FOR FURNITURE & HOME BRANDS

Shopify growth for furniture and home brands.

We work with furniture stores, mattress brands and home decor shops on Shopify. We run their Meta and Google ads, build and speed up their stores, and set up the email and SMS that turn a long, considered purchase into an order.

30-minute call with Dair
The founder, not a sales rep. No hard sell.
HOME BRANDS WE'VE WORKED WITH
  • Haven Sleep Co
  • Second Slumber
  • Kydeco
  • Model Home Accents
  • Luxe Furniture For Less
  • Urban Home
  • Astra Furniture
  • Nancy Homestore
  • Industrial Home
  • Tomasso Tables

Furniture and mattress stores also wrote most of our reviews on Shopify (opens in a new tab).

WHY FURNITURE IS DIFFERENT

Selling furniture online is its own game.

High prices, bulky delivery and big catalogs make furniture harder to sell online than most products. These are the problems we fix first.

Not sure where your store loses sales? Ask Dair →

Big purchases take time

Few people buy a $2,000 sofa from the first ad they see. They compare, measure the room and come back days or weeks later, so one ad and one visit are rarely enough.

HOW WE FIX IT Retargeting and follow-up emails

The product page has to replace the showroom

Online, nobody can sit on the sofa or feel the fabric. Photos in a real room, exact dimensions, materials and reviews have to answer what a salesperson would.

HOW WE FIX IT Product pages that answer every question

Delivery costs surprise people at checkout

Bulky items cost a lot to ship, and white-glove delivery costs more. When that first shows up at checkout, shoppers leave.

HOW WE FIX IT Delivery costs and times shown early

Big catalogs are hard to browse

Hundreds of products in different sizes, colors and fabrics. Without good collections and filters, shoppers can't find the piece that fits their room.

HOW WE FIX IT Collections and filters built for your catalog
CLIENT RESULTS

Results from home brands.

All case studies →

Haven Sleep Co case study

Mattresses and sleep
$20K to $500K per month

We rebuilt their ads and their email marketing to work together instead of separately.

“From $20K a month to $500K a month — in six months.” SCOTT AMIS · HAVEN SLEEP CO

Amourprints case study

Personalized wall art
$2M to $11M

Every dollar spent on Meta ads brought back $5.50 in revenue on average, for twelve months straight.

WHAT FURNITURE AND MATTRESS STORES SAY ON SHOPIFY Read all 7 reviews on Shopify (opens in a new tab)
  • “Dair has helped us improve the overall design and functionality of the site, organize our products and collections, make ongoing updates, and continuously find ways to make the website better. … What we appreciate most is that he doesn’t just complete the task and move on — he genuinely cares about the quality of the website and the success of our business.”
    Furniture CollectionReview on Shopify · Aug 2026
  • “We grew our small family mattress business, mostly with the efforts of Dair and his team. $20M in sales and a deal on Dragon's Den.”
    Haven Sleep CoReview on Shopify · Aug 2026
  • “Great experience working with Dair. He’s gone above and beyond for us on multiple occasions and I would undoubtedly recommend him to anyone looking to level up from a website and marketing perspective.”
    Luxe Furniture For LessReview on Shopify · May 2026
  • “Dair built our company website which even included a custom filtering method tailored specifically for our needs. His work is excellent and he has the knowledge and skills to deliver a quality website of any scope.”
    Fresh Start Furniture CoReview on Shopify · Mar 2026
  • “If you want a trustworthy partner to go above and beyond your social media marketing needs look no further! Absolute experts in their field and can solve any size problem that may come up. Best part, they will dramatically boost your sales! 5 stars, 10/10 A+ partners.”
    KyDecoReview on Shopify · Feb 2026
  • “…I have worked with various marketing agencies which charged me 1000’s of $ and left me worse off then I was before. But you really figured out the e-commerce marketing game…”
    Lemaire SleepReview on Shopify · Sep 2025
WATCH

Furniture marketing, explained by Dair.

Short videos on the ads, product pages and growth plan we use for furniture stores.

The #1 Mistake Furniture Stores Make With Ads (And How to Fix It)

The most common ad mistake Dair sees at furniture stores, and how to fix it.

The Real Reason Your Furniture Store Isn't Converting Online

Why furniture stores struggle to turn visitors into buyers online, and what to change.

How I'd Grow a Furniture Store to $100K/Month (Step-by-Step)

Dair's step-by-step plan for growing a furniture store to $100K a month.

PODCAST · 47 MIN

Scott Amis: From a Garage Full of Mattresses to $1.7k AOV at Haven Sleep Co

Haven Sleep Co's founder on growing from a garage full of mattresses to a $1.7K average order. Read how we worked together in the Haven Sleep Co case study.

WHAT WE DO

Everything a home brand needs to grow on Shopify.

One senior team for your ads, your store and your email, working to the same profit targets.

Facebook and Instagram ads that find new buyers, managed to make you a profit, not just to get clicks.

FacebookInstagram

Shopping and search ads that reach people already looking for what you sell, managed for profit.

ShoppingPerformance MaxSearch

New ad ideas every week, tested with real budget. Winners get scaled, losers get switched off fast.

UGCStaticVideo

Fast, reliable Shopify stores that don't slow down or crash when traffic spikes.

ShopifyShopify PlusGA4

Product and landing pages redesigned to turn visitors into buyers, then tested to prove which version makes more money.

A/B testingHeatmaps

Automated emails and texts that bring past customers back to buy again, without paying for more ads.

EmailSMSKlaviyoOmnisend
FREE TOOLS

Run your own numbers.

Big orders change the math on ads, sales and repeat customers. Check yours before you spend.

FAQ

Questions from furniture and home brands.

Don't see your question? Ask Dair directly on the call.

Dair Rose
Still have a question?
Email or call. Dair replies personally.
Book a strategy call →

No. We work with all kinds of Shopify and DTC brands, but furniture, mattress and home brands are a big part of our client list, so we know how people shop for them.

Yes, when they're built for a long decision. Few people buy a big piece from the first ad, so we pair ads that introduce the product with retargeting and email that bring shoppers back when they're ready. Haven Sleep Co, a mattress brand, grew from $20K to $500K a month in six months after we rebuilt their ads and email to work together.

Photos of the piece in a real room, exact dimensions, materials and care, delivery time and cost, the returns policy and reviews. Online shoppers can't sit on the sofa, so the page has to answer what they would ask in a showroom.

Early. Put the delivery cost and time on the product page and in the cart, so the total at checkout is no surprise. Unexpected costs at checkout are one of the biggest reasons shoppers leave.

It depends on your margins and order value. Start with what each order keeps after product, delivery and fees, then work out the ROAS you need with our free break-even ROAS calculator and the budget for your revenue goal with the ad budget calculator.

Selling furniture or home goods online?

Book a 30-minute call with Dair. Bring your numbers and leave knowing where your store loses sales, and what he'd fix first.