01 — GET MORE BUYERS

AI SEO for when shoppers ask ChatGPT or Google's AI what to buy.

Shoppers now ask ChatGPT or Google's AI what to buy, and the answer names a few brands. Shopify's Agentic Storefronts can also list your products in ChatGPT, Microsoft Copilot and Perplexity, where people buy without leaving the chat. We fix what keeps assistants from recommending you, on your own store and on the sites they cite, and every month we ask them your buyers' questions and show you what they said.

30-minute call with Dair
The founder, not a sales rep.
TOOLS WE USE
Claude Gemini
AI shopping answer ✓ Mentioned
Which mattress is best for back pain?
★★★★★ Your product
SOURCES Your siteReviewsBuying guides
✓ Checked every month in ChatGPT, Claude, Gemini, Perplexity, Copilot and more.
100+ BRANDS WE'VE WORKED WITH
Tuff Crowd
Rüfüs Du Sol
Haven Sleep Co
Amourprints
Soul Comfort
Boss Dog & Boss Cat
Second Slumber
Dloria
Kydeco
Model Home Accents
Scorched Laser
Luxe Furniture For Less
Urban Home
Astra Furniture
Nancy Homestore
Industrial Home
Tomasso Tables
IN SHORT

AI search optimization, or GEO, helps a brand get named when shoppers ask an AI assistant like ChatGPT, Claude or Gemini what to buy. We give assistants pages they can quote, accurate product data and mentions on the sites they rely on, then ask them your buyers' questions every month and show you what they say.

WORKS ON ChatGPTClaudeGeminiPerplexityCopilotMeta AIGrokGoogle AI Mode
BEST FOR
Brands whose customers research and compare before they buy.
HOW FAST
A baseline of what each assistant says in the first week, your pages and product data fixed in the first two weeks, then work on mentions and the same questions asked again every month.
WHAT YOU GET
A monthly check of what the major assistants say when asked your buyers' questions, pages and product data they can read and quote, the same facts across your site and listings, and AI visits and sales tracked in GA4.
SOUND FAMILIAR?

Is AI recommending your competitors instead of you?

Pick the one that sounds like you. Each comes with the fix we make.

Not sure which one it is? Ask Dair →

Missing from the answer

A shopper asks an assistant for the best option in your category. It names a few brands, and yours isn't one of them. Often it simply found nothing about you it could quote.

HOW WE FIX IT Pages written to be read and quoted

AI gets your facts wrong

Old prices, discontinued products or the wrong return policy, picked up from an outdated page or a listing nobody updated.

HOW WE FIX IT The same facts on every page and listing

No idea what AI sends you

Visits from AI assistants are hard to pick out in your analytics unless someone sets it up. Nobody can tell you whether they're growing or what they buy.

HOW WE FIX IT AI visits and sales tracked in GA4

Reviews AI can't see

Some Shopify review apps load reviews with JavaScript after the page opens. Vercel's study of AI crawlers found that none of the major ones run JavaScript, so ChatGPT's and Claude's crawlers can miss those reviews completely.

HOW WE FIX IT Reviews and key facts in the page's HTML
INSIDE THE WORK

What it takes to be in the answer.

An assistant's answer shows where it looked. The sources it cites tell us what to fix, on your store or on the sites it trusts.

READING THE ANSWER

The sources tell you where to work.

Most assistants answer a shopping question the same way: they run searches, pick a few pages and write a short answer with links to what they used. Google says its AI Overviews and AI Mode may run several related searches across subtopics to build one answer, a technique it calls query fan-out. So one answer can draw on your product page, a review site and a forum thread at once.

When we check an answer, we look at three things: whether you're named, whether what's said about you is right, and which sources were cited. The sources point to the fix. If the assistant leaned on a review site that doesn't list you, that's where a mention matters. If it quoted an old return policy, the fix is on your own pages and listings.

  • Whether you're named, and how you're described
  • Which sources each answer cited
  • Wrong facts traced back to the page they came from
An AI assistant answering a buyer's question about washable rugs: it names a few brands, describes each one and lists the sources it used, including the brand's own site.
MONTHLY CHECK

The same questions, asked every month.

One screenshot of one answer proves little, because the same question can get a different answer tomorrow or for another person. So we keep a fixed set of buyer questions and ask them every month in ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot, Meta AI, Grok and Google's AI Mode. Each answer is logged: named or not, what was said and which sources appeared. The trend across months is what counts.

Google counts clicks from AI Overviews and AI Mode in Search Console's Performance report, mixed in with the rest of your search traffic, so they can't be split out there. Bing's AI Performance report shows how often Copilot cites your pages. For the other assistants, the monthly questions and GA4 are the record.

  • A fixed set of buyer questions, asked in every assistant
  • Mentions, descriptions and sources logged each month
  • AI visits and sales tracked in GA4
One buyer question from a month's check, as answered by six of the eight assistants we ask (Meta AI and Grok are checked the same way): whether the brand was named, which sources were cited and what to do next.
ON YOUR STORE

Pages an assistant can read, trust and cite.

The first check is whether an assistant can see your facts at all. Vercel's study found that none of the major AI crawlers run JavaScript: ChatGPT's and Claude's crawlers download the scripts but don't execute them, while Gemini uses Google's crawler, which renders pages. So reviews, prices or size charts that an app loads after the page opens can be invisible to some assistants and visible to others.

We also check that your robots.txt lets the assistants' search crawlers in, since OpenAI says sites that block its search crawler won't be shown in ChatGPT's search answers. Google says you don't need special files or markup to appear in AI Overviews or AI Mode, so we don't sell you any. The work is in your page text, your product data and structured data that matches what's on the page.

  • Search crawlers allowed in robots.txt
  • Reviews, prices and policies in the page's HTML
  • Structured data that matches what's on the page
A checklist of what we change on a store for AI assistants: crawler access, clear answers, facts in the page's HTML, matching structured data and consistent policies, with outside mentions still to do.
WHAT'S INCLUDED

What we change so assistants can see your store and get your facts right.

Every engagement also includes the growth strategy: profit targets, a channel plan and a 90-day roadmap you approve first.

  • Monthly AI answer checks

    We ask ChatGPT, Claude, Gemini, Perplexity, Copilot, Meta AI, Grok and Google's AI Mode the questions your buyers ask, and record who gets mentioned and which sources are cited.

  • Pages AI can quote

    Clear answers on your product, collection and FAQ pages, in plain text any crawler can read: what it is, who it's for and how it compares.

  • Product and structured data

    Complete product data in Shopify and your feeds, plus structured data for prices, stock, reviews and policies.

  • Consistent facts

    The same prices, shipping, returns and brand story on your site, your feeds and your listings, so assistants don't repeat old information.

  • Reviews and mentions

    We find the review sites, comparison articles, forums and directories assistants rely on, and help you earn a place in them.

  • AI traffic in GA4

    A GA4 report that separates visits and sales from AI assistants, so you can see whether they're growing.

HOW IT WORKS

How we help AI assistants recommend you.

  1. WEEK 1

    Baseline

    We pick the questions your buyers ask, put them to each assistant and record who's mentioned, what's said about you and which sources are cited.

  2. WEEKS 1–2

    Fix your own pages

    Your pages, product data and structured data fixed, and facts that are wrong or out of date corrected.

  3. EVERY MONTH

    Build mentions

    Work on the sources assistants trust: reviews, comparison articles, directories and the places your buyers talk.

  4. EVERY MONTH

    Check and report

    The same questions asked again, AI visits tracked in GA4, and what changed shown to you.

TO GET STARTED

What we need from you on day one

  • A staff account on your Shopify store
  • Access to Google Analytics and Search Console
  • The questions your customers ask before they buy
  • Your reviews and press mentions
HOW WE MEASURE IT

How AI visibility gets measured.

Answers vary, so these measures come from the same questions, asked the same way, every month.

Mention rate
How often an assistant names your brand when asked your buyers' questions. Tracked per assistant, because each one finds information differently.
Citation rate
How often your own pages are among the sources. A mention without a citation usually comes from what other sites say about you.
Accuracy
Whether assistants get your prices, policies and products right. A wrong fact usually traces back to an old page or listing.
Share of voice
How much of the conversation in your category is about you, compared with your competitors.
AI referral visits
Sessions from AI assistants, in GA4 Visits that arrive from assistants' links, grouped apart from other referrals, so you can see whether they grow.
CVR
AI conversion rate
Whether the shoppers assistants send go on to buy, compared with the rest of your traffic.
CLIENT RESULTS

Results across our clients.

All case studies →
$90M+
Client revenue tracked
$10M+
Ad spend managed
100+
Shopify & DTC brands worked with
24×
Fastest growth, in five months
OUR APPROACH

How AI assistants choose what to recommend

Ask ChatGPT or Perplexity for the best mattress for back pain, and it usually searches the web, reads a handful of pages and writes an answer from them. Google's AI Mode and AI Overviews do the same with Google's own search results and shopping data. The brands that get named tend to have three things: pages that answer the question clearly, product data the assistant can trust, and other sites that recommend them for that need.

Every assistant your buyers might ask

Shoppers don't all use the same assistant. ChatGPT, Claude, Perplexity and Grok search the web and cite the pages they used. Google's AI Overviews, AI Mode and Gemini draw on Google Search and its shopping data, and Copilot draws on Bing. Meta AI answers inside Facebook, Instagram and WhatsApp. On Amazon, Alexa for Shopping answers from listings and reviews, which Amazon listing optimization covers. A brand can show up in one and be missing from another, so the monthly check covers all of them.

What we work on

  • Your own pages: clear answers near the top, with the key facts in plain text. Some AI crawlers only read a page's HTML, so reviews or details that an app loads later can go unseen.
  • Product data: complete titles, attributes, prices and stock in Shopify and your product feeds. Assistants use this data to show products, and more of them now let people buy right in the chat.
  • Mentions elsewhere: assistants look for a second opinion in reviews, comparison articles, forums and directories. We help you earn a place there.

Measured every month

Nobody controls what an AI assistant says. Answers change with the question, the person asking and the week. So each month we ask the assistants a fixed set of buyer questions and record who's mentioned and which sources they cite. We also add AI assistants to your GA4 tracking, so you can see the visits and sales they send. Most of this work also helps your Google rankings, so it pairs well with SEO.

IS IT RIGHT FOR YOU?

Should AI search be on your list now?

A good fit if

  • Your customers research and compare before they buy.
  • Assistants leave you out of answers in your category, or get your facts wrong.
  • Your site already has pages, reviews and product data worth building on.
  • You want to see what the assistants say about you, every month.

Not the right fit if

  • Google barely indexes your store yet. Start with SEO, because most assistants search the web before they answer.
  • You want a promise that ChatGPT will name you. No one outside OpenAI decides that, and we won't pretend otherwise.
  • Your product is an impulse buy nobody researches. TikTok ads or Facebook and Instagram ads fit better.
KEEP EXPLORING

More on AI search.

INDUSTRIES WE DO THIS FOR
WORKS BEST WITH

Often paired with AI search optimization.

All services →

SEO

Technical fixes, better collection pages and useful content that bring in shoppers from Google without paying per click.

  • Technical SEO fixes for Shopify
  • Collection and product pages written for search
  • Monthly reports tied to sales
Technical SEOContentSearch Console

One clean, complete product feed for Google, Meta, TikTok, Pinterest and Microsoft, with rejected products fixed.

  • Rejected products and suspensions fixed
  • Titles and attributes written for search
  • One clean feed for every channel
GoogleMetaTikTokPinterestMicrosoft

Product and landing pages redesigned to turn visitors into buyers, then tested to prove which version makes more money.

  • Review of where shoppers drop off
  • Product and landing page redesigns
  • Ongoing A/B tests
A/B testingHeatmaps
FAQ

AI search optimization: common questions.

Don't see your question? Ask Dair directly on the call.

Dair Rose
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Email or call. Dair replies personally.
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GEO, also called AI SEO, is the work of making your brand easy for AI assistants like ChatGPT, Claude, Gemini, Perplexity and Google's AI Mode to find, understand and recommend. It builds on SEO, with more weight on clear answers, accurate product data and what other sites say about you.

ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot, Meta AI, Grok and Google's AI Overviews and AI Mode can all name brands when someone asks what to buy, and Amazon's Alexa for Shopping (formerly Rufus) does the same on Amazon. Most of them search the web before they answer, so the same groundwork helps you in all of them.

You can't force it, but you can make it more likely. Give it pages that answer buyers' questions clearly, complete product and structured data, and reviews and mentions on sites it trusts. Then check its answers regularly and fix what's missing or wrong.

They overlap a lot. Most AI assistants search the web before they answer, so a store that already ranks well starts ahead. AI search adds answers written to be quoted, complete product data and a good reputation on other sites.

Every month we ask each assistant the same set of buyer questions and record whether you're mentioned, how you're described and which sources it cites. We also track visits and sales from AI assistants in GA4.

Yes, more of them can. Shopify's Agentic Storefronts list your products in ChatGPT, Microsoft Copilot and Perplexity, where people can buy in the chat. All of them work from your product data, so a wrong price or a missing size follows your product into the chat. We keep your Shopify data and feeds clean for that reason.

Not for Google. Google says you don't need new machine-readable files, AI text files or special markup to appear in AI Overviews or AI Mode. We spend the time on what assistants do read: the text on your pages, your product data and what other sites say about you.

It depends on how many products, pages and buyer questions we cover each month. You'll get a clear price on the call.

Talk to Dair about AI search optimization.

Book a free 30-minute call. Bring your numbers, and leave knowing what we'd fix first.