The Skynify BlogPractical Shopify growth advice from the Skynify team: Meta and Google ads, conversion optimization, and email & SMS marketing for DTC brands.https://skynify.comen-usHow much should you discount for Black Friday?https://skynify.com/blog/how-much-to-discount-black-fridayhttps://skynify.com/blog/how-much-to-discount-black-fridayMost stores copy the 30% everyone else runs. Here's how to set a Black Friday discount your margins and ads can actually pay for, with 2025 data.Wed, 14 Oct 2026 00:00:00 GMTPaid adsBlack FridayBFCMDiscountsProfitMeta adshello@skynify.com (Dair Rose)Your ROAS looks great. So why isn't your Shopify store making money?https://skynify.com/blog/roas-vs-profithttps://skynify.com/blog/roas-vs-profitROAS shows what your ads brought in, not what you kept. Find your break-even ROAS, see why ad platforms overcount, and learn which numbers to scale on instead.Thu, 01 Oct 2026 00:00:00 GMTPaid adsMeta adsGoogle adsROASMERPOASProfithello@skynify.com (Dair Rose)The 4 places Shopify stores lose sales (and how to fix each one)https://skynify.com/blog/where-shopify-stores-lose-saleshttps://skynify.com/blog/where-shopify-stores-lose-salesGetting visitors but not enough sales? Compare your conversion rate with 427 Shopify stores, then fix the four leaks we find most often.Tue, 22 Sep 2026 00:00:00 GMTConversionConversion rate optimizationProduct pagesCheckoutAbandoned cartsRetentionhello@skynify.com (Dair Rose)The 5 email flows every Shopify store should have runninghttps://skynify.com/blog/shopify-email-flowshttps://skynify.com/blog/shopify-email-flowsFlows are 5% of email sends but 41% of email revenue. The five every Shopify store needs, what each one should send and when, and how to tell they're working.Thu, 10 Sep 2026 00:00:00 GMTEmail & SMSEmail marketingSMS marketingKlaviyoOmnisendAutomationRetentionhello@skynify.com (Dair Rose)