01 — GET MORE BUYERS

TikTok Shop for Shopify brands, with creators selling for you.

We set up and run TikTok Shop for Shopify brands selling to US shoppers, and judge it by what each order leaves after TikTok's fee, the creator's commission and the samples it took to get there. We choose the creators and follow up on every sample. Shop ads go behind the videos that already sell, and orders and stock stay in sync with Shopify, so a video that takes off can't sell stock you don't have.

30-minute call with Dair
The founder, not a sales rep.
TikTok Shop · this week ✓ Synced
● LIVE
  • Creators sent samples This week
  • Shoppable videos Posting
  • Shop ads ▲ Scale
  • Orders and stock ✓ In sync
100+ BRANDS WE'VE WORKED WITH
Tuff Crowd
Rüfüs Du Sol
Haven Sleep Co
Amourprints
Soul Comfort
Boss Dog & Boss Cat
Second Slumber
Dloria
Kydeco
Model Home Accents
Scorched Laser
Luxe Furniture For Less
Urban Home
Astra Furniture
Nancy Homestore
Industrial Home
Tomasso Tables
IN SHORT

TikTok Shop management is setting up and running a brand's shop inside TikTok, where people buy from videos and LIVE sessions without leaving the app. For Shopify brands selling to US shoppers, we keep products, stock and orders in sync with Shopify, get creators sampling and promoting your products for a commission, and put Shop ads behind the videos that sell.

WORKS ON TikTok ShopAffiliatesLIVE
BEST FOR
Brands selling to shoppers in the US, with products that show well on video and room in their margins to pay creators.
HOW FAST
Your products and margins checked in the first two days, the shop set up and submitted for TikTok's review in the first week, then creators, Shop ads and LIVEs every week once it's approved.
WHAT YOU GET
A shop synced with Shopify, listings written for TikTok shoppers, creators sampling your products, shoppable videos and LIVE sessions, Shop ads with a return target set from your margins, and shop health checked every week.
SOUND FAMILIAR?

Selling on TikTok Shop, but not making much from it?

Pick the one that sounds like you. Each comes with the fix we make.

Not sure which one it is? Ask Dair →

Samples that never become videos

Sales come from creators' videos, and every free sample costs you a product and a shipping label whether the creator posts or not. Send them to the wrong creators and the samples cost more than they sell.

HOW WE FIX IT Samples sent to creators whose videos sell

Stock and orders out of sync

A product sells on TikTok after it sold out in your store, or an order ships late. Late and canceled orders count against your shop.

HOW WE FIX IT Products, stock and orders synced with Shopify

Busy, but not profitable

TikTok's fees, creator commissions, free samples and discounts add up. A shop with plenty of orders can still lose money on each one.

HOW WE FIX IT Commissions and ad targets set from your margins
INSIDE THE WORK

Where TikTok Shop sales come from.

Listing products is the easy part. The work is getting creators to post videos that sell, without samples and commissions that leave each order at a loss.

CREATOR AFFILIATES

Samples go where they'll turn into videos.

Creators earn a commission only when their videos sell, so the cost you carry up front is the samples. Each one is a product and a shipping label you pay for whether the creator posts or not. So we send samples to creators whose past videos sell products like yours, follow up after delivery and track how many samples turn into videos.

Commissions are set product by product from what an order leaves after TikTok's fee and the product's cost, so a creator's sale still leaves you a profit. Creators who sell well get a target collaboration, an invitation at a higher rate that takes priority over your open rate.

  • Creators chosen for videos that sell products like yours
  • A follow-up after every sample
  • Higher rates for the creators who sell
A creator pipeline for a candle brand: invitations out, samples on their way, and posted videos with the product tagged, the best of them picked for Shop ads.
PROFIT PER ORDER

Every cost of an order, counted before we scale it.

A busy shop can still lose money. Each order pays TikTok's referral fee and the creator's commission, sometimes with a discount on top, and the samples that got the video made cost money too. Spread those samples over the orders they brought in, and a product that looks profitable can turn out to lose money on every sale.

So before Shop ads spend anything, we work out what one order of each product leaves you. Commissions and the GMV Max return target are set from that number. A product that can't cover a commission and a sample stays off TikTok Shop and sells through your own store instead. It's the same math as our free break-even ROAS calculator.

  • Profit per order worked out for every product
  • Sample costs spread over the orders they brought in
  • Commissions and Shop ads targets set from that profit
Everything one TikTok Shop order pays before it leaves a profit. Commissions and Shop ads targets are set from the last line.
LIVE SELLING

A LIVE is a shop with a host.

A LIVE needs a host, a plan and someone's time, so it pays best when there's a reason to watch now: a launch, a restock or an offer that ends with the stream. Brands without a host of their own can start with creators who already sell on LIVE, paid by commission like any other affiliate.

We plan each LIVE around one offer: which products, in what order, what to show for each one, and the questions to answer before anyone asks. The product on camera is the one pinned on screen, as TikTok's seller guide advises, and the host repeats the key details for viewers who just joined. Afterward we look at what sold and plan the next one from that.

  • LIVEs planned around a launch, a restock or an offer
  • Creators who sell on LIVE, for brands without a host
  • What sold, reviewed after every LIVE
A TikTok Shop LIVE on a phone: the host shows a candle on camera, the product being shown is pinned at the bottom of the screen, and viewers buy without leaving the app.
WHAT'S INCLUDED

What we do to get your products selling on TikTok Shop.

Every engagement also includes the growth strategy: profit targets, a channel plan and a 90-day roadmap you approve first.

  • Shop setup and catalog sync

    We connect your Shopify catalog to TikTok Shop through TikTok's Shopify app, so products, stock and orders stay in sync.

  • Listings that sell

    Titles, images, videos and product details written for TikTok shoppers, and checked against TikTok's listing rules before they're submitted.

  • Creator affiliates

    We find creators who fit your brand, set commissions, send samples and follow up, so more of those samples turn into videos.

  • Shoppable videos and LIVE

    Videos from your own account with your products tagged, and LIVE selling sessions planned around launches and offers.

  • TikTok Shop ads

    GMV Max campaigns that put budget behind the products and videos already selling, with a return target set from your margins.

  • Shop health

    We watch shipping times, cancellations, returns and replies to customers every week, so your shop stays in good standing.

HOW IT WORKS

How we launch and grow your TikTok Shop.

  1. DAYS 1–2

    Check and plan

    Your products checked against TikTok Shop's rules, and your margins worked out for commissions and Shop ads.

  2. DAYS 3–5

    Set up the shop

    The shop set up, synced with Shopify and submitted for TikTok's review.

  3. ONCE APPROVED

    Creators and samples

    Samples go to creators who fit, with commissions your margins allow, and LIVEs get planned.

  4. EVERY WEEK

    Grow

    Shop ads, creator videos and LIVEs, with sales and profit reviewed every week.

TO GET STARTED

What we need from you on day one

  • Access to your TikTok Shop Seller Center, or the details to open one
  • A staff account on your Shopify store
  • Products we can send to creators as samples
  • Your product and shipping costs
HOW WE MEASURE IT

The numbers behind a profitable shop.

TikTok's dashboards report plenty of sales figures. These are the ones that show whether the shop makes money and stays in good standing.

GMV
Gross merchandise value
Total value of orders placed Sales before TikTok's fees, creator commissions, refunds and samples come out. It shows reach, and says little about profit.
Profit per order
Price − product, shipping, TikTok's fee, commission, discount and returns What each order leaves after everything TikTok Shop takes, including the orders that come back. It's the number commissions and ad targets are set from.
Sample-to-post rate
How many free samples turn into videos. When it's low, samples are going to the wrong creators, and each one costs you a product and the shipping.
ROI
Shop ads return
The target GMV Max campaigns spend toward. TikTok's help center says GMV Max counts every order of the campaign's products while it runs, whether or not the buyer saw an ad, so we judge Shop ads on the shop's total profit.
Late dispatch rate
How often orders miss TikTok's shipping deadline. Above 10%, TikTok's rules say enforcement action follows, so we watch it every week.
CLIENT RESULTS

Results across our clients.

All case studies →
$90M+
Client revenue tracked
$10M+
Ad spend managed
100+
Shopify & DTC brands worked with
24×
Fastest growth, in five months
OUR APPROACH

On TikTok Shop, creators do the selling

People on TikTok Shop usually find a product in a video or a LIVE session, then buy without leaving the app. So getting your products listed is only the start. The work that drives sales comes after: finding creators who fit your brand, sending samples to the ones likely to post, following up, and putting Shop ads behind the videos that sell. The best of those videos can also run as TikTok ads that send shoppers to your Shopify store. They give the next round of ad creative proven hooks to build on.

Your Shopify store stays at the center

TikTok's Shopify app syncs products, stock and orders between the two, so TikTok orders land in your Shopify admin and ship like the rest. We check that variants, prices and stock match before the first sale, because TikTok scores every shop on how it ships: a regular order has to be marked in transit within 2 business days, and a shop that misses that too often faces enforcement. Prices stay in step with your store, and launches are planned for both at once. If you sell on Amazon too, our Amazon team works from the same plan.

IS IT RIGHT FOR YOU?

Is TikTok Shop right for your products?

A good fit if

  • You sell to shoppers in the US.
  • Your products show well in a short video or a LIVE.
  • Your margins leave room for TikTok's fees, a creator's commission and free samples.
  • You sell on Shopify and want TikTok orders to ship like the rest.

Not the right fit if

  • Your customers aren't in the US, where we run TikTok Shop.
  • You'd rather every sale went through your own checkout. TikTok ads send viewers to your Shopify store instead.
  • A product can't cover a creator's commission and a free sample. That one stays off TikTok Shop.
KEEP EXPLORING

More on selling with creators.

FREE TOOLS
FROM THE BLOG
INDUSTRIES WE DO THIS FOR
WORKS BEST WITH

Often paired with TikTok Shop.

All services →

TikTok video ads and Spark Ads that look like the rest of the feed and find new buyers, with budgets set by your margins.

  • Judged by Shopify orders, not views
  • Native video and Spark Ads
  • New ads tested every week
TikTokSpark AdsSmart+

New ad ideas every week, tested with real budget. Winners get scaled, losers get switched off fast.

  • UGC, image and video ads
  • Testing new hooks and angles
  • Scaling the ads that work
UGCStaticVideo

Sponsored Products, Brands and Display campaigns run by our Amazon team, judged by profit after Amazon's fees.

  • Sponsored Products, Brands and Display
  • Keyword research and harvesting
  • Budgets judged by profit after fees
Sponsored ProductsSponsored BrandsSponsored Display
FAQ

TikTok Shop: common questions.

Don't see your question? Ask Dair directly on the call.

Dair Rose
Still have a question?
Email or call. Dair replies personally.
Book a strategy call →

It sets up your shop, connects your catalog and gets creators selling your products, then runs Shop ads and keeps the shop within TikTok's shipping and service rules. We do all of it, planned together with your TikTok ads and your Shopify store.

Yes. TikTok's Shopify app syncs your products and stock to TikTok Shop and sends TikTok orders to Shopify, so you ship them like any other order. We set it up and check the sync before you start selling.

Creators tag your products in their videos and LIVE sessions and earn a commission on each sale. You can open products to any creator or invite specific ones, and send free samples so they can try the product first.

TikTok ads send shoppers to your Shopify store to buy. With TikTok Shop, they buy inside the TikTok app without leaving the video. Many brands use both, and we plan them together so the same creator videos work in each.

Ship on time with valid tracking, keep cancellations and returns low, and answer customer messages quickly. TikTok scores every shop on these, and a low score can limit what your shop can do. We check them every week.

Some buyers would have found you anyway, so we watch your store's sales next to the shop's. TikTok Shop mostly reaches people who discover a product in a video and buy it there without leaving the app. Prices stay the same in both places, and TikTok orders land in Shopify, so every sale shows up in one admin.

It depends on how many products you sell, how many creators we work with and whether we run Shop ads. You'll get a clear price on the call.

Talk to Dair about TikTok Shop.

Book a free 30-minute call. Bring your numbers, and leave knowing what we'd fix first.