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How much should you discount for Black Friday?
Most stores copy the 30% everyone else runs. Here's how to set a Black Friday discount your margins and ads can actually pay for, with 2025 data.
Dair Rose October 14, 2026 · 9 min read WHAT YOU'LL LEARN
- Big US retailers peaked between 17% and 31% off in 2025. Furniture topped out at 19%.
- Your ceiling comes from your margin and your ad costs: at a 3× ROAS, our example store can't go past about 14%.
- Spend-more-save-more tiers, gifts, bundles and financing often beat a deeper % off.