FOR FASHION & APPAREL BRANDS

Fashion marketing that sells every drop.

We grow clothing and streetwear brands on Shopify, and we judge every ad by the profit left after returns. For one of Tuff Crowd's biggest drops, the store took more than 600 orders and $100K in the first hour. Between drops, we answer size and fit on every product page so fewer orders come back, and sell each new collection to the customers you already have.

30-minute call with Dair
The founder, not a sales rep.
A clothing boutique with garments on hanging racks
BRANDS WE'VE WORKED WITH
  • Tuff Crowd
  • Rüfüs Du Sol
  • Haven Sleep Co
  • Amourprints
  • Soul Comfort
  • Boss Dog & Boss Cat

Including Tuff Crowd, the luxury streetwear label founded by former NBA player Brandon Jennings. Read our reviews on Shopify (opens in a new tab).

IN SHORT

Fashion and apparel marketing is how a clothing or streetwear brand sells online at a profit: demand built before each drop, size and fit settled on the product page so fewer orders come back, and past buyers brought back for every new collection. We run the ads, the product pages and the email and SMS, and set every ad target from the profit left after returns.

HOW PEOPLE BUY
From a photo or video of the clothes on a real person, then a check of the size chart, the fit notes and the returns policy before they pay.
WHEN IT SELLS
In bursts around each drop and new collection, and again over Black Friday and Cyber Monday.
WHAT WINS THE SALE
Size and fit answered before the order, ads that show the clothes on people, and early access for the customers on your list.
WHY FASHION IS DIFFERENT

A sale isn't final until it fits.

Fit, returns, launch days and landed costs decide how much a clothing brand keeps from each sale. We start with these four.

Not sure where your store loses sales? Ask Dair →

Shoppers can't tell which size to buy

A chart with only S, M and L leaves people guessing. Some buy two sizes to be safe, and some close the tab. Fit notes, model measurements and reviews that mention fit settle the question first.

HOW WE FIX IT Size guides and fit notes on every product page

Returns make your ads look better than they are

Meta counts a sale the moment the order is placed, and keeps the credit when pieces come back. An ad that looks profitable in Ads Manager can lose money once the refunds come off.

HOW WE FIX IT Profit targets that count every return

Drop day is when stores break

A drop sends weeks of hype to your store in a few minutes. A thin waitlist means a slow start, and a slow checkout loses the people who did show up.

HOW WE FIX IT A waitlist and a load-tested checkout before launch

Your costs went up, but your ad targets stayed put

About 97% of the clothes and shoes Americans buy are imported, according to the American Apparel & Footwear Association, and the duty on them has changed several times since 2025. When a piece costs more to land, the ROAS it needs to break even goes up too. A target set on last year's costs can lose money on every sale.

HOW WE FIX IT Ad targets reset from your landed cost
INSIDE THE WORK

Where a clothing brand wins or loses the sale.

A clothing sale is won in the first hour of a drop or at the size buttons, and it only counts once the return window closes.

DROP WEEK

A drop is sold before the store opens.

A drop sells best when the demand is built before launch day. Fans join a waitlist, see the pieces in teaser emails, texts and posts, and know the launch time in advance. When the drop goes live, the people who waited are ready to buy in the first minutes. If the waitlist is thin, the launch starts slowly, and if the checkout stalls, the people who did show up leave.

So we plan drop week backward from the launch time. The waitlist opens well ahead, teasers build up to the day, ads are ready to go live the minute the drop does, and the checkout is load-tested before anyone arrives. Back-in-stock alerts by size catch the people who missed out. We ran one of Tuff Crowd's biggest drops on that plan: a waitlist, launch-day ads and a stress-tested checkout. Read the case study.

  • A waitlist and teasers before launch day
  • Ads that go live the minute the drop does
  • Back-in-stock alerts by size for anyone who missed out
An example drop week: the waitlist and teasers build demand, the checkout is load-tested, ads go live with the drop, and back-in-stock alerts follow by size.
SIZE AND FIT

The product page has to settle the size question.

Fit is the question that stops a clothing sale, and the one that brings it back as a return. A chart with only S, M and L can't tell a shopper how an oversized sweater sits on someone their height. So they guess, order two sizes to be safe, or close the tab. Each of those costs you money, in a lost sale, a refund or a second shipment.

We answer fit right beside the size buttons: the model's height and the size they wear, a fit note such as 'runs small, size up', measurements in inches and centimeters, and reviews where buyers say how it fits. In the National Retail Federation's 2025 survey, 82% of online shoppers who return things called free returns a major factor in deciding to buy, so if you offer free size exchanges, they're shown right by the size buttons. The same size and color details go into your product feed, so Shopping and catalog ads show every variant correctly.

  • The model's height and size beside the size buttons
  • Fit notes and reviews that mention fit
  • Measurements in inches and centimeters
An example product page for a sweater, with the four answers that stop shoppers from guessing their size.
PROFIT AFTER RETURNS

A sale only counts once it stays sold.

Retailers expected 19.3% of online sales to be returned in 2025, by the National Retail Federation's count. Meta counts a sale the moment the order is placed and keeps the credit when the pieces come back. So an ad that brings in buyers who send most of their order back can look like your best ad in Ads Manager while it loses money. You only see the refunds in Shopify.

Each week we take returns and exchanges off before judging an ad. Our break-even ROAS calculator has a field for refunds, so the target counts them from the start. We also track returns product by product, because the reason points to the fix: a tee sent back as too big needs a fit note, a color that looks different in person needs new photos, and jeans that run small need a new size chart. When a piece does come back, an exchange keeps the sale that a refund gives away, so the product page and the order emails make the exchange easy to find.

  • Profit after returns and exchanges, every week
  • Return reasons tracked product by product
  • Fit notes, photos and size charts fixed where returns start
An example returns review: each product's main reason for coming back, and the product page change that answers it.
WHAT'S INCLUDED

From the first teaser to the second order.

We plan around your launch calendar, and every target counts returns.

  1. Launch plans

    A waitlist, teaser emails and texts, and ads that go live the minute the drop does.

  2. Fit on every page

    Size charts, the model's height and size, fit notes like 'runs small' and reviews that mention fit.

  3. Ads with the clothes on people

    Try-on videos, outfit ideas and creator content. Each week brings a fresh batch to test.

  4. Catalog ads that follow your stock

    Shopping and catalog ads for each size and color you can ship, and for the exact pieces shoppers viewed. Sold-out sizes drop out as your stock changes, so they stop costing you clicks.

  5. Email and SMS for every collection

    Early access for subscribers, back-in-stock alerts by size, and flows that suggest what goes with what they bought.

  6. Profit after returns

    Each week you see spend, revenue and profit after returns and exchanges.

CLIENT RESULTS

Results from our clients.

All case studies →

Tuff Crowd case study

Luxury streetwear
$100K in the first hour

We built the hype before launch, ran the ads, and made sure the store could handle the rush. When it went live, everything held up.

Amourprints case study

Personalized wall art
$2M to $11M

Every dollar spent on Meta ads brought back $5.50 in revenue on average, for twelve months straight.

WHAT WE DO

The channels that sell clothes online.

Every channel is judged on one number: profit after returns.

Facebook and Instagram ads that find new buyers, with budgets set by your margins.

FacebookInstagram

TikTok video ads and Spark Ads that look like the rest of the feed and find new buyers, with budgets set by your margins.

TikTokSpark AdsSmart+

Shopping and search ads that reach people already looking for what you sell, managed for profit.

ShoppingPerformance MaxSearch

New ad ideas every week, tested with real budget. Winners get scaled, losers get switched off fast.

UGCStaticVideo

Product and landing pages redesigned to turn visitors into buyers, then tested to prove which version makes more money.

A/B testingHeatmaps

Automated emails and texts that bring past customers back to buy again, without paying for more ads.

EmailSMSKlaviyoOmnisend
FREE TOOLS

Price in returns before the next drop.

Returns and end-of-season sales change what you can afford to pay for a customer. Work it out here before you spend.

FAQ

Questions from fashion and apparel brands.

Don't see your question? Ask Dair directly on the call.

Dair Rose
Still have a question?
Email or call. Dair replies personally.
Book a strategy call →

Start with the margin: what each piece leaves after its landed cost, returns and shipping sets what an ad can spend. Then fix fit on the product pages, so clicks turn into orders that stay sold. Run Meta and TikTok ads that show the clothes on real people, and sell each new collection to past buyers by email and SMS.

Show the clothes on people, in motion. Try-on videos, outfit ideas and creator content usually beat flat product shots, and catalog ads bring back shoppers who viewed a piece. Fashion ads wear out fast, and a steady supply of new ones keeps the cost per sale from creeping up.

Answer fit before the order. Clear size charts, the model's height and size, fit notes and reviews that mention fit all help shoppers pick the right size the first time. We also track returns by product to find the pieces that need better photos or a new size chart.

Build demand before launch day, test the store and checkout under heavy traffic, and have ads ready for the moment the drop goes live. For one of Tuff Crowd's biggest drops, we built a waitlist, ran the launch-day ads and stress-tested the checkout.

Usually, yes. People search for exact items like a black linen shirt or wide-leg jeans, and Shopping ads show your photo and price right in the results. The feed has to carry every size and color and drop each one as it sells out, or you pay for clicks on sizes you can't ship.

Through the margin. When duty raises what a piece costs to land, each order leaves less profit, so the ROAS an ad needs to break even goes up. We redo the target whenever your costs change, with the same math as our break-even ROAS calculator, so budgets don't keep running on last year's margin.

Planning your next collection?

Bring your last launch, your return rate and what a piece costs you to land. On a free 30-minute call, Dair will show you which ads still make money after returns and plan the next drop.