02 — TURN VISITORS INTO BUYERS

Shopify landing pages that pick up where your ad left off.

Soul Comfort's ads, landing pages and emails weren't working toward the same goal. We redesigned its landing pages so each one matched what its ad promised, rebuilt its email and SMS, and made new ad creative. Monthly revenue went from $21K to $105K in four months. We build pages in your Shopify theme wherever its sections can do the job, with your real products, prices and checkout, so there's no page builder app to pay for each month.

30-minute call with Dair
The founder, not a sales rep.
Ad → landing page ✓ Matches
AD
Shop the offer
Same offer as the adOne buttonFast on phonesA/B tested
+400% monthly revenueSoul Comfort, client result
100+ BRANDS WE'VE WORKED WITH
Tuff Crowd
Rüfüs Du Sol
Haven Sleep Co
Amourprints
Soul Comfort
Boss Dog & Boss Cat
Second Slumber
Dloria
Kydeco
Model Home Accents
Scorched Laser
Luxe Furniture For Less
Urban Home
Astra Furniture
Nancy Homestore
Industrial Home
Tomasso Tables
IN SHORT

A landing page is a page made for one ad, launch or sale: it repeats what the ad promised and asks the visitor to do one thing. We design and build them inside your Shopify store, so they use your real products, prices and checkout, load fast on phones, track every sale and get A/B tested against new versions.

WORKS ON ShopifyMetaGoogle AdsA/B testing
BEST FOR
Brands running Meta, Google or TikTok ads, launches or big sales that send every click to the homepage or a standard product page.
HOW FAST
A first page takes about 3 days once we have access to your store and the ad it's for, it's tested before the ads go live, and A/B tests start once traffic arrives.
WHAT YOU GET
A page matched to each ad, with one offer and one button, built in Shopify on a template your team can reuse, checked with a test order before launch and A/B tested after.
SOUND FAMILIAR?

Paying for clicks that land in the wrong place?

Pick the one that sounds like you. Each comes with the fix we make.

Not sure which one it is? Ask Dair →

Every ad goes to the homepage

The shopper clicked on one product and one offer. The homepage shows them everything else and makes them hunt for what they came for.

HOW WE FIX IT A page for each campaign

The page doesn't match the ad

The ad promised a bundle or a free gift, and the page doesn't mention it. Shoppers wonder if they're in the right place and leave.

HOW WE FIX IT The ad's headline, photos and offer on the page

Pages that depend on an app

Page builder apps charge every month and add their own code to the page. Some switch your pages to draft the day you uninstall them, so the pages last only as long as the subscription.

HOW WE FIX IT Pages built into your theme
INSIDE THE WORK

What makes a landing page earn its click.

You've already paid for the click. Most of what happens next is decided on the first screen: whether it shows the offer the shopper tapped on, and whether the button to buy it is right there.

MESSAGE MATCH

The page repeats the promise that earned the click.

Someone who taps an ad for a mattress with two free pillows expects to land on that offer, with the pillows in plain sight. If they land on your homepage, or on a product page that never mentions the free pillows, they start to wonder whether the offer was real. So the page opens with the ad's headline, the same photo and the same offer, in the same words.

It can lower what you pay for each click, too. Google's ad auction looks at the page your ad leads to, and Google says higher quality ads 'can often lead to lower CPCs.' So every page starts from a brief built on the ad itself: its headline, its offer and who it's aimed at.

  • The ad's headline, photo and offer at the top of the page
  • A page for each campaign or offer
  • A brief built on the ad before design starts
An ad's promise and the page it sends shoppers to. On the homepage the offer disappears, while a page built for the ad repeats its headline and offer next to the button.
PAGE ANATOMY

The first screen sells, and the rest answers doubts.

The top of the page is built for a thumb and a few seconds of attention. It carries the ad's headline, one photo that shows the offer, the price with anything that's free spelled out, and a single button. Everything that could pull a shopper away, like the menu, sliders or links to other collections, is left off.

Below it, the page answers the doubts that stop people buying: reviews that speak to the worry, what's included, delivery and returns, and the questions your team hears most. Then the button appears again. Because the page lives in your Shopify store, the price, stock and checkout are the real ones, and the template can be reused for your next campaign.

  • Headline, photo, price and one button on the first screen
  • Reviews, delivery and returns answered below
  • Real prices, stock and checkout from your store
A landing page for one ad, on a phone: the ad's headline, the offer, the price and one button on the first screen, with reviews, delivery and returns below.
A/B TESTS

New versions tested against the live page.

Once traffic arrives, we test a new version of the page against the live one. Visitors are split between the two, and we compare the orders each version brings in. The first tests target the top of the page, where attention lands: the headline and the offer. A test that changes one thing at a time tells you what made the difference.

No test is called early, and you can check any result with our A/B test calculator. On Shopify's Grow plan and above, Shopify's own Rollouts can split visitors between two versions of your theme, so most tests need no extra app. When a page gets too few visitors to split, we compare its results before and after the change instead.

  • Traffic shared between the live page and a challenger
  • Headline, offer and first screen tested first
  • Before-and-after comparison when traffic is too low
A running A/B test on a landing page: the new version against the live one, number by number, with no winner called until the difference is clear.
WHAT'S INCLUDED

A page for every campaign, built to turn clicks into orders.

Every engagement also includes the growth strategy: profit targets, a channel plan and a 90-day roadmap you approve first.

  • Pages matched to your ads

    The headline, photos and offer from the ad carried onto the page, so shoppers know they're in the right place.

  • One offer, one button

    Each page sells one product, bundle or offer, with one action to take and nothing that leads away from it.

  • Fast on phones

    Light pages with photos sized for each screen, so shoppers arriving from a social feed see the offer straight away.

  • Built in Shopify

    Your real products, prices, stock and checkout, on a page template your team can reuse for the next campaign.

  • A/B testing

    New headlines, offers and layouts tested against the live page with real traffic. You keep the version that sells more.

  • Tracking

    Each page gets its own address and a test order before launch, so Google Analytics, Meta and Google Ads all see its sales.

HOW IT WORKS

How we build a landing page.

  1. DAY 1

    Brief

    The ad, the offer and the shopper the page is for, agreed with you.

  2. DAYS 2–3

    Design and build

    The page designed for phones first and built on your Shopify store.

  3. BEFORE THE ADS GO LIVE

    Launch

    Tested on phones and laptops, with tracking checked, before any traffic arrives.

  4. ONCE TRAFFIC ARRIVES

    Test and improve

    New versions tested against the live page, and the winner kept.

TO GET STARTED

What we need from you on day one

  • A staff account on your Shopify store
  • The ad or campaign the page is for
  • The offer and its end date
  • Your product photos and reviews
HOW WE MEASURE IT

The numbers a landing page is judged on.

Because each page has its own address, its results can be read on their own. These are the ones each version is compared on.

CVR
Landing page conversion rate
The share of visitors from the ad who buy. Shopify's Sessions by landing page report shows which page each visit started on.
Revenue per visitor
The fairest single number for an A/B test. A version that wins fewer orders but bigger ones can still come out ahead.
AOV
Average order value
Shopify's own formula. Bundles and free gifts are meant to raise it, so it tells you whether the offer did its job.
CPA
Cost per order
What each order from the campaign cost in ads. Set it against what an order leaves you before ads: $41.80 for the example store in our break-even ROAS calculator.
Bounce rate
Shopify counts a bounce as a visit that ends after a single page view. A high rate on a landing page often means the page doesn't match the ad, or loads too slowly.
CLIENT RESULTS

Results from brands like yours.

All case studies →
+400% monthly revenue
$21K to $105K per month

Five times the monthly revenue in four months, by getting their ads and their email and SMS working toward the same goal.

OUR APPROACH

Match the page to the ad

A shopper who clicks an ad has already told you what caught their eye. The page they land on should repeat the ad's headline, show the same product and offer near the top, and ask them to do one thing. Menus, sliders and links to other collections give them reasons to wander off. We redesigned Soul Comfort's landing pages this way: each one now matches the ad that sends people to it.

Most ad traffic arrives on a phone, often straight from a social feed. So the first screen stays light: the offer, a photo that shows it, the price and the button. Reviews, details and answers to common doubts come right after.

Built in Shopify, so the numbers add up

We build landing pages inside your Shopify store. They use your real products, prices and stock, and shoppers pay at your normal checkout. Each page gets its own address, so Google Analytics can report its visits and sales separately. Before the ads go live, we place a test order to check that Meta, Google Ads and Google Analytics all record it. If your tracking needs work first, start with tracking setup.

Test the page, keep the winner

Landing pages are a good place to test. Their traffic comes from ads you control. We start with what shoppers see first: the headline, the offer and the first screen. Each test runs until there's a clear answer. You can check any result yourself with our free A/B test calculator. For changes across the rest of your store, see conversion optimization.

IS IT RIGHT FOR YOU?

Do your ads need their own pages?

A good fit if

  • You run Meta, Google or TikTok ads, and every click lands on your homepage or a regular product page.
  • You have a launch, a bundle or a big sale with an offer of its own.
  • You want to test headlines and offers with traffic you already pay for.

Not the right fit if

  • Each ad sells one product, and that product page already matches it. The product page can do the job.
  • Visitors struggle to buy across your whole store. Start with conversion optimization.
  • Your tracking doesn't record sales yet. Fix tracking first, or no test result can be trusted.
KEEP EXPLORING

Go deeper on landing pages.

FREE TOOLS
Conversion

A/B test calculator

Is my A/B test result real, and how long should the test run?

FROM THE BLOG
INDUSTRIES WE DO THIS FOR
WORKS BEST WITH

Often paired with landing pages.

All services →

Product and landing pages redesigned to turn visitors into buyers, then tested to prove which version makes more money.

  • Review of where shoppers drop off
  • Product and landing page redesigns
  • Ongoing A/B tests
A/B testingHeatmaps

Facebook and Instagram ads that find new buyers, with budgets set by your margins.

  • New customers reported apart
  • Ads for new and returning shoppers
  • Weekly budget management
FacebookInstagram

Shopping and search ads that reach people already looking for what you sell, managed for profit.

  • Shopping and Performance Max
  • A clean Merchant Center feed
  • Weekly budget management
ShoppingPerformance MaxSearch
FAQ

Landing pages: common questions.

Don't see your question? Ask Dair directly on the call.

Dair Rose
Still have a question?
Email or call. Dair replies personally.
Book a strategy call →

A page in your Shopify store built for one ad, campaign or offer. It repeats what the ad promised, shows one offer and has one button to press.

A product page works when the ad sells one product and the page matches it. A landing page works better for bundles, launches, sales and shoppers who need more convincing. It has room to carry on the story the ad started.

Yes, and that's how we build them. They use your real products, prices, stock and checkout, and your team can edit the text and images afterwards.

About 3 days for a first page, once we have access to your store and the ads it's for. You'll get the timeline for a bigger campaign on the call.

We split the traffic between the live page and a new version and compare the sales each one makes. Each test runs until there's a clear answer. If there's too little traffic for a fair test, we compare results before and after instead.

No. Shopify's sections and blocks can build a landing page inside your theme, and your team edits it in the theme editor like any other page. Page builder apps charge every month, and some switch their pages to draft when you uninstall them, as GemPages' own help center explains.

It depends on how many pages you need and how much testing each campaign gets. You'll get a clear price on the call.

Talk to Dair about landing pages.

Book a free 30-minute call. Bring your numbers, and leave knowing what we'd fix first.