01 — GET MORE BUYERS

Pinterest ads for Shopify brands, in front of shoppers as they plan.

We run Pinterest ads for Shopify brands, especially home decor and furniture, where people plan a purchase long before they make it. Home brands are a big part of our client list. Your catalog syncs from Shopify, every campaign goes live before its season, and results are judged over the full time your customers take to buy, then checked against your Shopify orders.

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Pinterest · shopping ads This week
Your product
  • P Shopping · full catalog ▲ Scale
  • P Video · room ideas ▲ Scale
  • P Retargeting · saved pins ● Hold
100+ BRANDS WE'VE WORKED WITH
Tuff Crowd
Rüfüs Du Sol
Haven Sleep Co
Amourprints
Soul Comfort
Boss Dog & Boss Cat
Second Slumber
Dloria
Kydeco
Model Home Accents
Scorched Laser
Luxe Furniture For Less
Urban Home
Astra Furniture
Nancy Homestore
Industrial Home
Tomasso Tables
IN SHORT

Pinterest ads are paid Pins, including shopping ads built from your product catalog, shown to people while they search for and save ideas. For Shopify brands, especially home decor and furniture, we sync your catalog from Shopify, check the Pinterest tag and Conversions API against your orders, and judge every campaign over the full time your customers take to buy.

WORKS ON PinterestShopping adsPerformance+
BEST FOR
Home decor, furniture and lifestyle brands whose customers plan, save and compare before they buy.
HOW FAST
Tag, catalog and the first campaigns live within about 3 days of getting access, seasonal campaigns started well ahead of each season, and each campaign judged over the full buying window.
WHAT YOU GET
Shopping and catalog ads built from your Shopify catalog, new image and video Pins, profit targets set from your margins and a weekly report on spend, revenue, new customers and profit.
SOUND FAMILIAR?

Are your customers planning on Pinterest without you?

Pick the one that sounds like you. Each comes with the fix we make.

Not sure which one it is? Ask Dair →

Not there when people plan

People save ideas for rooms, gifts and outfits on Pinterest long before they buy. If your products aren't there, they end up on someone else's board.

HOW WE FIX IT Shopping ads built from your Shopify catalog

Ads judged too soon

A shopper might save your product today and buy it next month. Judge a campaign on its first week and you switch off the ads that start those sales.

HOW WE FIX IT Results judged over the full buying window

Sales Pinterest claims that Shopify can't find

Pinterest's reports credit it with sales weeks after a click, and with sales from people who only saw a Pin. Add Meta's and Google's reports and the same order can be counted two or three times.

HOW WE FIX IT Every campaign checked against your Shopify orders
INSIDE THE WORK

Pinterest rewards brands that plan ahead.

Pinterest shoppers save first and buy later. This is how we plan for that.

SEASONAL TIMING

Campaigns go live before the season does.

People use Pinterest to plan, so the buying starts well before the event. Pinterest's own guide to the 2026 holiday season says festive activity spikes as early as September, and it tells advertisers to go live as early as possible between September and November. A campaign that starts in the week of the sale misses the weeks when people were saving ideas and choosing what to buy.

We plan every season the same way. Pinterest Trends shows when searches for each idea start to rise, and each campaign launches while people are still saving and choosing, with Pins made for that moment. Catalog ads keep your products showing in between. Every result is judged over the full buying window, then checked against Shopify.

  • Each season's campaign live while people are still planning
  • Pinterest Trends checked for when searches start to rise
  • Each campaign judged only after shoppers have had time to buy
An example Pinterest plan for a home decor brand. Pins for each season are made in the blue month and the campaign runs in purple, ahead of the season itself, while catalog ads run all year.
SHOPPING ADS

Your catalog becomes the ad.

Pinterest builds shopping ads straight from your product catalog. Each product you upload becomes a product Pin, and Pinterest's help center says it uses your product data to match products to people browsing product Pins, so shopping ads need no extra targeting. That makes the catalog itself the targeting. A title that says what the product is, a sharp image and a price that matches your store do the work.

So the catalog work goes where the sales are. Titles name the material, size, color and style people search for. Products are grouped by margin, so the ones that leave you more get more of the budget, and your best sellers get campaigns of their own. The catalog syncs from Shopify through Pinterest's app, and our product feeds service keeps it accurate. Retargeting then shows people the products they viewed.

  • Every product live as a product Pin, synced from Shopify
  • Titles that name the material, size, color and style
  • Retargeting for people who viewed or carted a product
A product Pin among the results for a home decor search. Its image, title and price all come from the catalog synced from Shopify, and it opens the same product on your store.
KEYWORDS

Keywords that follow the plan to the purchase.

Keyword targeting, in Pinterest's words, lets you reach people as they search for a specific idea. People search Pinterest for ideas: a room, a style, a problem to solve. Their words change as the plan turns into a purchase, from 'bedroom ideas' to 'japandi bedroom' to 'oak platform bed'. So we build keyword lists for each stage and match the Pins to each one, with ideas early and products near the end.

Broad keywords find new searches, tighter ones cover the searches that sell, and negative keywords keep out searches that won't buy, like DIY projects. Pinterest now advises testing its automated Performance+ campaigns against your current setup, then making them your default once they win. So we run Performance+ beside the keyword campaigns and keep whichever wins new customers for less, judged on your Shopify orders.

  • Keyword lists for the idea, the style and the product
  • Performance+ tested against keyword campaigns
  • Negative keywords for searches that won't buy
A Pinterest keyword plan for one ad group, from broad ideas to the exact product, with a negative keyword for searches that won't buy. Quotes mark phrase match and brackets mark exact match, as in Ads Manager.
WHAT'S INCLUDED

What we do to turn Pinterest saves into sales.

Every engagement also includes the growth strategy: profit targets, a channel plan and a 90-day roadmap you approve first.

  • Pinterest's sales checked against Shopify

    The Pinterest tag and Conversions API set up through Pinterest's Shopify app, and Pinterest's numbers checked against your Shopify orders before we spend more.

  • Catalog sync

    Your Shopify products synced to Pinterest with accurate titles, images and prices, so each one can show up as a shoppable Pin.

  • Shopping and catalog ads

    Ads built from your catalog that show new shoppers products like the ones they're searching for, and remind visitors of the products they viewed.

  • Video and image ads

    Image, video and carousel Pins that show your products in real homes and real life. They're made to look like the ideas people already save.

  • Keyword and interest targeting

    We target the searches and interests your buyers plan around, and test Pinterest's automated Performance+ campaigns against them.

  • Budgets set by margin, judged after the buying window

    A break-even return on ad spend worked out from your margins, and each campaign judged once your customers' usual time to buy has passed, so slow sales get counted before anything is cut.

HOW IT WORKS

How we get your Pinterest ads selling.

  1. DAY 1

    Tag and catalog

    Your Pinterest tag, conversions and product catalog checked and fixed, so every product can become a shoppable Pin.

  2. DAYS 2–3

    Campaigns live

    Shopping and catalog campaigns go live, with keywords and interests that match how your buyers plan.

  3. EVERY WEEK

    Test

    New Pins and videos tested, and budget moved toward the products people save and buy.

  4. WEEKS AHEAD OF EACH SEASON

    Seasonal campaigns

    Seasonal campaigns start weeks ahead, because Pinners plan long before they buy.

  5. EVERY QUARTER

    Review

    Each campaign judged over the full buying window, then scaled or cut.

TO GET STARTED

What we need from you on day one

  • Admin access to your Pinterest business account
  • A staff account on your Shopify store
  • Your product catalog or the Pinterest app on Shopify
  • Your product and shipping costs
HOW WE MEASURE IT

How we read a Pinterest campaign.

Pinterest shoppers save first and buy later, so these numbers are read over weeks, then checked against Shopify.

Save rate
Pinterest counts a save each time someone adds your Pin to a board. It's an early sign a Pin fits how people plan, read alongside sales, never instead of them.
Outbound click rate
How often a Pin sends people off Pinterest to your store. Pins that get saved but rarely clicked may need a clearer product, price or button.
30-day click return
Pinterest's Conversion Insights shows 30-day click and 1-day view results unless you choose other windows. We read returns over the 30 days after a click, then compare them with Shopify.
Break-even ROAS
The return Pinterest needs to pay for itself, worked out from your margins and read only once the buying window has passed, so the later sales are counted too.
CAC
New-customer cost
What Pinterest pays to win a first-time buyer, counted in Shopify. A slow decision can still be worth it when the lifetime value supports the cost.
CLIENT RESULTS

Results across our clients.

All case studies →
$90M+
Client revenue tracked
$10M+
Ad spend managed
100+
Shopify & DTC brands worked with
24×
Fastest growth, in five months
OUR APPROACH

People come to Pinterest to plan

Pinterest is where people plan a room, a gift, a wedding or a new wardrobe. They search for ideas, save them to boards and come back to them, often long before they buy. That makes it a natural fit for home decor and furniture. Home brands are a big part of our client list, and you can see how we work with them on our furniture and home brands page. Your ads show up while the decision is still being made. They sit right next to the ideas people are saving.

Give Pinterest time, then check it against Shopify

Someone might save your sofa today and buy it next month. If a campaign is judged on its first few days, the ads that start those sales look like failures and get switched off. So we give Pinterest campaigns longer to prove themselves before we scale or cut them.

Longer doesn't mean taking Pinterest's word for it. Its reports count sales over a longer window than most ad platforms, so we compare them with your Shopify orders and judge every campaign by profit. To see the return your ads need, try our free break-even ROAS calculator.

Your catalog does the selling

Shopping and catalog ads are built straight from your product catalog. A missing image or a wrong price means that product doesn't show up, or shows up wrong. We sync your catalog through Pinterest's Shopify app and keep titles, images and prices accurate. See product feeds for how we keep a catalog clean. Pinterest also works well alongside Facebook and Instagram ads: Pinterest reaches people while they plan, and Facebook and Instagram reach them while they scroll.

IS IT RIGHT FOR YOU?

Do your customers plan on Pinterest?

A good fit if

  • You sell home decor, furniture, gifts or other things people plan and compare before buying.
  • Your products look good in a real room, a real outfit or a real moment.
  • You can give a campaign the full buying window before judging it.
  • Your Shopify catalog is accurate, or you want it fixed.

Not the right fit if

  • You need sales this week. Google Ads reach people who are already searching for the product.
  • You'd judge every campaign on its first week of sales.
KEEP EXPLORING

Go deeper on Pinterest ads.

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FROM THE BLOG
INDUSTRIES WE DO THIS FOR
WORKS BEST WITH

Often paired with Pinterest ads.

All services →

Facebook and Instagram ads that find new buyers, with budgets set by your margins.

  • New customers reported apart
  • Ads for new and returning shoppers
  • Weekly budget management
FacebookInstagram

New ad ideas every week, tested with real budget. Winners get scaled, losers get switched off fast.

  • UGC, image and video ads
  • Testing new hooks and angles
  • Scaling the ads that work
UGCStaticVideo

One clean, complete product feed for Google, Meta, TikTok, Pinterest and Microsoft, with rejected products fixed.

  • Rejected products and suspensions fixed
  • Titles and attributes written for search
  • One clean feed for every channel
GoogleMetaTikTokPinterestMicrosoft
FAQ

Pinterest ads: common questions.

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Dair Rose
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Email or call. Dair replies personally.
Book a strategy call →

Often, yes. People use Pinterest to plan rooms and big purchases, so home decor and furniture fit naturally. Because those decisions take longer, we judge results over the full buying window before scaling or cutting anything.

More people than many brands expect, and younger. Pinterest says it has 661 million monthly users, that Gen Z makes up half of them and that 70% are women. They come to plan rooms, outfits, gifts and events, which suits products people compare before buying, like furniture, decor and fashion.

Ads built from your product catalog that show a product's image and price with a link to buy. They can show new shoppers products like the ones they're searching for, or remind visitors of products they viewed on your store.

Longer than most ads, because people often save a product and come back to buy later. Tracking and catalog fixes happen in the first few days, and each campaign gets enough time to show its real sales before we scale or cut it.

Read them, then check them. Pinterest's reports count a sale up to 30 days after a click and a day after a view, unless you choose other windows. That suits a slow purchase, but Meta and Google may count the same order. So we compare Pinterest's sales with your Shopify orders, and with what happens to total sales when Pinterest spend goes up or down.

It depends on your ad spend and how many campaigns and Pins we run. You'll get a clear price on the call.

Talk to Dair about Pinterest ads.

Book a free 30-minute call. Bring your numbers, and leave knowing what we'd fix first.