORKS ON GoogleMetaTikTokPinterestMicrosoft
BEST FOR
Brands with rejected products or a suspended Merchant Center account, and brands advertising on several channels from one catalog.
HOW FAST
An audit on day one, rejected products and policy problems fixed within about 3 days, titles and attributes optimized in the first two weeks, then the feed checked every week.
WHAT YOU GET
Rejected products and suspensions fixed at the source, titles and attributes written for search, custom labels for margin, and one clean feed sent to every channel you sell on, with regular checks for new errors.
SOUND FAMILIAR?

Rejected products, or a suspended Merchant Center?

Pick the one that sounds like you. Each comes with the fix we make.

Not sure which one it is? Ask Dair →

A suspended Merchant Center account

Google flags your store for misrepresentation, missing policies or prices that don't match your site. Every Shopping ad stops at once, and the notice rarely says exactly what to fix.

HOW WE FIX IT The real cause fixed before a review is requested

Rejected products and warnings

Missing GTINs, prices or stock that don't match your store, and images Google won't accept. Every rejected product is one that can't show up in your Shopping ads.

HOW WE FIX IT Errors fixed at the source, in Shopify

Titles nobody searches for

Your feed uses the names on your store, like "The Aria". Google has no reason to show that product to someone searching for a linen sofa.

HOW WE FIX IT Titles written the way people search
INSIDE THE WORK

The work behind a feed that gets approved.

Every product ad starts as a row in your feed, and so does much of what AI assistants show about your products. When the row is wrong, the ad is wrong or doesn't run.

FEED ATTRIBUTES

The details Google needs, filled in at the source.

Google reads each product's row in your feed to decide which searches it can show for. Much of what holds a product back never shows up as a rejection: an empty barcode field, a product type like 'Lighting' that tells Google little, a variant with no color. The product stays approved and quietly misses the searches it should win.

So we fill the gaps in Shopify, where every channel picks them up: barcodes, brand, color and size, titles rewritten in the words shoppers type, and images without the sale badges Google rejects. The feed price also has to match the product page, so prices are checked against checkout.

  • GTINs, brand, color, size and material filled in
  • Titles that lead with what shoppers type
  • Fixes made in Shopify, so every channel gets them
Feed fixes for one table lamp in Merchant Center: an internal name rewritten as a searchable title, the missing barcode, brand and color filled in, a sale badge taken off the image and a margin label added.
EVERY CHANNEL

One feed, sent to every channel.

Each channel reads your products through its own app or feed, and each checks the data on its own schedule. So when a price changes or a barcode gets fixed, we watch each channel's diagnostics until the change shows up everywhere. A product approved on Google can still be rejected on Meta for a different reason, and only that check catches it.

The same product data now reaches AI shopping. Shopify's Agentic Storefronts send your catalog to ChatGPT, Microsoft Copilot and Perplexity, where shoppers can buy in the chat. Google's AI Mode shows products from its Shopping Graph, which Google says holds more than 50 billion listings, with more than 2 billion refreshed every hour. A wrong price or a vague title follows your product into those answers.

  • One source of product data: your Shopify store
  • Each channel's diagnostics checked after every fix
  • The same clean data for AI shopping on Google, ChatGPT, Copilot and Perplexity
One clean feed built from your Shopify store, with fixes and margin labels added once, then sent to Google, Meta, TikTok, Pinterest and Microsoft, each showing its own status.
SUSPENSIONS AND REJECTIONS

Every cause fixed before Google takes another look.

A misrepresentation suspension stops every Shopping ad and free listing at once, often with no warning, and the notice rarely names the page that caused it. What Google's policy looks for is on your store: delivery or return terms that are hard to find, fees that only show up at checkout, a business name or contact details that don't check out.

So we go through the whole store before asking Google for anything: contact details, return and shipping policies, prices that match checkout, product claims and images. Only when everything is in order do we request a review. For some violations Google limits how many reviews you can request, so asking before everything is fixed can use one up. Google says a review can take up to 7 days. Rejected products are worked through the same way, starting with the ones that sell best.

  • The whole store checked before a review is requested
  • Contact details, policies and prices made consistent
  • Rejected products fixed in order of what they sell
A Merchant Center recovery checklist after a misrepresentation suspension: contact details, policies, prices and images checked first, and the review requested last.
WHAT'S INCLUDED

Clean, complete product data for every channel you sell on.

Every engagement also includes the growth strategy: profit targets, a channel plan and a 90-day roadmap you approve first.

  • Merchant Center fixes

    Suspensions and rejected products traced to their cause and fixed on your store and in the feed, before a review is requested.

  • GTINs and attributes

    Barcodes, brand, color, size, material and the other details Google and Meta use to match your products to searches.

  • Titles written for search

    Product titles that lead with what shoppers type, like the product type, material and size, instead of internal names.

  • Custom labels for margin

    Labels that group products by margin, price range or best sellers, so campaigns can spend more on the ones that make money.

  • One feed for every channel

    One clean feed from your Shopify store, sent to Google, Meta, TikTok, Pinterest and Microsoft in the format each one needs.

  • Ongoing monitoring

    Each channel's diagnostics checked every week, best sellers first, so a new rejection or a price mismatch gets fixed before it costs a week of sales.

HOW IT WORKS

How we fix and run your product feed.

  1. DAY 1

    Audit

    Merchant Center diagnostics, disapprovals and missing details reviewed product by product.

  2. DAYS 2–3

    Fix

    Policy problems and rejected products fixed at the source, so the fixes stay fixed.

  3. WEEKS 1–2

    Optimize

    Titles, attributes and custom labels rewritten the way people search and the way your campaigns need.

  4. EVERY WEEK

    Connect and monitor

    The feed sent to Google, Meta, TikTok, Pinterest and Microsoft, and checked every week.

TO GET STARTED

What we need from you on day one

  • Access to Google Merchant Center
  • A staff account on your Shopify store
  • Your product data source, if it isn't Shopify
  • Your margins, for custom labels
HOW WE MEASURE IT

How we measure a healthy feed.

Feed work is judged by what it lets your ads do: how much of the catalog can show, and how well each product does when it shows.

Approval rate
How much of your catalog can show in Shopping ads and free listings at all. Every rejected product is one shoppers can't find there.
Attribute completeness
The share of products with a GTIN or part number, brand, color, size and material filled in. Gaps here are why a product misses searches it should match.
Price and stock mismatches
Products whose feed price or stock differs from the site Google's specification says the feed price has to match your product page. The right number here is zero, because mismatches lead to rejected products.
CTR
Click-through rate
How often a product ad gets clicked when it shows. Better titles and images move it, so it's a good check on feed work.
Break-even ROAS by label
Margin labels let campaigns judge each group by its own target. A product with the example store's 41.8% margin breaks even at about 2.4×, and one with half that margin needs about 4.8×.
CLIENT RESULTS

Results across our clients.

All case studies →
$90M+
Client revenue tracked
$10M+
Ad spend managed
100+
Shopify & DTC brands worked with
24×
Fastest growth, in five months
OUR APPROACH

Every channel builds ads from your feed

Google Shopping, Performance Max, Meta's catalog ads, TikTok and Pinterest all build product ads straight from your feed. The title becomes the headline, the image becomes the ad, and the price has to match your store exactly. When the feed is wrong, the ads are wrong, or they don't run at all. AI assistants read the same product data when they suggest what to buy, so a clean feed helps there too. That's part of AI search optimization.

Fix it once, in Shopify

Many feed problems start in the store: a missing barcode, a vague product type, a variant without a color. A fix made in only one channel's feed leaves the same problem everywhere else. So we fix the data in Shopify where we can, then send one clean feed to Google, Meta, TikTok, Pinterest and Microsoft. Every channel shows the same products, prices and stock.

Labels that point your budget at profit

Ad platforms can't see your margins unless your feed tells them. We add custom labels for margin, price range and best sellers, so Google Ads and Facebook and Instagram ads can spend more on the products that make money. A low-margin product needs a much higher return to pay for itself, as our break-even ROAS calculator shows. If we already run your Google Ads, basic feed fixes are part of that service. This one is for brands that need the feed fixed and managed across every channel.

IS IT RIGHT FOR YOU?

Does your feed need its own fix?

A good fit if

  • Products keep getting rejected in Merchant Center, or your account is suspended.
  • You advertise on several channels from the same catalog.
  • Your products show up under internal names nobody searches for.
  • Your Shopping campaigns can't tell high-margin products from low ones.

Not the right fit if

  • We already run your Google Ads. Basic feed fixes are part of that service.
  • You sell a handful of products on one channel, and Shopify's sales channel app keeps them approved.
KEEP EXPLORING

More on feeds and Shopping ads.

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FROM THE BLOG
INDUSTRIES WE DO THIS FOR
WORKS BEST WITH

Often paired with product feeds.

All services →

Shopping and search ads that reach people already looking for what you sell, managed for profit.

  • Shopping and Performance Max
  • A clean Merchant Center feed
  • Weekly budget management
ShoppingPerformance MaxSearch

Pages, product data and mentions that help AI assistants like ChatGPT, Claude and Gemini find your brand and recommend your products.

  • Pages AI assistants can read and quote
  • Accurate product and structured data
  • Monthly checks across the major assistants
ChatGPTClaudeGeminiPerplexityCopilotMeta AIGrokGoogle AI Mode

Shopping and search ads on Bing, Yahoo and Copilot, where clicks often cost less than on Google.

  • Shopping from Microsoft Merchant Center
  • Google campaigns imported and adapted
  • Managed against your profit targets
BingCopilotShoppingSearchPerformance Max
FAQ

Product feeds: common questions.

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Dair Rose
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Usually for misrepresentation. Google couldn't confirm who you are, or found something it sees as misleading: missing return or shipping policies, no contact details, or prices that don't match your store. The notice rarely says which, so we check the whole store before asking for a review.

Start with the reason Google gives for each product, then fix it in Shopify as well as the feed, so it stays fixed. Common causes are missing GTINs, prices or stock that don't match your site, and images with promotional text or watermarks.

If a product has a manufacturer's barcode, yes. Google uses it to match your product to searches. If you make your own products without barcodes, the feed can tell Google they don't have one and give your brand and product number instead.

Yes. We keep one clean source of product data and send it to each channel in the format it needs, so a fix made once shows up everywhere. Pinterest and Microsoft can use the same feed.

Extra fields you fill in yourself, such as margin, price range or best seller. Google and Meta let you split campaigns by them, so ads can spend more on products that make money and less on the ones that don't.

Google says a review can take up to 7 days once it's requested. The fixes on your store come first. For some violations Google limits how many reviews you can request, so we only ask once everything on the store is fixed.

It's a big part of it. Shopify's Agentic Storefronts send your catalog to ChatGPT, Microsoft Copilot and Perplexity, and Google's AI Mode shows products from its Shopping Graph, which Google says holds more than 50 billion listings. A missing size, an old price or a vague title follows your product into those answers, so the same clean data matters there too.

It depends on how many products you have and how many channels we send the feed to. You'll get a clear price on the call.

Talk to Dair about product feeds.

Book a free 30-minute call. Bring your numbers, and leave knowing what we'd fix first.