CASE STUDY
Confidential DTC brand
24× growth

How a DTC brand grew 24× in five months, from $30K to $737K a month

A DTC brand grew monthly revenue 24 times in five months, from $30K to $737K. We fixed tracking, margins and the offer first, then scaled the ads.

$30K to $737K per month
Published
$30K
Starting month
$737K
Monthly revenue
5 months
Time to result

About this brand

This direct-to-consumer brand's name stays confidential, so we share the numbers without the logo.

The challenge

The brand was making about $30K a month, and the basics weren't in place: tracking, profit margins and the offer all needed work before more ad spend could pay off.

What we changed

We fixed the basics first, then scaled:

  • Tracking fixed. We made sure the numbers showed which ads were really driving sales.
  • Profit targets set. We worked out what the brand could afford to pay for each new customer, so every budget decision had a clear limit.
  • New ad channels. With tracking and targets in place, we scaled the ads into new channels.

The results

Monthly revenue grew from $30K to $737K in five months, 24 times where it started.

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Want results like these?

Bring your numbers to a 30-minute call with Dair. We'll show you what we'd fix first.