Amourprints case study
Personalized wall art
$2M to $11M
Every dollar spent on Meta ads brought back $5.50 in revenue on average, for twelve months straight.
01 — GET MORE BUYERS 
30-minute call with Dair
The founder, not a sales rep. No hard sell. 
Facebook & Instagram ads for Shopify brands, managed for profit.
We plan, run and scale Facebook and Instagram ads for Shopify and DTC brands doing $10K to $1M a month. Every campaign is judged by the profit it brings in, not by clicks or a ROAS screenshot, and it's run by the same senior team that looks after your store and email.
30-minute call with DairThe founder, not a sales rep. No hard sell.
OFFICIAL PARTNER
$10M+ad spend managed across Meta and Google
+450% revenueAmourprints, client result
TRUSTED BY 50+ DTC BRANDS
SOUND FAMILIAR?
Spending more on Facebook and Instagram, but not keeping more?
If one of these sounds like your store, you're in the right place. Here's what we change.
Not sure which one it is? Ask Dair → WHAT'S INCLUDED
Everything it takes to run Facebook and Instagram ads that pay for themselves.
Every engagement also includes the growth strategy: profit targets, a channel plan and a 90-day roadmap you approve first.
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Tracking you can trust
We set up the Meta pixel and Conversions API properly, and check them against your Shopify orders before spending more.
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Profit targets
We work out your break-even return on ad spend from your margins, and manage every campaign against it.
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Prospecting
Broad and Advantage+ campaigns that find new buyers, with budgets that follow what's profitable.
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Catalog ads
Ads that show each shopper the products they looked at, pulled from a clean, complete product catalog.
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Retargeting
Ads for people who visited, added to cart or bought before, so warm shoppers don't slip away.
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Weekly management and reporting
Every week we move budget toward what's working, cut what isn't, and send clear numbers: spend, revenue, new customers and profit.
HOW IT WORKS
How we take over your Meta ads.
- DAYS 1–5
Audit and fix
We go through your ad account, pixel and margins, show you where money is being wasted, and fix the tracking and your profit targets straight away. You keep the findings either way.
- WEEKS 1–2
Launch
We restructure the campaigns and launch the first batch of new ads.
- WEEKS 3–10
Scale
We raise spend step by step, test new ads every week and cut anything that isn't paying back. The optimizing never stops.
- WEEKS 11–13
Review
We review the quarter with you and plan the next one, adding Google or TikTok when the numbers support it.
OUR APPROACH
Why we manage Meta ads for profit, not ROAS
Return on ad spend tells you how much revenue your ads brought in. It says nothing about what you kept. A 3× ROAS can lose money on one product and make a healthy profit on another, depending on your margins, shipping costs and discounts.
So before we scale anything, we work out your break-even ROAS: the point where an ad pays for itself after product costs. Every campaign is managed against that number, and budgets only go up while the ads stay above it. We walk through the math in Your ROAS looks great. So why isn't your Shopify store making money?, or you can work out yours with our free break-even ROAS calculator.
On Meta, the ad itself does most of the work
Meta's system has become very good at finding buyers on its own. What it can't do is decide what your ad says. That's why fresh creative matters more than clever targeting, and why we test new ads every week. When Amourprints held a 5.5× return on Meta for twelve months straight, weekly ad testing was a big part of it. See Ad creative & testing for how we make them.
Ads are only as good as the store behind them
If your product page is slow, or abandoned carts never get a follow-up email, better ads just mean paying for more people to leave. That's why the same team plans your ads, your store and your email. Meta also works best alongside Google Ads: Meta finds people who don't know you yet, and Google catches them when they search.
WORKS BEST WITH
Better together, from one plan.
All services →New ad ideas every week, tested with real budget. Winners get scaled, losers get switched off fast.
- UGC, image and video ads
- Testing new hooks and angles
- Scaling the ads that work
UGCStaticVideo
Shopping and search ads that reach people already looking for what you sell, managed for profit.
- Shopping and Performance Max
- A clean Merchant Center feed
- Weekly budget management
ShoppingPerformance MaxSearch
Product and landing pages redesigned to turn visitors into buyers, then tested to prove which version makes more money.
- Review of where shoppers drop off
- Product and landing page redesigns
- Ongoing A/B tests
A/B testingHeatmaps
FAQ
Meta ads: common questions.
Don't see your question? Ask Dair directly on the call.
Still have a question?
Email or call. Dair replies personally.
Yes. Meta runs both from one ad account, and we manage them together, including placements like Reels and Stories when they suit your products.
Enough to test properly, and never more than your margins can support. We work out your break-even return on ad spend first, then recommend a starting budget on the call.
Tracking fixes happen in the first few days, and the first new ads usually go live within two weeks. Ad growth usually picks up from month two, and the biggest jumps in our client results came between months four and six.
Where they fit. Advantage+ campaigns can find buyers well, but only with good creative and accurate tracking behind them, so we set those up first and test against your current campaigns.
Yes. We'll still look at your store and email, because a slow product page or a missing abandoned-cart email can make good ads look bad. If something there is holding your ads back, we'll tell you.
It depends on your ad spend and how many campaigns we run. You'll get a clear price on the call, based on the growth we think is realistic. No drawn-out proposals.
