Soul Comfort case study
Wellness
$21K to $105K per month
Five times the monthly revenue in four months, by getting their ads and their email and SMS working toward the same goal.
02 — TURN VISITORS INTO BUYERS 
30-minute call with Dair
The founder, not a sales rep. No hard sell.
Turn more Shopify visitors into buyers.
Our Shopify conversion rate optimization (CRO) work finds where shoppers drop off, redesigns the pages that lose them, and A/B tests the changes so you know which version makes more money. The same ad budget brings in more sales.
30-minute call with DairThe founder, not a sales rep. No hard sell.
+18%typical lift in conversion rate
+400% monthly revenueSoul Comfort, client result
TRUSTED BY 50+ DTC BRANDS
SOUND FAMILIAR?
Paying for traffic that doesn't buy?
If one of these sounds like your store, you're in the right place. Here's what we change.
Not sure which one it is? Ask Dair → WHAT'S INCLUDED
Find the leaks, fix them, and prove it worked.
Every engagement also includes the growth strategy: profit targets, a channel plan and a 90-day roadmap you approve first.
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Drop-off review
We find where shoppers leave, using your analytics, heatmaps and session recordings.
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Product page redesigns
Clearer offers, better photos, and reviews and answers placed right where shoppers hesitate.
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Landing pages
Pages built for specific ads, offers and launches, instead of sending everyone to the homepage.
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Cart and checkout fixes
Shipping costs shown early, fewer steps to pay, and a good reason to buy today.
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A/B testing
Changes tested against the current page with real traffic, so you keep only what makes more money.
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Test reports
What we tested, what won, and what it's worth to you each month.
HOW IT WORKS
How we raise your conversion rate.
- STEP 1
Find the leaks
We review your analytics, heatmaps and checkout to see exactly where shoppers drop off.
- STEP 2
Prioritize
You approve a short list of changes, ordered by how much revenue each one could unlock.
- STEP 3
Design and build
We design and build the new pages, matched to your brand and to the ads that send people there.
- STEP 4
Test and keep the winners
Each change runs against the current version until there's a clear answer. Winners stay, losers get rolled back.
OUR APPROACH
More traffic won't fix a leaky store
Most brands doing $10K to $1M a month don't need more traffic. They need to stop losing the shoppers they're already paying to reach. If two in every hundred visitors buy, getting that to three brings in as many extra orders as a 50% bigger ad budget would, and it keeps paying every month. Our free conversion rate calculator shows what a higher rate is worth for your store, and we cover the most common leaks in The 4 places Shopify stores lose sales.
What we usually fix first
- The first screen of the product page: what it is, why it's worth the price and what happens next, all visible on a phone without scrolling.
- The match between ad and page: shoppers should land on the product and offer the ad promised.
- Shipping costs: shown early, so the total at checkout isn't a surprise.
- Proof: reviews, guarantees and answers to common doubts, placed right where shoppers hesitate.
How we know a change worked
Opinions don't decide. Where your traffic allows it, every change runs as an A/B test against the current version, and we only keep what makes more money. Where it doesn't, we compare results before and after, and tell you how confident we are in the difference. You can check your own tests with our free A/B test calculator.
WORKS BEST WITH
Better together, from one plan.
All services →Fast, reliable Shopify stores that don't slow down or crash when traffic spikes.
- Store builds and redesigns
- Faster load times
- Apps, tracking and integrations
ShopifyShopify PlusGA4
Facebook and Instagram ads that find new buyers, managed to make you a profit, not just to get clicks.
- Pixel and Conversions API set up properly
- Ads for new and returning shoppers
- Weekly budget management
FacebookInstagram
Automated emails and texts that bring past customers back to buy again, without paying for more ads.
- Welcome, abandoned-cart and win-back emails
- Weekly email campaigns
- List growth and segmentation
EmailSMSKlaviyoOmnisend
FAQ
Conversion optimization: common questions.
Don't see your question? Ask Dair directly on the call.
Still have a question?
Email or call. Dair replies personally.
Conversion rate optimization (CRO) means increasing the share of visitors who buy. For a Shopify store, that usually means clearer product pages, faster loading, a smoother checkout, and testing changes to prove which version sells more.
It depends on your prices, your products and where your traffic comes from, so one average number isn't much help. We compare your store with brands at your stage and look for the biggest gap.
Enough to reach a clear answer. If your traffic is too low for a fair test, we make the changes most likely to help and compare the results before and after.
The first store fixes go live within your first week. Bigger redesigns are tested for several weeks before we call a winner, so you know a change really made you money.
It depends on how many pages we redesign and test. You'll get a clear price on the call, based on the growth we think is realistic.
