02 — TURN VISITORS INTO BUYERS

Shopify wholesale and B2B, without the spreadsheets.

Since April 2, 2026, Shopify's Basic, Grow and Advanced plans can sell wholesale with Shopify's own B2B features, so a wholesale portal no longer needs Shopify Plus. We set up company accounts with their own prices, case sizes, minimums and payment terms, and have Shopify charge a buyer's saved card or bank account when an invoice is due. Orders stop arriving by email, and wholesale stays out of your retail numbers.

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Wholesale price lists ✓ Live
  • Retail shoppers Retail prices
  • Wholesale buyers Price list A
  • Large accounts Volume pricing
INCLUDED Company accountsNet termsMinimum ordersInvoices
100+ BRANDS WE'VE WORKED WITH
Tuff Crowd
Rüfüs Du Sol
Haven Sleep Co
Amourprints
Soul Comfort
Boss Dog & Boss Cat
Second Slumber
Dloria
Kydeco
Model Home Accents
Scorched Laser
Luxe Furniture For Less
Urban Home
Astra Furniture
Nancy Homestore
Industrial Home
Tomasso Tables
IN SHORT

Wholesale on Shopify means selling to other businesses from your Shopify store, with company accounts that get their own prices, minimums and payment terms. We set up the companies, price lists, terms and wholesale portal, test them with orders placed as different buyers, and keep wholesale out of your retail marketing and reports.

WORKS ON Shopify B2BPrice listsNet termsWholesale apps
BEST FOR
Brands that sell to retailers, salons, designers or other businesses, and still run wholesale on emails, spreadsheets and manual invoices.
HOW FAST
How wholesale works today mapped in the first two days, companies, price lists and terms built by the end of the first week, tested in week two, and your buyers invited at launch.
WHAT YOU GET
A wholesale portal only approved buyers can see, with company accounts, price lists, volume pricing, minimums and net terms, invoices sent from Shopify, and wholesale reported apart from retail.
SOUND FAMILIAR?

Is wholesale still running on email and spreadsheets?

Pick the one that sounds like you. Each comes with the fix we make.

Not sure which one it is? Ask Dair →

Orders typed in by hand

Buyers email their orders, someone retypes them into Shopify, and the prices live in a spreadsheet only one person understands.

HOW WE FIX IT Buyers order online at their own prices

Retail and wholesale tangled together

Wholesale buyers get your retail emails and discount codes, and big trade orders make your retail numbers look better than they are.

HOW WE FIX IT Wholesale kept out of retail marketing and reports

Chasing payments

Some buyers pay up front and others on terms, and nobody can tell at a glance which orders are still unpaid.

HOW WE FIX IT Saved cards charged on the due date
INSIDE THE WORK

Wholesale on Shopify, from price list to paid invoice.

Wholesale moves online once buyers can reorder at their own prices in a few minutes, and pay on terms without anyone chasing them.

PRICE LISTS

Each company sees its own prices.

In Shopify B2B, each wholesale customer is a company with its own buyers and locations. Prices come from catalogs: Shopify lets a catalog include or exclude products, take a percentage off retail or set fixed prices, with volume pricing that drops the price as buyers order more and quantity rules for minimums and case sizes. Retail shoppers keep seeing your normal store.

One question shapes the setup: how many price lists you run. Since April 2026, Shopify B2B has also been part of the Basic, Grow and Advanced plans, with up to three active catalogs assigned through markets. Shopify Plus removes that limit, lets you assign a catalog straight to a company or location, and adds deposits and partial payments. We map your price tiers first, then recommend the setup that fits.

  • A catalog of prices for each group of buyers
  • Volume pricing and case quantities per product
  • Wholesale prices hidden from retail shoppers
Four wholesale accounts, each with its own pricing and payment terms. A new account sees retail prices until you approve it.
BUYER ORDERING

A whole range reordered from one page.

Wholesale buyers rarely browse. They reorder products they know, by the case, across every size, color or scent. Shopify's quick order list puts all of a product's variants on its page with a quantity for each, so a buyer can fill in a whole range and add it in one go.

A new trade customer fills in an application, and wholesale prices stay hidden from them until you say yes. Because each product carries its own case size and minimum, the cart won't accept six of something sold in cases of twelve. Buyers on terms check out without paying, and can add a purchase order (PO) number so their accounts team can match the invoice. Retail shoppers see none of it.

  • Every variant ordered from one page
  • Case quantities and minimums set per product
  • Wholesale prices shown only to approved buyers
A wholesale buyer's product page on a phone: their own price, the case size and volume price, a quick order list for every scent, and payment terms at checkout.
PAYMENT TERMS

Invoices that charge a saved card on the due date.

Shopify's payment terms cover the usual arrangements: net 7 to 90 days, due on fulfillment or due on a fixed date, set for each company. A buyer on terms orders without paying at checkout and can pay from their account any time before the due date. After that, Shopify marks the order overdue.

Since June 2026, Shopify Flow can also charge the buyer's saved card, or debit a saved bank account, the day payment is due. It needs Shopify Payments. A declined card still needs a call, but nobody has to remember due dates or chase routine payments. Buyers without a saved card get Shopify's payment reminders, and unpaid orders are easy to find in your admin.

  • Terms set per company: net days, on fulfillment or a fixed date
  • Saved cards charged on the due date
  • Overdue orders easy to find and follow up
An order on Net 30: nothing is paid at checkout, Shopify charges the buyer's saved card on the due date, and a declined card gets a reminder and a follow-up call.
WHAT'S INCLUDED

What we set up so wholesale buyers can order on their own.

Every engagement also includes the growth strategy: profit targets, a channel plan and a 90-day roadmap you approve first.

  • Your wholesale portal

    A wholesale area only approved buyers can see, built with Shopify's B2B features or a wholesale app. It can sit inside your retail store or in a store of its own.

  • Price lists and volume pricing

    Each company gets its own price list, as a percentage off retail or a fixed price per product. Volume pricing drops the price as buyers order more.

  • Company accounts

    Each wholesale customer set up as a company, with its buyers, locations, shipping addresses and tax exemptions.

  • Minimums and order rules

    A minimum order value, with case quantities and limits for each product, so every wholesale order is worth packing.

  • Net terms and invoicing

    Payment terms set for each company, invoices sent from Shopify, and unpaid orders easy to see and follow up.

  • Retail and wholesale kept apart

    Wholesale prices hidden from retail shoppers, retail discounts kept off wholesale orders, and trade orders reported on their own.

HOW IT WORKS

How we set up wholesale on Shopify.

  1. DAYS 1–2

    Map how wholesale works today

    Your buyers, price tiers, minimums and terms reviewed, then Shopify's own B2B, on your plan or on Plus, or an app recommended.

  2. DAYS 3–5

    Build

    Companies, price lists, terms and the portal set up, and your wholesale customers imported.

  3. WEEK 2

    Test

    Test orders placed as different buyers to check prices, minimums, taxes and terms, and that retail shoppers never see wholesale prices.

  4. AT LAUNCH

    Invite your buyers

    Your buyers invited with simple instructions, then the first orders and payments watched as they come in.

TO GET STARTED

What we need from you on day one

  • A staff account on your Shopify store
  • Your wholesale price list and minimums
  • Your wholesale customers and their terms
  • Your tax setup for wholesale orders
HOW WE MEASURE IT

How you can tell wholesale is working.

Wholesale is reported apart from retail, so both sets of numbers stay honest. These are the wholesale ones, plus one for retail.

Online order share
How many buyers have stopped emailing their orders in. The closer it gets to all of them, the less retyping your team does.
Reorder rate
Wholesale runs on repeat orders. A falling rate shows which accounts need a call before they drift to another supplier.
Average wholesale order
Set next to your minimum order, it shows whether minimums and case quantities are doing their job.
Overdue balance
Unpaid orders past their due date, added up What buyers owe you past the due date. Shopify marks each of those orders overdue, so the total comes straight from your admin.
Days to get paid
Average days from order to payment How long your cash sits with buyers. Compare it with the terms you gave: a buyer on net 30 who takes two months to pay is a different account.
Retail conversion rate
Your store's conversion rate with trade orders taken out, so retail is judged on what retail shoppers do.
CLIENT RESULTS

Trusted by Shopify brands since 2018.

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Shopify & DTC brands worked with
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Rating from 8 reviews on Shopify
OUR APPROACH

Shopify B2B, Shopify Plus or a wholesale app?

Since April 2026, Shopify's own B2B features come with every plan: company accounts, catalogs with their own prices, volume pricing, quantity rules and payment terms, managed in the same admin as your retail orders. Basic, Grow and Advanced allow up to three active wholesale catalogs. Shopify Plus adds unlimited catalogs, catalogs assigned straight to a company, deposits and partial payments. A wholesale app can still fill gaps, such as an order form your buyers already know. Once wholesale is a big part of your sales, or buyers need their own catalogs and deposits, Plus starts to earn its fee. We'll tell you which fits now, and when that changes. Shopify Plus covers what else the upgrade brings.

Built around how your buyers order

Wholesale buyers order differently from retail shoppers. They reorder the same products, buy by the case and expect tax exemptions, payment terms and invoices. So we set up the portal around how they order today. A quick order form lets them add every size and color of a product from one page. Case quantities and minimums are set per product. New buyers apply through a form and only see wholesale prices once you approve them. Moving wholesale from Magento, WooCommerce or another platform? We plan it as part of your store migration.

Keep wholesale out of your retail numbers

One trade order can be worth many retail ones. Counted together, wholesale makes your conversion rate, average order and ad results look better than they really are. So we report wholesale on its own, keep wholesale buyers out of your retail email flows and keep retail discount codes off wholesale prices. Your ads and retail reports then show what retail shoppers actually do, and your wholesale numbers show how each account is growing.

IS IT RIGHT FOR YOU?

Is your wholesale ready to move online?

A good fit if

  • Your trade customers, such as shops, salons or interior designers, still send their orders by email or phone.
  • Your wholesale prices live in a spreadsheet, and someone retypes every order.
  • Some accounts pay when they order and others on terms, and tracking who still owes you takes a spreadsheet.
  • You want retail and wholesale in one admin, with their numbers kept apart.
  • Your retailers reorder through Faire, and you'd rather keep the commission on reorders.

Not the right fit if

  • You have one or two trade buyers who order a few times a year. A draft order and an invoice from Shopify may be all you need.
  • You're moving off Magento or WooCommerce too. Plan wholesale as part of your store migration.
KEEP EXPLORING

Go deeper on wholesale.

INDUSTRIES WE DO THIS FOR
WORKS BEST WITH

Often paired with B2B & wholesale.

All services →

Checkout customization, B2B, expansion stores and launch planning for brands on Shopify Plus, or thinking about it.

  • Checkout extensions and Shopify Functions
  • B2B, wholesale and expansion stores
  • Big launches and sale days
Checkout extensibilityShopify FunctionsB2BLaunchpad

Custom features, app clean-ups and launch prep for Shopify stores, built on a copy of your theme and priced before work starts.

  • Store builds and redesigns
  • Faster load times
  • Apps, tracking and integrations
ShopifyShopify PlusGA4

Your products, customers and order history moved to Shopify, with old URLs redirected and the store tested before launch.

  • Products, customers and order history
  • 301 redirects and SEO mapped
  • Tested, then launched in a quiet week
WooCommerceWixSquarespaceBigCommerceMagento
FAQ

B2B & wholesale: common questions.

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Dair Rose
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Email or call. Dair replies personally.
Book a strategy call →

Shopify's built-in wholesale features. Since April 2026 every plan has them: Basic, Grow and Advanced include up to three active B2B catalogs, and Shopify Plus adds unlimited catalogs, catalogs assigned straight to a company, deposits and partial payments. Wholesale customers become companies with their own buyers and locations. Each one can get its own catalog, prices, volume pricing, quantity rules and payment terms. It all works in your retail store or in a separate wholesale one.

Yes. Since April 2026, Basic, Grow and Advanced include Shopify's own B2B features, with company accounts, payment terms, volume pricing and up to three active wholesale catalogs. A wholesale app can fill the gaps. Plus adds unlimited catalogs, deposits and partial payments, so once wholesale is a big part of your sales, the upgrade can pay for itself. We'll tell you honestly when that point comes.

Yes. With Shopify's B2B features, wholesale buyers log in and see their own prices, products and terms, while retail shoppers see your normal store. Some brands prefer a separate wholesale store with its own design or catalog. We'll help you choose.

With price lists: a percentage off retail across your catalog, or a fixed price for each product, plus volume pricing that lowers the price as buyers order more. They're set in Shopify's B2B catalogs: up to three active ones on Basic, Grow and Advanced, and as many as you need on Plus. A wholesale app can handle pricing that goes further.

You give each company payment terms, such as net 30 or due on fulfillment. Buyers place the order without paying at checkout, and Shopify shows it as due until it's paid. With Shopify Payments, Shopify Flow can charge the buyer's saved card or bank account on the due date, so routine payments don't need chasing.

Often both. Faire is good at finding new retailers, but it takes a commission on the orders it brings you. Reorders from stockists who already know you can move to your own Shopify wholesale store, where Shopify charges no commission and can charge their saved card on the due date.

It depends on how many price lists, buyers and integrations you need, and whether you use Shopify's own B2B or an app. You'll get a clear price on the call.

Talk to Dair about B2B & wholesale.

Book a free 30-minute call. Bring your numbers, and leave knowing what we'd fix first.