01 — GET MORE BUYERS

A Shopify growth consultant for brands with their own team.

Senior growth strategy for brands that already have a team or freelancers doing the work. Dair Rose, who founded Skynify in 2018, reviews your numbers, sets profit targets, and builds a channel plan and a 90-day roadmap. Then he meets with your team regularly and checks every result against the plan.

30-minute call with Dair
The founder, not a sales rep.
90-day growth plan With Dair
  1. MONTH 1 Profit targets set Done
  2. MONTH 2 Scale what pays back This month
  3. MONTH 3 Add the next channel Planned
NUMBERS WE WATCH MarginCost per customerLifetime value
✓ Your team does the work. Dair keeps the plan on track.
100+Shopify and DTC brands worked with
100+ BRANDS WE'VE WORKED WITH
Tuff Crowd
Rüfüs Du Sol
Haven Sleep Co
Amourprints
Soul Comfort
Boss Dog & Boss Cat
Second Slumber
Dloria
Kydeco
Model Home Accents
Scorched Laser
Luxe Furniture For Less
Urban Home
Astra Furniture
Nancy Homestore
Industrial Home
Tomasso Tables
IN SHORT

Shopify growth consulting is senior strategy for a store whose own team or freelancers do the work: someone who reviews the numbers, sets the targets and decides what comes first. At Skynify that's Dair Rose, who founded the company in 2018. He sets your profit targets, builds a channel plan and a 90-day roadmap, and meets with your team regularly to check results against the plan.

WORKS ON StrategyProfit targets90-day roadmap
BEST FOR
Brands with an in-house team or freelancers who want senior strategy without hiring an agency to do the work.
HOW FAST
Your numbers reviewed in the first five days, targets, a channel plan and the 90-day roadmap in week two, regular calls through week twelve and a quarterly review in week thirteen.
WHAT YOU GET
Profit targets from your margins, a channel plan, a 90-day roadmap with an owner and a target for each piece, and regular strategy calls with Dair.
SOUND FAMILIAR?

Is your team busy, but growth still stuck?

Pick the one that sounds like you. Each comes with the fix we make.

Not sure which one it is? Ask Dair →

Nobody checks the people you pay

Your freelancers and agency each report their own numbers, and each report looks good. Nobody senior opens the ad accounts, the tracking and the email platform behind them.

HOW WE FIX IT A second opinion on every channel

Targets set by the dashboards

Success gets judged on ROAS and open rates, while nobody checks what the business keeps after product costs, shipping and discounts.

HOW WE FIX IT Profit targets from your own margins

Costs went up, targets didn't

A supplier price rise or a new tariff lifts what each order costs, but the ads are still judged on last year's break-even ROAS. Spend that looks profitable on the dashboard can be losing money.

HOW WE FIX IT Targets reset whenever costs move
INSIDE THE WORK

How Dair turns your numbers into a plan.

Consulting comes down to three pieces of work: knowing what a customer is worth, ranking what to do about it, and checking the work your team already does.

THE NUMBERS

A customer's worth sets what you can pay for one.

Every plan starts from what a customer leaves you over time. Take the example store our calculators use. A $100 order keeps $41.80 after product, shipping, payment fees and returns. A customer who orders 1.5 times a year for two years places three orders, which leaves $125.40 before ads. That's the most you could pay to win them and still break even.

The gap between $41.80 and $125.40 shapes the whole plan. Pay more than $41.80 for a new customer and you only make money if they come back, so post-purchase emails and reorder reminders become part of the ad plan. Dair works these numbers out from your own Shopify, ad and email data, then sets the profit targets for each channel. Try yours in the customer lifetime value calculator.

  • Margins worked out from your own costs
  • What a customer is worth, from your Shopify data
  • The most you can pay for a new customer, set per channel
The example store from our calculators, over a customer's first two years: three $100 orders leave $125.40 before ads, the most it could pay to win that customer and break even.
PRIORITIES

Every idea ranked, and some of them stopped.

Most teams have more ideas than hours: a new channel, a redesign, another discount, more apps. Dair ranks each one by what it's likely to add in profit and what it takes from your team, then puts them in order. Fixes that every other channel depends on, like tracking that matches your Shopify orders, tend to go first. Some ideas get a clear no, which frees budget and time for the rest.

Each item on the list gets an owner on your team and a target to judge it by, so nothing sits in limbo waiting for someone to pick it up. On every call, Dair checks the list against the results. When something slips, it gets a fix and a named owner, and anything finished makes room for the next idea in line.

  • Ideas ranked by likely profit and the effort they take
  • An owner and a target for every item
  • A clear list of what to stop doing
A quarter's ideas ranked by likely impact and effort, each with an owner on your team. The last one is something to stop doing.
SECOND OPINION

Your team's work, checked against your orders.

Most brands with their own team hear about results from the people doing the work. Dair goes behind the reports: the ad accounts, the tracking, the email platform and the Shopify orders they should all add up to. He looks for what makes results look better than they are, like purchases counted twice, email revenue the ads also claim, or a discount doing the selling.

Each finding comes with what to keep, what to fix and who on your team owns it, written so a freelancer or an agency can act on it that week. Then the fixes go into the 90-day roadmap, in order, next to the new work.

  • Ad accounts, tracking and email checked against Shopify
  • What to keep, fix and stop, with an owner for each
  • Written so your freelancers can act on it
A first-week second opinion: each line is something Dair checks behind your team's reports, marked done, to fix or still to do.
WHAT'S INCLUDED

A plan your team can follow, and someone senior checking it works.

Every engagement also includes the growth strategy: profit targets, a channel plan and a 90-day roadmap you approve first.

  • Numbers review

    Your margins, the cost to win a customer and what a customer is worth over time, worked out from your Shopify, ad and email data.

  • Profit targets

    The break-even and target return on ad spend, and the most you can pay for a new customer, set from your margins.

  • Channel plan

    Where your budget and your team's time should go across ads, store, email and SMS, and what to stop doing.

  • 90-day roadmap

    The next quarter's work in order, with an owner and a target for each piece.

  • Strategy calls

    Regular calls with Dair and your team to review results, make decisions and adjust the plan.

  • A second opinion

    Your agency's and freelancers' accounts checked against your Shopify orders, with what to keep, fix and stop.

HOW IT WORKS

How Dair works with your team.

  1. DAYS 1–5

    Numbers review

    Dair goes through your margins, ad accounts, store and email data, and works out what a customer is worth and what you can pay to win one.

  2. WEEK 2

    Targets and plan

    You get profit targets, a channel plan and a 90-day roadmap, and approve them before anything changes.

  3. WEEKS 3–12

    Regular calls

    Dair meets with your team to review results against the targets, settle decisions and adjust the plan.

  4. WEEK 13

    Quarterly review

    We review the quarter against the targets and build the next 90-day roadmap. If you'd like Skynify to run part of the work, this is a good time to start.

TO GET STARTED

What we need from you on day one

  • Your Shopify reports and ad account access
  • Your margins and costs
  • Your goals for the next year
  • Who on your team owns each channel
HOW WE MEASURE IT

What Dair checks on every call.

Dair's plans are judged on profit, and every target in them comes from these six figures.

Margin before ads
What each order leaves to pay for marketing and profit. The example store keeps 41.8% of every $100 order.
LTV
Customer lifetime value
Profit per order × orders per customer What a customer leaves you over time, in profit. Three orders at the example store's $41.80 come to $125.40.
CAC
Customer acquisition cost
What you pay to win a first-time buyer, across every channel. It's judged against lifetime value, never on its own.
LTV to CAC ratio
How many times over a customer repays what they cost to win. At 1, growth only breaks even.
Payback period
Months until a customer's profit covers what they cost to win How long your cash is tied up in each new customer. The longer it is, the more cash growth needs.
Profit after marketing
Profit before ads − all marketing spend The money left to run the business once marketing is paid for. Every channel plan answers to this number.
CLIENT RESULTS

Trusted by Shopify brands since 2018.

All case studies →
100+
Shopify & DTC brands worked with
5.0
Rating from 8 reviews on Shopify
OUR APPROACH

Senior strategy for the team you already have

Many brands already have people doing the work: an in-house marketer, a freelancer on ads, another on email. What they're missing is someone senior deciding what that work should be and checking whether it paid off. Some brands hire a fractional CMO for that. Growth consulting with Dair covers the same strategy without a full-time salary, and without an agency taking over the work. He has spent nine years in e-commerce and worked with 100+ Shopify and DTC brands, including Haven Sleep Co, Amourprints and Tuff Crowd, whose results are in our case studies. Your plan starts from what worked for them, checked against your own numbers.

The numbers come first

Every plan starts with three numbers: your margins, what it costs to win a customer and what a customer is worth over time. From those, Dair sets profit targets for each channel, such as the break-even return on ad spend your ads have to beat. You can work out yours with our free break-even ROAS calculator and customer lifetime value calculator. Our guide to why a great ROAS can still lose money explains why the ad dashboards can't be the judge.

When costs move, the targets move

Your break-even ROAS comes from your margin, so it changes whenever your costs do. In the example store from our calculators, a 10% rise in product cost moves break-even ROAS from about 2.4 to 2.6, and cuts what a three-order customer leaves from $125.40 to $114.90. A supplier price rise, a tariff or a new shipping rate goes into the targets the same week, so your team never scales ads against last year's numbers. Run yours in the break-even ROAS calculator. If one area later needs more than advice, Skynify can run it, starting from the plan you already have.

IS IT RIGHT FOR YOU?

Do you need a consultant, or an agency?

A good fit if

  • You have an in-house team or freelancers doing the work.
  • Nobody senior sets the plan or checks whether it worked.
  • You want targets set from your margins, rather than from the ad dashboards.
  • Your team can follow a roadmap and bring its results to regular calls.

Not the right fit if

KEEP EXPLORING

Run your own numbers before the call.

FREE TOOLS
Ads & offers

Ad budget calculator

How much should I spend on Meta and Google ads to hit my revenue goal?

FROM THE BLOG
INDUSTRIES WE DO THIS FOR
WORKS BEST WITH

Often paired with growth consulting.

All services →

A full review of your store, and a list of fixes ranked by how much each one is likely to help sales.

  • Speed, product pages and checkout
  • Tracking, apps and SEO basics
  • Fixes ranked by likely impact
ShopifyGA4Search Console

Facebook and Instagram ads that find new buyers, with budgets set by your margins.

  • New customers reported apart
  • Ads for new and returning shoppers
  • Weekly budget management
FacebookInstagram

Automated emails and texts that bring past customers back to buy again, without paying for more ads.

  • Welcome, abandoned-cart and win-back emails
  • Weekly email campaigns
  • List growth and segmentation
EmailSMSKlaviyoOmnisend
FAQ

Growth consulting: common questions.

Don't see your question? Ask Dair directly on the call.

Dair Rose
Still have a question?
Email or call. Dair replies personally.
Book a strategy call →

A growth consultant works out where your growth should come from and sets the plan your team follows. At Skynify, Dair reviews your numbers, sets profit targets, builds a channel plan and a 90-day roadmap, and meets with your team regularly to keep it on track.

Yes, and it's often where consulting starts. Dair checks the ad accounts, tracking and email platform behind their reports against your Shopify orders, then gives you a list of what to keep, fix and stop, with an owner for each. Your team keeps doing the work.

They overlap. Both bring senior strategy without a full-time hire, but a fractional CMO often manages your team day to day. With growth consulting, Dair sets the targets, the plan and the roadmap, and your own people run the work.

Yes, that's who growth consulting is for. Dair sets the plan and the targets, your team and freelancers do the work, and the regular calls check results against the plan.

Yes. If one area needs more than advice, you can bring Skynify in to run it, from ads to your store or email. The work starts from the plan you already have.

It depends on how often you meet with Dair and how much of the business the plan covers. You'll get a clear price on the call.

Talk to Dair about growth consulting.

Book a free 30-minute call. Bring your numbers, and leave knowing what we'd fix first.